Dave Asprey

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Dave Asprey (born October 30, 1973 in Albuquerque ) is an American entrepreneur and author. He founded Bulletproof 360, Inc . in 2013 and 2014 Bulletproof Nutrition Inc . The men's and lifestyle magazine Men's Health described Asprey as a “lifestyle guru”.

Asprey is a "biohacker", creator of Bulletproof Coffee and the Bulletproof Diet, and author of the book that describes this diet.

Asprey is also known for using the Internet early on - in 1994 - to trade and sell its T-shirts with the caffeine molecule via the newsgroup alt.drugs.caffeine . Asprey previously held senior positions in technology companies such as Trend Micro , Blue Coat Systems, and Citrix Systems .

Career

Asprey received his bachelor's degree in computer information systems from California State University and later his MBA from the Wharton School of the University of Pennsylvania .

After graduating from college, Asprey worked in the IT industry for companies like Bradshaw and 3Com . He also directed the internet and web engineering program at the University of California, Santa Cruz , where Asprey worked on an early stage in cloud computing . He later served as director of strategic planning for Exodus Communications , where he co-founded the company's Professional Services Group.

Asprey was Director of Product Management at NetScaler , a startup in Silicon Valley , the later of Citrix Systems was acquired. After joining Citrix, Asprey was Deputy Head of Market Strategy at Zeus Technology and later Deputy Head of Technology and Business Development at Blue Coat Systems . He then became a permanent freelancer at Trinity Ventures prior to founding the company's base . Asprey was the vice president of cloud security for Trend Micro before quitting to run his own full-time business. Asprey founded Bulletproof 360, Inc. in 2013 and Bulletproof Nutrition Inc in 2014 .

Asprey launched the Bulletproof brand (the English word for "bulletproof") after developing Bulletproof Coffee . He posted the recipe for the drink and health details which he posted on his website when he was still at Trend Micro. Asprey also developed "low mold coffee beans", oils and nutritional supplements and began selling them on its website in 2011. The following year, Asprey was a panelist at the Hack Your Brain event at South by Southwest . By 2013, Asprey had left his position at Trend Micro to lead the bulletproof businesses.

Asprey also operates the podcast, Bulletproof Radio, which was downloaded more than 75 million times as of January 2019. Bulletproof Nutrition's stated goal is to improve human performance. It supports the Quantified Self as a social movement as a way of empowering the individual to understand and "hack" their own health.

In 2014, Asprey authored The Bulletproof Diet , which he published through Rodale Books .

On July 25, 2015, Asprey opened a cafe in Santa Monica selling Bulletproof coffee and high-fat foods.

In July 2015, Asprey raised a $ 9 million investment from Trinity Ventures to expand its business.

In June 2017, Asprey partnered with Ross Franklin, CEO and founder of Pure Green , which launched Bulletproof Coffee in New York City .

The Bulletproof Diet

The Bulletproof Diet developed and marketed by Asprey recommends the consumption of high-fat , low-protein, and low-carbohydrate foods . The basis of the Bulletproof Coffee is unsalted butter whose cows were fed only grass, coconut oil or medium-chain triglycerides (MCTs) (Asprey sells both mixed MCTs and oils from pure caprylic ).

Asprey developed his recipe for Bulletproof coffee after moving to Tibet had traveled and Yak - butter tea had tasted. Back in the US experimented with recipes for butter drinks and published the preparation of his butter coffee drink on his blog in 2009. He also recommends intermittent fasting for the bulletproof diet .

Asprey has claimed that the coffee, when combined with other "health hacks", helped boost IQ scores by more than 20 when it worked. His company claims that Bulletproof Coffee can promote exercise and trigger weight loss via ketosis , see: Ketogenic Diet .

Asprey warns coffee drinkers to avoid mycotoxins (mold toxins) and ochratoxins in coffee, which he says "steals your mental sharpness and makes you weak". He sells a brand of upgraded coffee beans that advertise a secret, proprietary process to lower mycotoxin levels. Doctor David Bach has observed, however, that coffee producers are already proficient in keeping mycotoxins out of their products, and that there is no evidence to support Asprey's claim that mycotoxins make people "sluggish".

reception

Critics have described the Bulletproof Diet as unscientific and Asprey does not have a medical degree or nutritional training.

