Eckhard Marten

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Eckhard Marten (born April 18, 1961 in Göttingen ) is a German university professor , journalist and press officer . Since 2013 he has been Professor of Communications & Marketing at the International School of Management in Frankfurt am Main .


Eckhard Marten studied communication science , politics , sociology and law at the Ludwig Maximilians University in Munich . He was a scholarship holder of the Friedrich Naumann Foundation . He finished his studies in 1985 with a degree in journalism. In his academic thesis he examined " The American Foreign Correspondents in the Federal Republic of Germany ". At the same time as his studies, Marten attended the German School of Journalism in Munich after passing the entrance exam . He left its 20th teaching editorial team with a completed professional training as an editor. In 1988 he received his doctorate from the University of Munich. phil. with an empirical study of the image of Germany in American mass media .


Activity as a journalist and press officer

From 1987 to 1990 Marten worked for the Süddeutscher Rundfunk in Stuttgart as a reporter for business and service. This was followed by two years at Südwestfunk in Baden-Baden as editor of the SWF1 morning magazine . He then supported the establishment of the broadcasting corporations in the new federal states and worked as chief or editor of the service at Mitteldeutscher Rundfunk in Dresden and Norddeutscher Rundfunk in Schwerin. From 1994 onwards, Eckhard Marten was head of the press and public relations department at LG-Bank in Stuttgart. After their merger with Südwestdeutsche Landesbank and the L-Bank's market business, he became press spokesman for the newly founded Landesbank Baden-Württemberg (LBBW). Allianz Lebensversicherung took him on in 2001 and made him its head of corporate communications. After founding Allianz Deutschland AG in 2006, he was Head of Communications for another six years, during which Marten was responsible for press work for all Allianz subsidiaries in Germany (life insurance, property insurance, private health insurance, Allianz Bank and Allianz sales).

Activity as a university lecturer

During his years as a journalist and press spokesman, Marten was repeatedly involved in the training of communicators with lectures, training courses and mentoring programs. In 2005 he accepted a teaching position for communication management at the University of Hohenheim , which he held until 2012 in addition to his work at Allianz. In 2013 he switched full-time to science and took on a professorship at the International School of Management in Frankfurt am Main. His focus there are corporate communication, media economics, investor relations and international marketing. Eckhard Marten has already worked as an Erasmus visiting professor at Kristiania University College in Oslo, at Kozminski University in Warsaw and at the Wroclaw University of Economics and Business in Breslau. He is also a former scholarship holder of the Friedrich Naumann Foundation, the German Academic Exchange Service (DAAD), the ZEIT Foundation, the Thyssen Foundation, and the German Press Foundation.


  • 1986: Air France sponsorship award for young journalists
  • 2000: Award for the annual report of the year; Award for the annual report of the year (Bank-Magazin)
  • 2001: PR award
  • 2002: Award for the annual report of the year
  • 2005: German Prize for Business Communication
  • 2006: German PR Prize
  • 2007: Golden World Award from IPRA
  • 2011: European Saber Award; Otto Car Award


