Carl Dehnhardt
in the foreground on the left; View towards the main freight station and Continental AG on Vahrenwalder Strasse; circa 1950s
Carl Dehnhardt , trademark CeDe , was the name of a company and a fruit juice - and lemonade - beverage manufacturer with an attached mineral water factory in Hanover .
history
In the early days of the German Empire , the address book, city and business manual of the royal residence city of Hanover and the city of Linden first recorded the merchant Karl Dehnhardt in 1882 . He ran his business in the - then - Fernroderstraße 17 at the corner of Alte Celler Heerstraße and Hallerstraße in the former village of Fernrode in the house of the rental coach Friedrich Busse, but on the first floor of the building. In April 1885, Dehnhardt announced the relocation of his business headquarters to the second floor of the house at Ludwigstrasse 12. While Dehnhardt was still operating there in 1886 with his first name Karl, he appeared for the first time in 1887 under the company name Carl Dehnhardt with the addition of "goods agency business", which was the owner of one of the city's first telephone connections with the telephone number 462 . In the address book of 1889 he had taken the name Carl Dehnhardt as the owner. In the following year, 1890, the headquarters were relocated to Sedanstrasse 29, again on the second floor.
A decade later, Carl Dehnhardt had moved his company of the same name and his private residence to the second floor of Bödekerstraße 69, keeping the telephone number .
By 1910 at the latest, Dehnhardt, who had moved privately to the second floor of Oskar-Winter-Strasse 1 , had relocated his company to Windthorstrasse 3/4 , a street in the northern part of Hanover that had been laid out in 1894 and that leads from Scheffelstrasse to Paulstrasse . In that year at the latest, Dehnhardt had his company entered in the commercial register with the number A 1133 . With the company he now appeared as a commercial agent and general agent for Bilz Sinalco and as an office of the Pure Oil Company Hamburg .
No later than the seizure of power by the Nazis in 1933, the company, which now had the merchants Carl Dehnhardt and Otto Dehnhardt to owners as "trade missions and mineral water factory" was renamed. In the same year, the address book from 1933 also recorded the merchant widow Elisabeth Dehnhardt, who had a private residence at Oskar-Winter-Straße 1.
In 1937, the company headquarters named after the center leader Ludwig Windthorst was renamed by Carl Dehnhardt to Rankestrasse ; after the historian Leopold von Ranke (until 1945).
Also at the time of National Socialism of September 14, 1915 was empty born and still unmarried Meier Willi Frank Jewish religion as a worker in the "mineral water factory Carl Dehnhardt" before joining in the course of action Lauterbacher the so-called " Jewish home " in the Joseph Street 22 (later: Otto-Brenner-Strasse) was deported to Riga to the concentration camp there. Among other things, a "statement of assets" has been preserved from him.
The mineral water factory in Windhorststrasse has also received a large-format advertising tag designed in the style of an advertising poster and printed in many colors on cardboard with a picture of a bottle of "orange lemonade" in front of some exotic fruits from overseas. Above the address of the producer is the advertising slogan “'CeDe' Natura fruit juice lemonades / only made with fine fruit juice / sterilized germ-free! / Unmatched in quality. "
Archival material
Archives by and about Carl Dehnhardt can be found, for example
- as a file of the Jewish worker Meier Willi Frank employed by Dehnhardt in the Lower Saxony State Archives (Hanover location) from the year of the deportation in 1941, archive signature NLA HA Hann. 210 Acc. 2004/023 No. 503 , organization and file number O.5205-J.329-P211b
Web links
- Alexander Genuin: CeDe / cardboard posters and cardboard displays on his page genuin.at
Individual evidence
- ↑ a b Alexander Genuin: CeDe / cardboard posters and cardboard display, illustration of the poster-like cardboard on his page genuin.at [undated], last accessed on July 16, 2018
- ↑ Compare the entry in the address book from 1881 (without entry from Karl Dehnhardt) with the first mention in the address book from 1882 and the proof of ownership of the same year
- ↑ Compare the entry in AB 1885
- ↑ Compare the entry in the AB from 1886
- ^ Entry in the AB from 1888
- ^ Entry as owner in the AB from 1889
- ↑ a b c AB from 1890
- ^ Entry in the AB from 1900
- ^ A b c Helmut Zimmermann : Windthorststraße , in ders .: The street names of the state capital Hanover . Hahnsche Buchhandlung Verlag, Hannover 1992, ISBN 3-7752-6120-6 , p. 269
- ^ Entry in the AB from 1933
- ↑ Compare the inscription on a contemporary deposit bottle
- ↑ a b Compare the information in the Arcinsys Lower Saxony archive information system
Coordinates: 52 ° 23 ′ 4.5 " N , 9 ° 43 ′ 42.6" E