Vox author Julia Belluz criticized the Bulletproof Diet , calling it "a caricature of a bad diet book". In particular, Belluz wrote against claims that diet change can reduce inflammation and lead to weight loss. Asprey ignored conflicting studies on the health benefits of certain foods, as well as referring to inappropriately extrapolated studies of animals and participants with certain diseases compared to the general population as well as very small groups. Nutritionist Lynn Weaver criticized the diet as difficult to follow and was only supported by small studies that "are not generally part of the scientific literature used by health care professionals and nutritionists."

Dietitians also point out that there is no scientific basis for claiming an IQ boost and that any feeling of alertness from Bulletproof Coffee "is due only to the caffeine". Some prominent physicians like Frank Lipman and Andrew Weil believe that when combined with a balanced diet, drinking buttered coffee can be healthy and "could give you a little more energy than your daily cup".

Private

Asprey said he expected to be 180 years old. In 2019, Asprey said he had spent at least $ 1 million "hacking his own biology," including injecting his own stem cells, taking 100 supplements a day on a strict diet, bathing in infrared light, and using oxygen Wear a pressure chamber and special lenses when flying to “hack your own biology”. Asprey met his wife, a doctor, at an antiaging conference. You live in Canada. Asprey also talked about how biohacking has had positive effects on his sexual health .

Works

  • The Better Baby Book (2013) co-authored with his wife Lana Asprey
  • The Bulletproof Diet (2014)
  • Headstrong (2017)
  • Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life (2018)
  • Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever (2019)

