German Award for Business Communication
| Association for the Promotion of Business Communication eV | |
|---|---|
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| purpose | Promotion of the science of business communication |
| Chair: | Louise Knorre-Witt |
| Establishment date: | 2000 |
| Number of members: | 30th |
| Seat : | Berlin |
| Website: | www.wk-verein.de |
The German Prize for Business Communication (DPWK) is a prize awarded to companies with excellent business communication. The winners are selected by an independent and demanding jury: the students of the Berlin University of Applied Sciences . In return, the 20 or so students in the Business Communication course who work on this one-year project receive specialist support from professors and industry experts. The jury is science-based, lobby-free and pays attention to transparency in its evaluation. The legal and financial sponsor of the project is the non-profit association for the promotion of business communication He is also a knowledge transfer between the changing project teams and organizes the project kick-off.
University President Klaus Semlinger: "The German Prize for Business Communication (DPWK) has a long tradition, but the" Golden Spark "shines brighter from time to time and thus not only moves the award winners, but also the high level of competence and practical relevance of the HTW- Students into the light. "
history
The prize has been awarded annually in Berlin since 2001 and is accompanied by the Business Communication Day . In the morning there is traditionally a conference on the subject of business communication. The actual award ceremony is held as part of an evening gala, which has now grown into a major event. For the 10th anniversary in 2010, the corporate design of the award was revised. The 2010 motto and the redesign allude to the new trophy name “The Golden Spark”.
Association for the Promotion of Business Communication eV
The Association for the Promotion of Business Communication eV is the legal representative of the students of the University of Technology and Economics (HTW) Berlin. It pursues charitable goals such as promoting business communication and students as well as the exchange between science and business.
Conditions of participation
Entitled to participate are companies and organizations of private and public law based in German-speaking countries (Germany, Austria, Switzerland) and the agencies involved in the communication measure. This includes subsidiaries of international companies and organizations based in German-speaking countries. Agencies are awarded together with their client. All communication measures from the business-to-business and business-to-consumer area that are implemented in German-speaking countries are included in the selection.
Awards ceremonies
2019 | 2018 | 2017 | 2016 | 2014 | 2013 | 2012 | 2011 | 2010 | 2009 | 2008 | 2007 | 2006 | 2005 | 2004 | 2003 | 2002 | 2001 |
DPWK 2001
Patron : Hans Olaf Henkel
Venue : Ludwig Erhard Haus , Berlin
Guests : 150
| winner |
|---|
| Daimler AG |
| Rodenstock GmbH |
| Techem GmbH |
DPWK 2002
Patrons : Werner Müller , Klaus Wowereit
Venue : State Council Building , Berlin
Guests : 300
| winner |
|---|
| Hewlett-Packard GmbH |
| Siemens AG |
| mobilcom-debitel GmbH |
DPWK 2003
Patrons : Wolfgang Clement and Klaus Wowereit
Venue : Kino International , Berlin
Guests : 500
| winner |
|---|
| Drägerwerk AG |
DPWK 2004
Patron : Klaus Wowereit
Venue : Theater des Westens , Berlin
Guests : 800
Special : Introduction of the seven new categories plus a special price
| winner |
|---|
| Hochtief AG |
| Aral AG |
| Schneidersöhne group of companies |
| MoMa Berlin (special price) |
DPWK 2005
Motto : "Excellent"
Patrons : Klaus Wowereit , Gabriele Fischer , Gertrud Fischer.
