Betty Barclay
| Winter Holding GmbH & Co. KG
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|---|---|
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| legal form | GmbH & Co. KG |
| founding | 1955 |
| Seat | Nussloch , Germany |
| management | Robert Küper, Manfred Plaar |
| Number of employees | 1,267 |
| sales | EUR 257.52 million |
| Branch | Women's outerwear |
| Website | www.bettybarclay.com |
| As of May 31, 2018 | |
The Betty Barclay Group GmbH & Co.KG is a Damenoberbe clothing sunternehmen headquartered in Nußloch in Heidelberg and part of the Winter Holding GmbH & Co. KG.
The company produces and sells women's clothing in the mid-price segment under the brand name Betty Barclay and has other women's fashion brands in its range. These include Gil Bret , Vera Mont , VM by Vera Mont , Robe Légère by Vera Mont , Betty & Co , Cartoon , Saint Jacques , Amber & June and Public . Perfume , bags and glasses are sold for the various brands of the house through product licenses.
history
In 1938, Max Berk (1907–1993) took over the Mannheim lingerie factory Eppstein & Gerstle, where he himself had completed his training, and switched it to women's clothing. The factory was destroyed in the war . In 1945 he launched a women's collection in Heidelberg under the name Berk . In 1955 Berk came across the teenage fashion brand Betty Barclay in the USA , acquired the distribution rights for Europe from the American Jonathan Logan Group and founded Betty Barclay Kleidfabrik GmbH in Heidelberg. The first Betty Barclay collection was created in spring.
In the course of time, further brands were created for further sales lines. This includes the Vera Mont brand , whose first collection with elegant evening wear and cocktail dresses was presented in 1961. In 1968 the Gil Bret brand was added and the product line expanded to include coats and jackets. The sales volume rose to approx. 70 million DM. Due to the growth of the company, a move became necessary in 1968: the new company headquarters was built in Nussloch near Heidelberg on approx. 15,000 m². In 1971 more than 100 million DM were turned over. In 1972 Berk acquired the worldwide trademark and usage rights for the Betty Barclay brand from the American Logan Group. In 1978 Berk bought a church in Ziegelhausen and opened the Museum Textile Collection Max Berk in it , which still exists today and has belonged to the Palatinate Museum of Heidelberg since 2002 . Berk moved to the Board of Directors in 1982 and handed over management to his son-in-law Jürgen H. Winter. The latter founded the holding company Winter Holding GmbH & Co. KG . Max Berk died in 1993.
In 1983 the company's first in-house clothing combination program was designed. In 1987 Betty Barclay's first shops-in-shops opened in larger fashion and department stores. In 1992 the first licenses for their own fragrances were granted to Mäurer & Wirtz ; since then, numerous women's perfumes have appeared under the name Betty Barclay. Licenses for shoes and accessories followed in 1996/97. The first independent Betty Barclay store opened in Viernheim in 2002. At the same time, the Betty Barclay logo was modernized. The Gil Bret logo got a new layout in 2003. In 2004 the Vera Mont brand was expanded to include the VM by Vera Mont evening dress collection for young women. In the same year, Betty Barclay opened the Fashion Park outlet center in Nussloch , in which, in addition to the group brands, other brand manufacturers with shops also opened. Another fashion park exists in Arnstorf . In 2004/2005 another license for glasses was granted. In 2006, fashion jewelry was added to the portfolio. The upscale outdoor brand Saint Jacques was launched in 2007 and offered for the first time in 2008. From 2008, Betty Barclay cooperated with the cell phone manufacturer Nokia , which launched a Betty Barclay cell phone in 2010. In 2013, the Betty Barclay Group's brand portfolio was expanded to include the young leisure brand Cartoon , which was acquired in the USA in 2010. In 2015, the brands Betty & Co (young women) and Robe Légère by Vera Mont (day dresses) were added. Amber & June , a young outdoor brand, has been available since 2016; the Public brand (young leisure fashion) since 2017.