  • The good reputation as the key to success. How pharmaceutical companies can sustainably improve their reputation with targeted corporate communication. In: PR magazine, No. 1/2020, pp. 72–79 (with Virginia Weichelt)
  • Content Marketing - More than just a Buzz Word? Empirical Findings on the Attitude of Companies, Agencies and Publishing Houses. In: MedienJournal - Journal for Media and Communication Research, No. 2/2019, pp. 45–66 (with Christoph Moss, Marcus Simon, Arne Westermann and Rebecca Zimmermann)
  • Mobile payment: Paying in China and Germany - a question of culture. In: card Karten cartes, No. 1/2019, pp. 18–23 (with He Ting Huang)
  • Fluctuation as the enemy. How can medium-sized companies retain qualified employees? In: HR Performance, No. 4/2019, pp. 4–7 (with Franziska Schildbach)
  • Culture shock there, culture shock here. How do large companies prepare their employees for international assignments? In: HR Performance, No. 6/2018, pp. 4–6 (with Sinah Hahn)
  • Stays abroad for the employer - what are the benefits for the employees? In: HR Performance (special issue Global HR), No. 6/2017, pp. 8–11 (with Tom Labonté)
  • Leadership - the success factor of the future. In: HR Performance, No. 2/2017, pp. 68–70 (with Vinzent Zerner)
  • Banks and media - the battle of the worlds. In: Bank und Markt, No. 7/2016, pp. 39–43
  • Between aspiration and reality. In: HR Performance, No. 5/2016, pp. 52–53 (with Lisa Bauer)
  • Why journalists and press officers are not (and cannot become) friends. Blog on LinkedIn Pulse, January 15, 2016,
  • Managers and Media - The Clash of the Titans Blog on LinkedIn Pulse, March 4, 2016
  • The keyboard of communication - the tricks of the media Blog on LinkedIn Pulse, February 8, 2016 articles
  • The silence of the speakers - On autism in communication between companies and the media. Five-part series of articles for “”: August 4th - September 1st, 2015
  • Can an Insurance Company Become a Lovemark? An empirical study of the potential of an insurance brand. In: Zeitschrift für Versicherungswesen, No. 10/2015, pp. 315-318 (with Rosemarie Weller)
  • Crowdfunding = PR 2.0. How non-profit organizations stay fit for the future through targeted public relations on crowdfunding. In: PR-Magazin, No. 7/2014, pp. 54–60 (together with Jennifer Kind)
  • Communication: Pretty best enemies. In: Die Bank, No. 7/2014, pp. 62–66
  • The silence of the speakers. On autism in communication. In: Kommunikationmanager, March 2014, pp. 68–72
  • A question of fairness. On the difficult dealings between the media and insurance companies. In: Zeitschrift für Versicherungswesen, No. 7/2014, pp. 179–184
  • Discover the confidence: How the alliance has a positive term for itself. In: Kommunikationmanager, September 2010, pp. 30–35
  • Rejoice: You are getting old! The Alliance's Longer Live Campaign. In: Kommunikationmanager, September 2006, pp. 26–30
  • Retirement provision - the journalistic career of a topic. In: PR Magazin, No. 7/2002, pp. 49–54 (with Tobias Lieber)
  • Eckhard Marten / Tobias Liebert: Retirement provision - the journalistic career of a topic. In: PR Magazin, No. 7/2002, pp. 49–54
  • Reviews on this (if known) in: "Süddeutsche Zeitung" (February 27, 1990), "Handelsblatt" (November 17, 1989), "Buch-Report" and on Bavarian television (3rd program) in the program "Bookmarks" from 4. June 1990 Admission to several German and English language information services
  • The image of Germany in American international reporting. A communication science contribution to research on the image of nations. German University Press, Wiesbaden 1989 (dissertation)
  • Siegfried or Wotan in Krauts-Country: What American journalists think of the “Germans” and “Germany”. In: Publizistik, 34. Jg./1989, No. 1-2, pp. 78–95
  • Appreciated, feared, praised. In: Frankfurter Hefte / Neue Gesellschaft, 35th Jg./1988, No. 9, pp. 867–870
  • Krauts, Nazis or Boris Becker? Notes on the American image of Germany. In: liberal, 30. Jg./1988, No. 1, pp. 15-20
  • Krauts, Nazis or Boris Becker? Notes on the American image of Germany In: liberal, 30. Jg./1988, No. 1, pp. 15-20
  • More like Wotan than Siegfried. In: Journalist, 38th Jg./1988, No. 7, pp. 78-80
  • On the historical development of the American image of Germany. IN: Politics and Culture, 15. Jg./1988, No. 2, pp. 55–64
  • Rather Wotan than Siegfried In: Journalist, 38. Jg./1988, No. 7, pp. 78–80
  • On the historical development of the American image of Germany In: Politik und Kultur, 15. Jg./1988, No. 2, pp. 55–64
  • GI Joe or Steppenwolf? In: Internationale Schulbuchforschung, Jg./1988, No. 2, pp. 117–126
  • Siegfried or Wotan in Krauts-Country? In: Communications, Jg./1988, No. 2, pp. 35-60
  • American foreign correspondents in Germany. In: Publizistik, 32. Jg./1987, No. 1, pp. 23–33
  • The American foreign correspondents in the Federal Republic of Germany. On the job profile, self-image and image of Germany of a group of journalists - diploma thesis, Ludwig Maximilians University Munich 1986
  • Bonn embassies. In: Journalist, 37. Jg./1986, No. 5, pp. 8-12

Web links

Individual evidence

  1. Insurance magazine
  2. German PR Prize
  3. Golden World Award of the IPRA (International Public Relations Association)