Motorcraft: Difference between revisions

Motorcraft
	Box of Motorcraft spark plugs
Product type	Auto parts
Owner	Ford
Produced by	Ford
Country	U.S.
Introduced	1972; 52 years ago
Related brands	MERCON; ACDelco; Mopar;
Markets	Global
Website	motorcraft.com

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Motorcraft is an auto part brand owned and operated by Ford Motor Company. Products under the "Motorcraft" brand include spark plugs, batteries, brakes, fuel filters, A/C condensers and accumulators, motor oil, automatic transmission fluid, among other goods.

History[edit]

Ford launched this auto parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced Autolite as Ford's official parts brand. Autolite has continued since and is still a brand name in use today. Motorcraft was originally launched in the 1950s and was temporarily discontinued after Ford had purchased the Autolite trade name and utilized it as their primary auto parts brand.

Today[edit]

Today parts are designed and engineered to fit for installation on Lincoln, Mercury, and Ford vehicles. Some parts, such as Motorcraft's extensive list of oil filter applications, fit a wide variety of makes/models not built by Ford Motor Company.

Motorcraft products are sold through Ford and Lincoln-Mercury dealerships, as well as select auto parts stores.

Many times, Ford will approach a contract manufacturer of a particular product (many times a supplier to the company already) and work with them to create a version for sale under the Motorcraft name. These products must meet quality standards set by the Ford Motor Company to be considered for retail sale. Other brands such as Mazda use Motorcraft products in vehicles which both partner when producing. Although Motorcraft can only be contacted through the Ford website, Motorcraft parts and products can sometimes be used on other non-Ford vehicles.

Motor oil[edit]

Motorcraft also sells motor oil for automotive use. As of the late 2000s, most of their oil is a synthetic blend or fully synthetic. Several weights are available, from 0W-20 all the way to 15W-40 for diesel engines.

Automatic transmission fluid[edit]

Beginning in 1987, Motorcraft sold automatic transmission fluid under the MERCON brand name^[1] for automotive use. Motorcraft also sold automatic transmission fluid under the Motorcraft brand name from 1972 through 1987.

References[edit]

^ https://www.aftermarketnews.com/ford-announces-new-replacement-specs-for-mercon-atf/ Ford Announces New Replacement Specs for Mercon ATF

External links[edit]

[1] ttps://www.aftermarketnews.com/ford-announces-new-replacement-specs-for-mercon-atf/ Ford Announces New Replacement Specs for Mercon ATF

[1]