In June 2017, Jürgen H. Winter moved to the Advisory Board of Winter Holding GmbH & Co. KG and has been its chairman ever since. The managing directors Robert Küper and Manfred Plaar, who have been appointed since 2013, took on overall operational responsibility.
In the course of internationalization, the brands Betty Barclay , Vera Mont and Gil Bret are represented in over 69 countries worldwide with an export quota of 50%.
The brands
The target group is exclusively female. The main brand Betty Barclay , which accounts for around 60% of total sales, offers a full range of women's fashion and accessories . This also includes the sub-brand Betty & Co. in the individual parts segment. The Vera Mont brand focuses primarily on elegant, festive evening, cocktail and bridal wear. The Gil Bret brand's collection area, on the other hand, includes outdoor fashion, coats, jackets and sporty, functional collections. Saint Jacques is the name of the premium brand for coats and jackets in the Gil Bret collection. The young Cartoon brand is aimed at a young target group.
Business key data
As a holding company is the Winter Holding GmbH & Co. KG on the sub-companies Betty Barclay GmbH & Co. KG and other subsidiaries. Since the 2017/2018 financial year, the entire portfolio of the Betty Barclay Group has been developed and sold under the company "Betty Barclay Group GmbH & Co. KG". In addition to this company , "Betty Barclay International GmbH" also markets products in international markets, as has previously been the case. Another sales company, “Pro Fashion GmbH”, is responsible for marketing the products in its own online shop and in stores. The company's own online shop now sells in Germany , Austria , France , the Netherlands and Great Britain .
The group's turnover in the 2017/2018 financial year was around 258 million euros. For the individual brands, the company maintains stores in Germany and abroad, some of which are owned or operated by partners. In mid-2014 there were 56 Betty Barclay boutiques in Germany. In 2013 the company entered the Chinese market with a partner. About half of the sales of the Betty Barclay brand are generated in Germany. Numerous perfume and cosmetic products are manufactured under license by Mäurer & Wirtz for the fashion company under the name Betty Barclay . Bags are offered by Bodenschatz Fashion GmbH from Bayreuth. The glasses license has been awarded to the Italian Visibilia Group.
Sports sponsorship
In 1999 Betty Barclay began sponsoring activities at the Iffezheim racecourse . From 1999 until it was discontinued in 2002, the company sponsored the WTA Hamburg as the Betty Barclay Cup . From the early 2000s, Betty Barclay outfitted various women's sports teams, including the German women's Olympic team and the German women's national hockey team. Betty Barclay also appeared as a sponsor at regional golf and tennis tournaments ( Betty Barclay Ladies Golf Tour , ATP Munich, etc.).
Web links
Individual evidence
- ↑ a b Consolidated Financial Statements as of May 31, 2018 in the electronic Federal Gazette
- ↑ The fragrances of the Betty Barclay - Mäurer & Wirtz brand . ( mw.de [accessed on March 28, 2018]).
- ^ Betty Barclay - Bodenschatz Fashion GmbH. Retrieved March 28, 2018 .
- ↑ Collections - Visibilia. Retrieved March 28, 2018 .
- ↑ Betty Barclay takes a look at the range of glasses | Textile communications. Retrieved March 28, 2018 .
- ↑ Betty Barclay - Story. Retrieved on March 28, 2018 (German).
- ↑ Textilsammlung Max Berk museum-heidelberg.de, accessed: July 9, 2018
- ↑ Nokia brings Betty Barclay cell phone to stores horizont.net, February 2, 2010
- ↑ Structural change: Betty Barclay Group is reorganizing . In: www.textilwirtschaft.de . ( textilwirtschaft.de [accessed on March 28, 2018]).
- ↑ Betty Barclay Group is reorganizing | Textile communications. Retrieved March 28, 2018 .
- ↑ Women's fashion from Betty Barclay | Official shop. Retrieved March 28, 2018 .
Coordinates: 49 ° 19 ′ 49.5 " N , 8 ° 41 ′ 7.3" E