AMAG group
| AMAG group
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|---|---|
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| legal form | Corporation |
| founding | January 3, 1945 |
| Seat | Cham ZG , Switzerland |
| management | Martin Haefner ( Chairman of the Board of Directors ) Morten Hannesbo ( CEO AMAG Group AG) |
| Number of employees | approx. 5700 (2017) |
| sales | 4.6 billion CHF (2018) |
| Branch | Automobile trade |
| Website | www.amag.ch |
The AMAG Group is a Swiss group of companies mainly active in the automotive trade . The management of the entire AMAG group has been in Cham ZG since September 2019 , previously since it was founded in Zurich at Utoquai 49. The group of companies employs around 5,700 people and in 2017 generated sales of 4.6 billion Swiss francs.
The heart of the AMAG Group is the 1945 Walter Haefner founded AMAG Automobil und Motoren AG , based in Zurich. On April 29, 1948, the company signed an import contract with Volkswagen and one with Porsche in 1951, which to this day still form the basis for the automotive import business operated by AMAG. In May 2008, AMAG stopped importing Porsche vehicles because the subsidiary Porsche Schweiz AG claimed it for itself. However, AMAG remains the brand's most important trading partner and, with 13 sales and service locations, is the largest Porsche dealer organization in Switzerland and the fourth largest Porsche dealer in the world.
For AMAG Group owns the AMAG Import AG, the AMAG Automobil und Motoren AG with over 80 garage establishments that AMAG First AG, the AMAG Leasing AG ( leasing ), the AOC (AMAG Art Center - used cars ) and AMAG Services AG ( Europcar car rental and parking garages ) and AMAG Parking AG. With Auto 1 AG , the AMAG Group also operates other garages, including for the Bentley brand .
Due to the new registrations in 2017, the market shares of the most important AMAG brands are as follows: VW (11.5 percent), Audi (6.6 percent), Škoda (6.6 percent) and Seat (3.3 percent).
In order to move Sharoo closer to the mobility industry, AMAG replaced Migros as the majority shareholder in the summer of 2017. The AMAG Group has been co-owner of autoSense, the solution for the digital networking of vehicles, and a partner at the Swiss Startup Factory and Catch a Car , a subsidiary of Mobility, since August 2018 .
The daughter of AMAG founder Walter Haefner, Eva Maria Bucher-Haefner, who died in 2012, sold her 50 percent stake to her brother in December 2018 and left the boards of directors of the AMAG group companies. The AMAG Group is therefore wholly owned by the private holding company BigPoint Holding AG owned by Martin Haefner. The previous company headquarters at Zurich's Utoquai belongs to Eva Maria Bucher-Haefner; AMAG's garage and sales area on the ground floor are rented.
logo
Until 2013, the company logo symbolized an Auto Union type A racing car that was approaching the viewer. In the middle the vehicle body, left and right the front wheels with drum brakes and axle. In September 2013, AMAG changed its market presence and thus the logo completely. The company now uses simple lettering as its logo.
AMAG sales office on Utoquai, former headquarters
Old logo
New logo
Web links
- Andreas Steigmeier : Automobil- und Motoren AG (AMAG). In: Historical Lexicon of Switzerland .
- Markus Bürgi: Haefner, Walter. In: Historical Lexicon of Switzerland .
Individual evidence
- ↑ [1]
- ↑ a b Amag sales in 2018 remain the same as in the previous year. In: handelszeitung .ch. January 17, 2019, accessed January 21, 2019 .
- ↑ Extract from the commercial register
- ↑ About AMAG - amag.ch. In: www.amag.ch. Retrieved July 10, 2016 .
- ↑ Entry of "AMAG Automobil- und Motoren AG" in the commercial register of the Canton of Zurich ( page no longer available , search in web archives ) Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.
- ↑ AMAG, Brands - Porsche ( Memento from February 17, 2009 in the Internet Archive )
- ↑ AMAG Group - Fact & Figures, organizational chart
- ↑ About AMAG - amag.ch. In: www.amag.ch. Retrieved July 10, 2016 .
- ^ Auto Switzerland: Car sales by brand. Retrieved July 10, 2016 .
- ↑ Via sharoo , accessed March 16, 2018.
- ↑ About AMAG - amag.ch. Retrieved October 26, 2018 .
- ↑ Amag heiress Eva Maria Bucher-Haefner sold to her brother. In: handelszeitung.ch. Retrieved December 12, 2018 .
- ↑ Dirk Ruschmann: Haefner siblings: The Amag heirs have separated their businesses. Bilanz.ch of October 25, 2019.
