The MoMA in Berlin

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The MoMA in Berlin was a blockbuster exhibition that took place from February 20 to September 19, 2004 in the Neue Nationalgalerie in Berlin . 212 works from the New York Museum of Modern Art (MoMA for short), which was being rebuilt in the meantime, were shown. Among them were top-class paintings and sculptures by artists such as Max Beckmann , Constantin Brâncuși , Paul Cézanne , Marcel Duchamp , Roy Lichtenstein , Henri Matisse , Pablo Picasso andJackson Pollock . With them, among other things, modern art was represented in the exhibition, starting with Impressionism up to the present day. The MoMa in Berlin recorded a total of around 1.2 million visitors, making it one of the most successful exhibitions in Germany. The great interest was also due to the marketing strategy of the organizers and led to long queues, which themselves became the focus of reporting, and extended opening hours.

preparation and execution

The exhibition Das MoMa in Berlin was conceived by John Elderfield , who worked at the Museum of Modern Art and selected the works of art on display . In addition, employees of the New York Museum also wrote the articles in the exhibition catalog. Before the exhibition was presented in Berlin, it stopped in Houston , where it was presented at the Museum of Fine Arts, Houston from September 21, 2003 to January 4, 2004 under the title The Heroic Century: The Museum of Modern Art Masterpieces, 200 Paintings and Sculptures .

insurance

Because of the immeasurable value of the exhibits, they could not be insured by the Neue Nationalgalerie or its sponsor, the Prussian Cultural Heritage Foundation . The Federal Republic of Germany has therefore assumed liability .

In order to keep the risk of losing the works of art during the transfer as low as possible, the works of art were distributed over several transports by plane.

marketing

The exhibition is also referred to as an example of new approaches in cultural marketing : A brand campaign, as it has been common in the consumer goods sector up to now, attracted a lot of public attention. The long lines of queuing visitors quickly became a central topic of the reporting. During the exhibition, over 2,400 national and 500 international press articles reported on the exhibition and campaign. Since then people have been talking about the so-called "MoMA effect" in the media. The MetaDesign agency designed the corporate design for the exhibition and developed the campaign together with the Association of Friends of the National Gallery .

Audience interest

The exhibition Das MoMa in Berlin attracted a total of around 1.2 million visitors, which means an average of 6500 visitors per day. The highest number of visitors on one day was recorded on August 28, 2004 with 11,800. On June 4th, 2004 the number of 500,000 visitors was exceeded, on July 7th the number of 700,000 expected in advance was reached. During the course of the exhibition, the organizers sold 177,000 VIP tickets, and there were also 8,500 group events. Of the visitors, 30 percent came from Berlin itself, while 70 percent were foreign guests. The three countries and regions from which most of the foreign visitors came were Italy , France and Scandinavia . Berlin benefited significantly from the exhibition, as 40 percent of the non-residents in the summer and even 70 percent in September stated that they had only traveled to Berlin because of them.

The great public interest led to long waiting times and extended opening times. The queue with visitors waiting to be admitted turned into a kind of happening that was also received by the media and attracted new visitors.

Visitors had to put up with the shortest waiting time on Easter Sunday, when 9,000 people waited an average of 45 minutes for entry into the New National Gallery. The longest was on August 28, 2004 when visitors sometimes had to wait twelve hours. The average length of stay in the exhibition was then two to three hours.

reporting

The MoMa in Berlin was accompanied by a great deal of media coverage. In total, over 3600 newspaper articles dealt with the exhibition. 2400 came from the national, 700 from the Berlin and 500 from the international press.

List of exhibited artists and exhibits

(in alphabetical order, with country information and years of age; exhibits in chronological order)

Carl Andre (USA; * 1935)

  • 144 Lead Square (1969) (also: 144 lead plates )

Hans (Jean) Arp (France; 1886–1966)

  • Enaks Tears (Terrestrial Forms ) (1917) (also: Enak's Tears (Terrestrial Forms); Larme d'Enak (Formes terrestres) )

Richard Artschwager (USA; 1923–2013)

  • Untitled (1994)

Giacomo Balla (Italy; 1871–1958)

  • Progressive Lines + Dynamic Sequences (1913) (also: Swifts: Paths of Movement + Dynamic Sequences; Volo rondini grondaia cielo )

Balthus (= Baltusz Klossowski de Rola) (France; 1908–2001)

  • Die Straße (1933) (also: The Street; 'La rue )

Max Beckmann (Germany; 1884–1950)

