4F

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4F

logo
legal form Corporation
founding 2003
Seat Kraków PolandPoland
management Igor Klaja
Number of employees 1000
Branch Textile industry
Website 4fstore.com

4F is a Polish sporting goods supplier and manufacturer of textiles, shoes and accessories. The company operates over 175 of its own stores in Poland and cooperates with around 180 others. Abroad, 4F operates several stores in Latvia , Romania , the Czech Republic and Slovakia . 4F is part of the stock corporation OTCF , which operates the Outhorn and 4Faces brands, among others .

history

Igor Klaja , the managing director of OTCF, came up with the idea of ​​selling his own sporting goods while working in a sporting goods store during his studies. Before that, he operated the Outhorn brand, which required little investment. He began to advertise his products in large shopping centers and signed his first sales contracts with Selgros , Tesco and Auchan . Sales in the shopping centers was large, but much too small profit due to low prices, therefore, was founded also by Igor Klaja brand 4Fun that in 2007 under 4F Sport Performance was known and today only 4F is. Today, 4F is active worldwide in online sales and with its own stores nationally and internationally.

Partnerships

4F is an official partner of the Polish Olympic Committee , the Polish Athletics Association , the Polish Speed ​​Skating Association and the Polish Ski Association. During the 2016 Olympic Games , athletes from Poland, Serbia and Latvia wore 4F sportswear. 4F is also the main sponsor of the Four Hills Tournament .

The first partnership with a well-known personality from the sport began in 2008 with the Polish ski jumper Adam Małysz .

Further representatives for 4F from the sport are:

4F has been the official sponsor and partner of the Polish men's national handball team since the beginning of 2017 .

Web links

Individual evidence

  1. ↑ Company data
  2. ↑ 4F on sale in Latvia (Polish). Retrieved February 14, 2017 .
  3. ↑ 4F products are offered in ten different countries. Retrieved January 19, 2017 (Polish).
  4. ↑ The story of 4F and Igor Klaja. Retrieved January 19, 2017 (Polish).
  5. ↑ Partner of three nations during the Olympic Games in Rio 2016 , newsweek.pl
  6. ^ Partnership with Adam Małysz. Retrieved January 19, 2017 (Polish).
  7. ↑ 4F official sponsor of the Polish men's national handball team (Polish). Retrieved February 14, 2017 .