Amway

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Amway Global

logo
legal form Corporation
founding 1959
Seat Ada , United StatesUnited StatesUnited States 
management Steve Van Andel (Chairman)
Doug DeVos ( President )
Al Koop ( CEO )
Number of employees approx. 20,000
sales US $ 10.9 billion (2011)
Branch Direct sales
Website www.amway.com

Amway Global is a family-owned network marketing company (a form of direct selling ) based in Ada Township, Michigan . The company was founded in 1959 by Jay Van Andel and Richard DeVos . The company's name is a combination of the word "American Way".

background

The old Amway logo

The American Way Association was founded in April 1959 by Jay Van Andel and Richard DeVos after they signed a consultancy application from Nutrilite in August 1949 and then founded the Ja-Ri Corporation, Inc. as their first company . In November 1959 the Amway Sales Corporation was founded, the first product to be sold was "Frisk", a liquid all-purpose cleaner. This cleaner was produced by the small company Trenton Mi. "Frisk" then became the LOC. In 1972, the Amway Corporation acquired the majority stake in Nutrilite Products Inc. for US $ 22 million.

In 1975, the group founded Amway GmbH in Germany with its headquarters in Puchheim near Munich. In 1980 Amway AG was founded in Switzerland, in 1985 Amway Ges.mbH in Austria.

Amway China was founded in 1995, employing over 5,000 people in various facilities; Amway (China) Co., Limited (ACCL) is headquartered in Guangzhou . In 1997 Amway Germany entered into a partnership with the German José Carreras Leukemia Foundation . In 1999, the Amway founders founded an Internet-based sister company called Quixtar North America , which replaced Amway's place in North America for a few years, but has since changed its name to Amway Global . In 2005, Amway Russia opened in Moscow. On May 2nd, 2007 the “Amway Experience Center - Munich” was opened in Puchheim near Munich . The complex with exhibition rooms and conference halls on an area of ​​2,150 m² was built in one year.

The company says it has around three million dealers in 84 countries, including one million in Japan and half a million in the United States.

Controversy

In 1979, the US Federal Trade Commission (FTC) examined whether Amway's system was an illegal snowball or pyramid scheme . The FTC said no. Nonetheless, Amway was given a number of conditions. Since then, the company has had to compare all statements about possible profits and sales figures of its dealers with figures on the actual average profits. The FTC found that the average Amway retailer was making less than $ 100 a month and more than half were making no profits.

In 1983, Amway was convicted of tax evasion and customs fraud in Canada and had to pay 25 million Canadian dollars in a settlement - the highest fine ever imposed in Canada. In 1986, Amway in the United States violated the FTC's 1979 requirements for listing the actual average profits of its dealers and had to pay $ 100,000 as a fine.

Sales

Alticor Group's total sales in 2011 were $ 10.9 billion, of which the Access Business Group (ABG) and Alticor Corporate Enterprises accounted for around 400 million . Around two thirds of Amway's global sales are generated in Asia. China alone accounts for around 2 billion US dollars in sales, making China by far the largest sales market for Amway, followed by Japan and Korea. In 2008, the company had sales of 1.4 billion US dollars in Europe and around 135 million US dollars in Germany.

production

For production assortment of Amway include over 450 manufactured by Amway itself products in the areas of personal care , cosmetics and accessories . Product brands managed by Amway include a. Artistry and Nutrilite . According to its own information, Amway owns 700 patents on its products worldwide, and 500 patents are in preparation according to its own information.

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Play

The American playwright Noah Haidle wrote a play that tells the tragic life story of the fictional cosmetics saleswoman Cookie Close. The play is called "Forever Beautiful" and had its German premiere in 2017 at the Nationaltheater Mannheim . Cookie Close moves from door to door, tries to sell their goods and motivates himself with quotes from the Bible. Noah Haidle says he grew up near Amway's headquarters in Grand Rapids, Michigan . His aunt made a living as a "consultant" for Amway and serves as a model for the character Cookie Close. "Forever Beautiful" was performed on numerous German theaters, for example at the Residenztheater in Munich, at the Freie Werkstatt Theater in Cologne and at the Stadttheater Fürth .

literature

  • Clemens Dreyer , Markus Kreß (eds.); with texts by Kirsten M. Bürgstein u. a .: The leading network marketing companies. The first compendium presents in German and English a selection of companies with their future-oriented concepts from direct sales, recommendation marketing, multi-level marketing and structured sales. Economi, Cologne 2004, ISBN 3-9809933-0-2 (German, English).
  • DWC - Deutsche WirtschaftsChronik , Proteus Verlag, z. B. Volume 01/2002 with ISBN 3-933920-05-1
  • German Economic Chronicle . 2005, Volume 3, ISBN 3-9810355-0-X
  • Claudia Groß (2008): Multi-Level-Marketing: Identity and Ideology in Network Marketing ISBN 978-3-531-15936-2
  • Uwe Sonnabend: The borrowed dream: in the soap bubble for the crown ambassador , Munich: ZeitGeist-Forum 1998, ISBN 3-933113-20-2 kart.
  • Michael M. Zacharias: Network Marketing: Job and Vocation , ISBN 3-938826-08-8

Web links

Individual evidence

  1. ↑ http://www.mlive.com/business/west-michigan/index.ssf/2011/02/amway_reports_2010_sales_of_92.html
  2. ↑ a b In the Matter of Amway Corporation, Inc., et al. Final order, opinion etc., in regard to alleged violation of the Federal Trade Commission Act. Federal Trade Commission , 93 FTC 618, 1979. FTC decision (pdf)
  3. ↑ Amway - Russia opened
  4. ↑ Bundestag Vice-President opens Amway Adventure Center
  5. ↑ Amway reports sales figures for 2008 ( Memento from June 11, 2009 in the Internet Archive )
  6. ↑ Interesting facts about Amway ( Memento from May 26, 2009 in the Internet Archive )
  7. ^ Suhrkamp Theater Verlag, world premiere: Noah Haidle's play Forever Beautiful, October 13, 2017; accessed on May 15, 2019; https://www.suhrkamp.de/news/urauffuehrung_noah_haidles_stueck_fuer_immer_schoen_2833.html
  8. ↑ The law of the imagination , theater heute, online edition, accessed on May 15, 2019
  9. ^ Residenztheater Munich, program information; accessed on May 15, 2019; https://www.residenztheater.de/inszenierung/fuer-immer-schoen