  • Self-portrait on a yellow background with a cigarette (1923) (also: Self-Portrait with a Cigarette )
  • Departure (1932/1933) (also: Departure )

Umberto Boccioni (Italy; 1882–1916)

  • Unique forms of continuity in space (1913) (also: Unique Forms of Continuity in Space; Forme uniche della continuità nello spazio )
  • Dynamism of a Soccer Player (1913) (also: Dynamism of a Soccer Player; Dinamismo di un footballer )

Pierre Bonnard (France; 1867-1947)

  • Nude in the bathroom (1932) (also: Nude in Bathroom; Le Cabinet de Toilette )

Louise Bourgeois (USA; 1911-2010)

  • Sleeping Figure II (1959) (also: Sleeping Figure, II )

Constantin Brâncuși (Romania / France; 1876–1957)

  • Mademoiselle Pogany. Version I (1913; based on a marble sculpture from 1912) (also: Mlle.Pogany.Version I )
  • Vogel im Raum (1928) (also: Bird in Space )
  • The infinite column I (1918) (also: Endless Column.Version I; La Colonne sans fin )

Georges Braque (France; 1882–1963)

  • Landscape near La Ciotat (1907) (also: Landscape at La Ciotat; La Ciotat )
  • Road near L'Estaque (1908) (also: Road near L'Estaque; La Route de L'Estaque )
  • Man with Guitar (1911; started in summer 1911, completed in early 1912) (also: Man with Guitar; Homme avec guitare )
  • Still Life with Tenora (1913) (also: Still Life with Tenora; Nature morte avec Tenora )

Alexander Calder (USA; 1898–1976)

  • Gibraltar (1936)
  • Constellation with Red Object (1943) (also: Constellation with Red Object )

Carlo Carrà (Italy; 1881–1966)

  • Funeral of the Anarchist Galli (1911) (also: Funeral of the Anarchist Galli; I funerali dell'anarchico Galli )

Paul Cézanne (France; 1839–1906)

  • The Bather (around 1885) (also: The Bather; Le Grand Baigneur )
  • Pines and Rocks (Fontainebleau?) (1896–1899) (also: Pines and Rocks (Fontainebleau?); Pins et rochers (Fontainebleau?) )
  • The black castle (1904–1906) (also: Le Château Noir )

Marc Chagall (France; 1887–1985)

  • Ich und das Dorf (1911) (also: I and the Village; Moi et le village )
  • About Vitebsk (1915–1920) (also: Over Vitebsk; Au dessus de Vitebsk )

Joseph Cornell (USA; 1903-1972)

  • Central Park Carousel, in memoriam (1950) (also: Central Park Carrousel, in Memoriam )
  • Untitled (Dieppe) (around 1958) (also: Untitled (Dieppe) )

Salvador Dalí (Spain; 1904–1989)

  • The enlightened pleasures (1929) (also: Illumined Pleasures; Les plaisirs illuminés )
  • The Persistence of Memory (1931) (also: The Persistence of Memory; Persistance de la mémoire )

Stuart Davis (USA; 1894-1964)

  • Odol (1924)

Giorgio de Chirico (Italy; 1888–1978)

  • Das Liebeslied (1914) (also: The Song of Love, Le chant d'amour )
  • The riddle of a day (1914) (also: The Enigma of a Day; L'énigme d'une journée )
  • Gare Montparnasse (Melancholy of Departure) (1914) (also: Gare Montparnasse (The Melancholy of Departure); La mélancholie du départ )
  • The evil spirit of a king (1914/1915) (also: The Evil Genius of a King; Le mauvais génie d'un roi )

Willem de Kooning (USA; 1904–1997)

  • Painting (1948) (also: Painting )
  • Frau I (1950–1952) (also: Woman, I )

Robert Delaunay (France; 1885–1941)

  • Simultaneous Contrasts: Sun and Moon (1913, dated 1912 on the picture )

Walter De Maria (USA; 1935-2013)

  • Käfig II (1965) (also: Cage II )

André Derain (France; 1880–1954)

  • Bridge over the Riou (1906) (also: Bridge Over the Riou; Paysage à l'Estaque )

Jim Dine (USA; * 1935)

  • Five Feet of Colorful Tools (1962) (also: Five Feet of Colorful Tools )

Otto Dix (Germany; 1891–1969)

  • Dr. Mayer-Hermann (1926)

Marcel Duchamp (France; 1887–1968)

