Cenovis

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Glass cenovis and liquid

Cenovis ( suitcase word from the Latin cena : "meal", ovum : "egg", vis : "power" = "protein-rich power food" as a paraphrase for nutritional yeast ) is the brand name for a spread that is mainly known in Switzerland and is normally eaten on bread and butter sometimes used as a condiment to sauces or vegetables. It consists of brewer's yeast extract, onions, carrots and spices.

The company does not disclose whether the Swiss Cenovis was a licensed product from the older German one. In contrast to comparable yeast extracts , the Swiss cenovis, similar to Thomy mustard , was sold in the tube early on and is a bit lighter and more liquid.

Protein versus vitamin

Since the beginning of the 20th century, experiments have been carried out with ways of turning brewer's yeast into food. The large amount available and increasingly also nutritional reasons played a role in this. The English Marmite (1902) and the Australian Vegemite (1922) became successful products. In 1912 Casimir Funk discovered an active ingredient against deficiency diseases, which he called a vitamin . The high thiamine content (vitamin B1) then became the more effective promotional quality of nutritional yeast than its long-known protein content .

Origins in Germany

In 1915, Cenovis Nahrungsmittelwerke GmbH was founded in Munich as a brewer's yeast and malt factory , which also produced by-products of these products and other foods such as oat flakes and baking powder, making it one of the main competitors of the Maggi company . The German Cenovis vitamin extract was available from around 1920 in jars labeled “unlimited shelf life”.

The image of the Cenovis products was related to the life reform movement (from which the health food stores also emerged). In 1921 it was reported that the Cenovis yeast extract consisted of purified and debittered brewer's yeast and that it had a honey-like consistency. It has a "similar but finer taste to Liebig's meat extract ". The founder and main shareholder of Cenovis, Julius Schülein, a son of the brewery owner Joseph Schülein , reports in his book from 1938 (the year when his Munich company was expropriated by the Aryanization and he emigrated to the USA) about one manufactured in Switzerland Vitamin yeast Cenovis. In the same year the Australian trademark Cenovis was established.

Swiss manufacture

In 1931, Vitamin-Hefe AG ​​was founded in Rheinfelden in the canton of Aargau by Salmenbräu master brewer Alex Villinger. Since 1935 she has been producing Cenovis extract in addition to brewer's yeast and other by-products. In 1955, Cenovis became part of the survival ration of the Swiss Army. In 1965, Vitamin-Hefe AG ​​acquired all of the word marks and manufacturing processes from Cenovis-Werke GmbH in Munich. The foreign brand rights were sold to the Hügli Group in Steinach SG . The Heirler Cenovis GmbH that emerged from it has a similar range of products as the Munich-based Cenovis at the time.

revival

Cenovis yeast extract is a product from times of economic crisis and the discussion about healthier eating habits. It should replace meat products such as sausages, is economical to use and can be kept for a long time without refrigeration. As a result, Vegemite was able to last longer in rough areas such as the Australian outback than the comparable Cenovis in Switzerland, whose sales fell. In German-speaking Switzerland, it is mainly still familiar to the older generation; in French-speaking Switzerland, it has become known since the Geneva financier Michel Yagchi saved the product, which had become difficult to sell, in 1999. Cenovis has been manufactured by Sonaris AG in Arisdorf since 2008 . Sonaris AG was founded in 1997 as the successor company to Leiber Vitamin-Hefe AG ​​in Rheinfelden AG. From then on, the production rights for the manufacture of the Cenovis extract were held by Sonaris AG, which moved its headquarters from Rheinfelden to Arisdorf in 2003. In 2008 the trademark rights of Cenovis could be bought back by Sonaris AG. In 2013 the two companies Cenovis AG and Sonaris AG merged to form today's Cenovis AG, based in Arisdorf BL.

literature

  • Lilian Harlander: "Of the Munich beers, mostly only Löwenbräu comes into question". The Schülein family in the Munich brewing industry . In: Lilian Harlander, Bernhard Purin (ed.): Beer is the wine of this country. Jewish brewing stories , Volk Verlag, Munich 2016, ISBN 978-3-86222-211-7 , pp. 139–189.

Web links

Commons : Cenovis  - collection of images, videos and audio files

Individual evidence

  1. ↑ Christian Schäder, Munich brewing industry from 1871 to 1945. The economic- historical development of an industry, Marburg: Tectum 1999, p. 286f. ISBN 3-8288-8009-6
  2. ^ Marita Krauss: Right Careers in Munich: From the Weimar Period to the Post-War Years , Munich: Volk 2010, p. 21. ISBN 9783937200538
  3. ↑ Figure see Max Lippmann: Cenovis Kochrezepte, Munich: Cenovis 1935
  4. ↑ Pharmaceutical Central Hall for Germany, Vol. 62, Dresden: Steinkopff 1921, p. 516
  5. ↑ http://www.hartbrunner.de/ffekten/d_ffekten_jahr.php?jahr=1933 (accessed on Jan 28, 2013)
  6. ↑ Julius Schülein: The brewer's yeast as medicinal, nutritional and animal feed, Dresden: Steinkopff 1938, p. 53
  7. ↑ http://www.cenovis.com.au/about-us (accessed on Jan 28, 2013)
  8. ↑ Archive link ( Memento of the original from September 11, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (accessed on Jan. 28, 2013)  @1@ 2Template: Webachiv / IABot / www.cenovis.ch
  9. ↑ http://www.vamus.ch/industriekultur/firma_detail.cfm?search=ort%3D'Rheinfelden'&start=36 (accessed on January 24, 2013)
  10. ↑ http://www.basellandschaftlichezeitung.ch/basel/baselbiet/die-cenovis-schnitte-feiert-ihren-80-106455557 (accessed on January 24, 2013)
  11. ↑ http://www.cenovis.de (accessed on Jan. 28, 2013)
  12. ↑ Archive link ( Memento of the original from October 29, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (accessed on Jan. 28, 2013)  @1@ 2Template: Webachiv / IABot / www.domainepublic.ch
  13. ↑ PME-Magazine, April 27, 2011, pp. 86–87
  14. ↑ Fricktaler Zeitung, April 25, 2003, p. 9