@@ Line 1: / Line 1: @@
+{{Short description|Ford-associated brand of vehicle parts and maintenance products}}
-{{Unreferenced|date=September 2010}}
+{{Infobox brand
+| name           = Motorcraft
+| logo           = Motorcraft logo.svg
+| logo_upright   =
+| image          = Motorcraft Zündkerze.JPG
+| image_upright  =
+| alt            =
+| caption        = Box of Motorcraft spark plugs
+| producttype    = [[List of auto parts|Auto parts]]
+| currentowner   = [[Ford Motor Company|Ford]]
+| producedby     = Ford
+| country        = U.S.
+| introduced     = {{start date and age|1972}}
+| discontinued   =
+| related        = {{plainlist|
+* [[MERCON]]
+* [[ACDelco]]
+* [[Mopar]]
+}}
+| markets        = Global
+| previousowners =
+| trademarkregistrations =
+| ambassadors    =
+| tagline        =
+| website        = {{url|https://www.motorcraft.com/|motorcraft.com}}
+| module         = <!-- or: misc -->
+| module1        = <!-- or: misc1 -->
+| footnotes      =
+}}
+'''Motorcraft''' is an [[List of auto parts|auto part]] [[brand]] owned and operated by [[Ford Motor Company]]. Products under the "Motorcraft" brand include [[spark plug]]s, [[Automotive battery|batteries]], [[brake]]s, [[fuel filter]]s, [[Automotive air conditioning|A/C]] condensers and accumulators, [[motor oil]], [[automatic transmission fluid]], among other goods.
-'''Motorcraft''' is an auto parts [[brand]] of American automotive corporation [[Ford Motor Company]].
-==History==
+== History ==
-The Ford Motor Company launched this auto  parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced [[Autolite]] as Ford's official parts brand. Autolite has continued since and is still a brand name in use today, but is no longer owned by or affiliated with Ford, it is currently owned by [[Fram (filter)|FRAM]]. Motorcraft was originally launched in the 1950s with and was temporarily discontinued after Ford had purchased the Autolite trade name and utilized it as their primary auto parts brand.
+Ford launched this auto parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced [[Autolite]] as Ford's official parts brand. Autolite has continued since and is still a brand name in use today. Motorcraft was originally launched in the 1950s and was temporarily discontinued after Ford had purchased the Autolite trade name and utilized it as their primary auto parts brand.
 ==Today==
-[[Image:Motorcraft car cropped.JPG|right|200px|thumb|Motorcraft-sponsored [[NASCAR]] racecar]]
+[[File:Just a fuel filter... (22493933238).jpg|thumb|left|150px|Motorcraft fuel filter]]
 Today parts are designed and engineered to fit for installation on [[Lincoln Motor Company|Lincoln]], [[Mercury (automobile)|Mercury]], and [[Ford Motor Company|Ford]] vehicles. Some parts, such as Motorcraft's extensive list of oil filter applications, fit a wide variety of makes/models not built by Ford Motor Company.
@@ Line 16: / Line 44: @@
 ==Motor oil==
-Motorcraft also sells motor oil for automotive use. As of the late 2000s most of their oil is a synthetic blend or fully synthetic. Several weights are available from the 5W-20 all the way to a 15W-40 for diesel engines.
+Motorcraft also sells [[motor oil]] for automotive use. As of the late 2000s, most of their oil is a synthetic blend or fully synthetic. Several weights are available, from 0W-20 all the way to 15W-40 for diesel engines.
+==Automatic transmission fluid==
+[[File:Mercon LV ATF.jpg|thumb|120px|Bottle of automatic transmission fluid]]
+Beginning in 1987, Motorcraft sold [[automatic transmission fluid]] under the [[MERCON]] brand name<ref>https://www.aftermarketnews.com/ford-announces-new-replacement-specs-for-mercon-atf/ Ford Announces New Replacement Specs for Mercon ATF</ref> for automotive use. Motorcraft also sold automatic transmission fluid under the Motorcraft brand name from 1972 through 1987.
 ==See also==
-*[[ACDelco]] ([[General Motors]]' auto parts brand)
+* [[Autolite]] (Ford's previous auto parts brand)
-*[[Mopar]] ([[Chrysler]]'s auto parts brand)
+* [[MERCON]] (Ford's automatic transmission fluid)
-*[[Autolite]] (Ford's previous auto parts brand)
+* [[ACDelco]] ([[General Motors]]' auto parts brand)
+* [[Mopar]] ([[Chrysler]]'s auto parts brand)
-*[[Denso]]
+* [[Denso]] (Japanese auto parts producer)
+* [[Unipart]] ([[British Leyland]] auto parts brand)
+==References==
+{{reflist}}
 ==External links==
+{{commons cat}}
-*{{Official website|http://www.motorcraft.com/en/usa/}}
+* {{Official website}}
-*[http://www.ford.com/NR/fordcom/centennial/flash/D7e_Motorcraft.html History]
+*[https://web.archive.org/web/20060219164524/http://www.ford.com/NR/fordcom/centennial/flash/D7e_Motorcraft.html History]
 *[http://www.motorcraftservice.com/vdirs/retail/default.asp?pageid=&gutsid=&gnav=nav:pro-center:motorcraft-tech-res Motorcraft Technical Resources]
@@ Line 32: / Line 70: @@
 [[Category:Ford Motor Company]]
-[[Category:Auto parts suppliers]]