Bruno Tietz

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Bruno Tietz (born February 2, 1933 in Bischofsburg ; † July 22, 1995 at Brilon ) was a German economist and trade expert.

Life

Bruno Tietz studied business administration at the University of Cologne from 1953 to 1955 , before graduating from Saarland University in 1958 as a Dr. rer. oec. doctorate and obtained his habilitation in business administration in 1969 . In addition to teaching at the Saarland University, Tietz also held teaching positions at the University of Tübingen and the University of Metz .

The business administration teacher and most recently director of the commercial institute in the institute for empirical economic research at the University of Saarbrücken, died on July 22, 1995 at the age of 62 when his self-controlled Piper crashed . On a flight from Saarbrücken to Porta Westfalica , the private plane disappeared from the radar over the Sauerland near Brilon for unknown reasons. Only the next morning was Tietz found dead in the wreckage of the machine.

Act

Tietz has dealt intensively with new forms of cooperation between trading companies and between trade and industry. He gave important impetus to the development of franchising in Germany and is also considered the "spiritual father" of the specialist store concept that is now established in retail . After the collapse of the Eastern Bloc , he was particularly interested in the future trade landscape in the Central and Eastern European countries.

Since 1971 Tietz has been a full professor in Saarbrücken, a member of the supervisory and advisory board of various companies (including Metro subsidiary Asko AG , Saarbrücken) and a member of national and international bodies such as the German Council for Urban Development.

The volumes Consumer and Retail or Fundamentals of Retail Research are among the standard works of commercial management by the founding publisher of the Marketing Magazine - Journal for Research and Practice (ZFP) .

Fonts

  • Bruno Tietz: Marketing . 3rd, revised. and exp. Edition. Werner, Düsseldorf 1993, ISBN 3-8041-3583-8 .
  • Bruno Tietz: Internal Trade Policy . 2., rework. Edition. Vahlen, Munich 1993, ISBN 3-8006-1715-3 .
  • Bruno Tietz: The trading company: basics of corporate policy . 2., rework. Edition. Vahlen, Munich 1993, ISBN 3-8006-1637-8 .
  • Bruno Tietz: Franchising Handbook . 2., rework. Edition. Modern industry, Landsberg / lech 1991, ISBN 3-478-21662-1 .
  • Bruno Tietz: Direct sales to consumers: concepts and systems . Schäffer-Poeschel, Stuttgart 1993, ISBN 3-7910-0757-2 .
  • Bruno Tietz: Consumer and Retail - Structural Changes in the Federal Republic of Germany from 1970 to 1995 . 3., completely reworked. Edition. Lorch, Frankfurt am Main 1983, ISBN 3-87496-040-4 .
  • Bruno Tietz, Günter Mathieu: Franchising as a cooperation model for medium-sized wholesalers and retailers . Heymanns, Cologne / Berlin / Bonn / Munich 1979, ISBN 3-452-18644-X .

Web links

Individual evidence

  1. ^ Curriculum vitae and memorial speech by Prof. Dr. L. Müller-Hagedorn, source: Association of University Lecturers for Business Administration: Estate of Prof. Dr. Bruno Tietz in the Swiss Economic Archives , Basel ( Memento of the original dated June 12, 2007 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / pbwi2www.uni-paderborn.de
  2. ↑ www.textilwirtschaft.de Business professor Bruno Tietz is dead  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.textilwirtschaft.de  
  3. ↑ www.textilwirtschaft.de Crashed  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Dead Link / www.textilwirtschaft.de  
  4. ↑ www.welt.de Professor Bruno Tietz died in a plane crash
personal data
SURNAME Tietz, Bruno
BRIEF DESCRIPTION German economist
DATE OF BIRTH February 2, 1933
PLACE OF BIRTH Biskupiec
DATE OF DEATH July 22, 1995
Place of death Brilon