See also

Web links

Individual evidence

  1. ↑ a b Farnoosh Torabi: I Made $ 6 Million at Age 26 — and Lost It by 28 . In: TIME: Money . TIME Magazine. January 23, 2015. Accessed June 14, 2015.
  2. ↑ a b Bulletproof 360, Inc .: Private Company Information - . Bloomberg. Retrieved December 29, 2016.
  3. ↑ a b Bulletproof Nutrition, Inc. registration . In: businessfilings.sos.ca.gov . California Secretary of State. Retrieved December 28, 2016.
  4. ↑ a b c d Rachel Monroe: The Bulletproof Coffee Founder Has Spent $ 1 Million in His Quest to Live to 180 , Men's Health. January 23, 2019. Retrieved January 26, 2019. 
  5. ↑ 'Biohackers' mining their own bodies' data . SF Gate. Retrieved July 21, 2014.
  6. ↑ Best Sellers - Food and Fitness . In: New York Times , January 11, 2015. Retrieved February 17, 2015. 
  7. ↑ Tim Nemec: FAQ: Vendor List - Version 1.05 - Coffee, Coffee Appliances, Related Accouterments . March 30, 1994.
  8. ↑ Stuart Wilson: Internet or Not? .: "Dave Asprey of the West American T-Shirt Company tried marketing his T-Shirts on UseNet, another internet function. The problem he avoided that he could have come across is that UseNet has a serious anti-commercial bias. He states, 'A newsgroup called "Alt.drugs. Caffeine" had a serious base of coffee drinkers, so I created a shirt for them. I posted a message on that newsgroup that an unofficial "Alt.drugs" caffeine shirt was available. I got lots of orders. Enough that I made more from UseNet posts in 2 months than I had made locally in 6. '"
  9. ^ A b Michael Carney: Bulletproof yourself: How Dave Asprey is teaching Valley insiders to hack their biology . PandoDaily. February 14, 2014. Retrieved June 14, 2015.
  10. ↑ Dave Asprey Bio . Personal website. Retrieved July 22, 2017.
  11. ↑ a b Meridith Levinson: Stress Management: Better Living Through Technology . In: CIO . CXO Media Inc. . October 14, 2011. Retrieved June 14, 2015.
  12. ↑ a b Jim Barthold: Exodus hangs onto customers - for now Most are sticking with Web host despite analysts' warnings . In: Telephony . 241, No. 7, August 13, 2001, ISSN  0040-2656 , p. 32.
  13. ↑ Optimizing small business networks . In: ComputerWeekly , February 2008. 
  14. ↑ Blue Coat Integrates Sophos True File Type Detection To Fight Malware . FirstPost. February 12, 2009. Retrieved June 14, 2015.
  15. ↑ Ryan Lawler: What big data really needs is security . Gigaom. March 22, 2012. Retrieved June 14, 2015.
  16. ↑ a b Could buttered coffee make you smarter? . In: Crain's Wealth . Bloomberg News. April 22, 2015. Accessed June 14, 2015.
  17. ^ Bulletproof Nutrition Securities Registration . In: www.sec.gov . SEC Edgar. Retrieved December 29, 2016.
  18. ↑ a b c Gordy Megroz: Buttered Coffee Could Make You Invincible. And This Man Very Rich . In: Bloomberg Business . Bloomberg. April 21, 2015. Accessed June 14, 2015.
  19. ↑ Xerox Contributor: XeroxVoice: Biohack Guru Stresses Big Data and Biofeedback for Wellness . In: Forbes . October 7, 2013.
  20. ↑ a b Jessica P. Ogilvie: David Asprey Wants You to Drink Coffee With Butter. Some Dismiss His Science (VIDEO) . In: LA Weekly , July 27, 2015. 
  21. ↑ Emily Laurence: BULLETPROOF IS IN MAJOR EXPANSION MODE — HERE'S EVERYTHING YOU NEED TO KNOW . In: Well + Good . 19th April 2017.
  22. ↑ a b Toby Amidor: Diet 101: The Bullet Proof Diet . Food Network. February 15, 2015.
  23. ^ A b Megan Ogilvie: Butter and coffee for breakfast touted as the latest weight-loss trick . The Star. January 28, 2015.
  24. ^ Courtney Rubin: The Cult of the Bulletproof Coffee Diet . In: NYT . Retrieved May 14, 2019.
  25. ^ A b Bulletproof Coffee, the New Power Drink of Silicon Valley . Fast Company.
  26. ↑ Jill Krasny: Turning the 'Bulletproof' Coffee Craze Into a Big Brand . Inc. Magazine. January 29, 2015. Accessed June 3, 2015.
  27. ↑ a b How 'Superfoods' Like Bulletproof Coffee Get Popular . In: Healthline .
  28. ↑ Dave Asprey: The Science Behind Just One Mold Toxin in Your Coffee . In: Bulletproof Blog . Bulletproof 360. March 14, 2014. Retrieved August 3, 2018.
  29. ↑ Megroz, Gordy: Make You Invincible. And This Man Very Rich . Bloomberg Business. April 21, 2015. Accessed July 1, 2015.
  30. ^ Khan, Amir: The Bulletproof Diet Is Anything But . In: US News . December 24, 2014. Accessed February 16, 2015.
  31. ^ "The Bulletproof Diet: simplistic, invalid and unscientific" . The Daily Telegraph . Retrieved November 24, 2018.
  32. ↑ Julia Belluz: The Bullet Proof Diet is everything wrong with eating in America . December 19, 2014. Retrieved February 10, 2015.
  33. ↑ Amir Khan: The Bulletproof Diet Is Anything But . In: US News & World Report , December 24, 2014. 
  34. ^ Courtney Rubin: The Cult of the Bulletproof Coffee . The New York Times. December 12, 2014. Retrieved June 3, 2015.
  35. ↑ Alana Kakoyiannis: The One Thing You Can Add To Coffee For Even More Energy In The Morning . Business Insider. October 18, 2014. Retrieved June 3, 2015.
  36. ↑ Adam Hadhazy: Should You be Drinking Bulletproof Coffee? . Men's Journal. January 28, 2015. Accessed June 3, 2015.
  37. ↑ Andrew Weil: Q and A Library: Should I Drink Bulletproof Coffee? . Because lifestyle. April 4, 2013. Retrieved June 3, 2015.
  38. ↑ GQ: Can You Biohack Your Way to Better Sex? . Retrieved February 10, 2019.
  39. ↑ Dave Asprey: Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life .
personal data
SURNAME Asprey, Dave
ALTERNATIVE NAMES Inc, Bulletproof 360; Inc, Bulletproof Nutrition
BRIEF DESCRIPTION American entrepreneur and author
DATE OF BIRTH October 30, 1973
PLACE OF BIRTH Albuquerque