Venue : Theater am Potsdamer Platz , Berlin
Guests : 1000
Special : Introduction of the first motto, which was communicated consistently in all DPWK media
| winner |
|---|
| Handelsblatt GmbH publishing group |
| Pernod Ricard Deutschland GmbH - Ramazzotti |
| ThyssenKrupp AG |
| SOS Children's Villages Worldwide (special price) |
DPWK 2006
Motto : "Energy factor WK - communication implemented"
Patron : Klaus Wowereit
Venue : E-Werk , Berlin
Guests : 800
| winner |
|---|
| Adidas AG |
| comdirect bank AG |
| German BP AG |
| UNICEF (special price) |
DPWK 2007
Motto : "Drive. Head Start. Growth"
Patrons : Michael Glos , Klaus Wowereit
Venue : Radialsystem V , Berlin
Guests : 800
| winner |
|---|
| Philips GmbH |
| E-Plus Mobilfunk GmbH & Co. KG |
| Wall AG |
| German Sports Aid Foundation (special award) |
DPWK 2008
Motto : "The punctuators"
Patrons : Klaus Wowereit , Volker Nickel , Heribert Meffert , Manfred Bruhn
Venue : Admiralspalast , Berlin
Guests : 1000
| winner |
|---|
| Sparkassen Finanzportal GmbH (for used cars.de) |
| Henkel AG & Co. KG |
| TNT Express GmbH |
| New School Hamburg (special price) |
DPWK 2009
Motto : "Adventure Message"
Patrons : Klaus Wowereit , Manfred Bruhn , Karl-Theodor zu Guttenberg
Venue : Friedrichstadtpalast , Berlin
Guests : 1000
| winner |
|---|
| Fressnapf Tiernahrungs GmbH |
| ING-DiBa AG |
| German BP AG |
| Cognis GmbH |
| Hubert Burda Foundation (special award) |
DPWK 2010
Motto : "The Golden Spark"
Patrons : Rainer Brüderle , Klaus Wowereit , Manfred Bruhn
Venue : Postbahnhof am Ostbahnhof , Berlin
Guests : 900
| category | winner |
|---|---|
| Corporate responsibility | ABB AG |
| Event Marketing | Otto Bock HealthCare GmbH |
| Internal communication | Wüstenrot and Württembergische AG |
| Brand policy | Federal Association of Volks- und Raiffeisenbanken eV |
| Public relation | Deutsche Post DHL |
| Commercial communication | German Savings Banks and Giro Association |
| Special prize "SciencExpress - Expedition Future" | Max Planck Society |
DPWK 2011
Motto : "Marketing Reality - mobile, online, extended"
Patrons : Klaus Wowereit , Rainer Brüderle , Hans Wall , Claudia Mast
Venue : Tipi at the Chancellery , Berlin
Guests : 500
| category | winner |
|---|---|
| Corporate Publishing Design | Metro Group |
| Corporate responsibility | REWE Group |
| Event Marketing | Porsche AG |
| Internal communication | ING-DiBa AG |
| Brand policy | Stadtwerke Uelzen |
| public relations | German postal service |
| City and regional marketing | South Lower Saxony Foundation |
| Special award "Commitment to
the subject of organ donation " |
Young Heroes Association |
DPWK 2012
Motto : "Trust management - communication, employees, innovation"
Patrons : Klaus Wowereit , Philipp Rösler
Venue : Tipi at the Chancellery , Berlin
Guests : 500
| category | winner | Agency |
|---|---|---|
| Corporate Publishing Design | Berlin city cleaning companies | Peperoni advertising and PR agency GmbH |
| Corporate social responsibility | Deutsche Telekom AG | yoocoon GmbH |
| Event and trade fair marketing | Still GmbH | melting elements GmbH |
| Innovative communication | Frankfurt-Hahn Airport GmbH | Straub & Linardatos GmbH |
| Internal communication | Otto (GmbH & Co KG) | Institute for Brand and Corporate Philosophy GmbH
Kolle Rebbe GmbH |
| Brand policy | Ricola AG | webguerillas GmbH
Seed audio-visual communication |
| Online and mobile communication | Otto (GmbH & Co KG) | Companions GmbH |
| public relations | Brother International GmbH | Dokulife consulting & research |
| Advertising communication | C&A Mode GmbH & Co. KG | MelchesVonderstein Advertising Agency GmbH |
| Special Price | Youth against AIDS eV | deepblue networks AG |
DPWK 2013
Motto : “Alive. Demanding. Independently"
Patrons : Klaus Wowereit , Sigmar Gabriel
Venue : Tipi at the Chancellery , Berlin
Guests : 500
| category | winner | Agency |
|---|---|---|
| Corporate social responsibility | Swisscom AG | Saatchi & Saatchi |
| Event and trade fair communication | Kuka Roboter GmbH | weiskind advertising agency GmbH |
| Innovative communication | Mammut Sports Group | erdmannspeisker GmbH |
| Internal communication | Audi AG | Beecken's Agency GmbH |
| Brand policy | Adidas AG | Carat Germany GmbH |
| Online and mobile communication | Still GmbH | melting elements GmbH |
| public relations | libri.de / ebook.de Internet GmbH | ad Publica Public Relations GmbH |
| Advertising communication | HDplus GmbH | Hello AG
Corporate communication GmbH & Co. KG |
| Special prize "10,000 km from Berlin
to India by bike for the Construction of dry toilets " |
Guts for change |
DPWK 2014
Motto : "Communication to the Point - The Art of Reduction"
Patron : Klaus Wowereit
| category | winner | Agency | campaign |
|---|---|---|---|
| Corporate publishing | Municipal Works Magdeburg GmbH & Co. KG | Dear - Annual Report 2012 | |
| Digital communication | Deutsche Bahn AG | Scholz & Volkmer GmbH | Hertha heroes |
| Internal communication | ING-DiBa AG | Project LEO - relocation of a large bank | |
| Live communication | T-Systems International GmbH | Zweimaleins GmbH | T-Systems booth 2013 |
| Brand strategy | Commerzbank AG | thjnk AG | The next step |
| public relations | Akzo Nobel GmbH | komm.passion GmbH | The fascination of paint |
| Advertising communication | Axel Springer SE / The world | Further development of the new thinker campaign | |
| Special Price
"against the throwaway society" |
Zero waste jam |
DPWK 2016
Patrons : Michael Müller , Sigmar Gabriel
Venue : Kino International , Berlin
Guests : 500
| category | winner | Agency |
|---|---|---|
| Corporate publishing | DENTSPLY IH GmbH | xmedias advertising agency |
| Digital communication | MCM Klosterfrau Vertriebsgesellschaft mbH | DNMC GmbH |
| Integrated communication | ING-DiBa AG | |
| Innovative communication | Berlin transport company | Greener and German |
| Employee communication | Still GmbH | |
| Responsible communication | Berlin city cleaning | Peporoni advertising and PR agency |
| Special award "Start-Up Communication" | poqit.berlin UG |
DPWK 2017
Patrons : Michael Müller , Brigitte Zypries
Venue : Columbiahalle , Berlin
Guests : 500
| category | winner |
|---|---|
| Corporate publishing | Deutsche Telekom AG |
| Event and trade fair communication | BMW Group |
| Internal communication | TUI AG |
| Brand communication | Vorwerk & Co. KG |
| Social media campaign | Hamburg Airport |
| Advertising communication | RaboDirect |
| Special award "Start-Up Communication" | PrintPeter GmbH |
DPWK 2018
Patrons : Michael Müller , Peter Altmaier
Venue : Kosmos , Berlin
Guests : 500
| category | winner |
|---|---|
| Corporate publishing | Tata Consultancy Group |
| Event and trade fair communication | BVG |
| Internal communication | Chamber of Commerce in Kiel |
| Brand communication | ADAC |
| public relations | Federal Association of German People's and Raiffeisen Banks |
| Social media campaign | Samsung Electronics GmbH |
| Special "Employer Communication" award | Siemens AG |
DPWK 2019
Patron : Michael Müller
Venue : Radialsystem , Berlin
Guests : 500
| category | winner | Agency | campaign |
|---|---|---|---|
| Content marketing | UBS Switzerland AG | WIRZ Communications AG | Save cleverly |
| Event and trade fair communication | Mercedes Benz | Group for design | "Ey-Alter" - Exhibition Berlin |
| Internal communication | Evonik Industries AG | #HumanChemistry | |
| Brand and advertising communication | Malteser Germany gGmbH | Strachwitz & Gerhard optimized advertising GmbH | Dementia campaign |
| Social media | BVG | GUD.Berlin | Favorite of the week |
| Corporate communication | OSRAM Licht AG | Lautenbach Sass | #TheNewOsram |
| Special award "AI in communication" | ZARA - civil courage and anti-racism work | Tunnel 23 | #CalmDownInternet |