  • The transition from the virgin to the bride (1912) (also: The Passage from Virgin to Bride; Le passage de la vierge à la mariée )
  • Fahrrad-Rad (1951, third replica after the original lost in 1913) (also: Bicycle Wheel; Roue de Bicyclette )
  • Fadensystem (1914) (also: Network of Stoppages; Réseaux des stoppages )

James Ensor (Belgium; 1860-1949)

  • Masks facing death (1888) (also: Masks Confronting Death; Masques devant la mort )

Max Ernst (Germany / USA / France; 1891–1976)

  • Two children are threatened by a nightingale (1924) (also: Two Children Are Threatened by a Nightingale; Deux enfants sont menacés par un rossignol )

Dan Flavin (USA; 1933–1996)

  • Untitled (To the "innovator" of Wheeling Peachblow) (1968) (also: Untitled (To the "innovator" of Wheeling Peachblow) )

Helen Frankenthaler (USA; 1928–2011)

  • Jakobsleiter (1957) (also: Jacob's Ladder )

Paul Gauguin (France; 1848–1903)

Alberto Giacometti (Switzerland; 1901–1966)

  • Woman with a cut throat (1932) (also: Woman with Her Throat Cut; Femme égorgée )
  • Hands Holding the Void (Invisible Object ) (1934) (also: Hands Holding the Void (Invisible Object); Mains tenant le vide (L'Object invisible) )

Adolph Gottlieb (USA; 1903–1974)

  • Explosion I (1957) (also: Blast, I )

Arshile Gorky (= Vosdanig Manoog Adoian) (USA; 1904–1948)

  • Agony (1947) (also: agony )

Juan Gris (Spain; 1887–1927)

  • Guitar and Flowers (1912) (also: Guitar and Flowers; Nature morte aux fleurs )

George Grosz (Germany / USA; 1893–1959)

  • Portrait of Max Herrmann-Neisse (1927) (also: The Poet Max Herrmann-Neisse )

Philip Guston (USA; 1913-1980)

  • Stadtgrenzen (1969) (also: City Limits )
  • Kopf (1977) (also: Head )
  • Kiste und Schatten (1978) (also: Box and Shadow )
  • Grab (1978) (also: Tomb )
  • Mond (1979) (also: Moon )

Eva Hesse (Germany; 1936–1970)

  • Volume II (1969) (also: Vinculum, II )

Hans Hofmann (Germany / USA; 1880–1966)

  • Memoria in Aeternum (1962)

Edward Hopper (USA; 1882-1967)

  • Das Haus am Bahndamm (1925) (also: House by the Railroad )
  • Gasoline (1940) (also: gas )
  • Kino in New York (1939) (also: New York Movie )

Jasper Johns (USA; * 1930)

  • Green Target (1955) (also: Green Target )
  • White Numbers (1957) (also: White Numbers )
  • Map (1961) (also: Map )

Donald Judd (USA; 1928–1994)

  • Untitled (1968) (also: Untitled )

Wassily Kandinsky (Russia / Germany / France; 1866–1944)

  • Mural for Edwin R. Campbell No. 1 (1914) (also: Panel for Edwin R. Campbell No. 1 )
  • Mural for Edwin R. Campbell No. 2 (1914) (also: Panel for Edwin R. Campbell No. 2 )
  • Mural for Edwin R. Campbell No. 3 (1914) (also: Panel for Edwin R. Campbell No. 3 )
  • Mural for Edwin R. Campbell No. 4 (1914) (also: Panel for Edwin R. Campbell No. 4 )

Ellsworth Kelly (USA; * 1923)

  • EK 46 - Colors for a Large Wall (1951) (also: EK 46 - Colors for a Large Wall )

Paul Klee (Switzerland; 1879–1940)

  • Actor's Mask (1924) (also: Actor's Mask )
  • Um den Fisch (1926) (also: Around the Fish )
  • Cat and Bird (1928) (also: Cat and Bird )
  • Castle Garden (1931) (also: Castle Garden )

Franz Kline (USA; 1910–1962)

  • Chief (1950) (also: chief )

Gustav Klimt (Austria; 1862-1918)

  • Hope (1907/1908) (also: Hope, II )

Gaston Lachaise (USA; 1882-1935)

  • Schwebende Figur (1927) (also: Floating Figure )

Fernand Léger (France; 1881–1955)

  • The Propeller (1918) (also: Propellers; Les Hélices )
  • Drei Frauen (Le Grand déjeuner) (1921) (also: Three Women (Le Grand déjeuner); Trois femmes (Le Grand déjeuner) )

Sol LeWitt (USA; 1928-2007)

  • Series Project I (ABCD) (1966) (also: Serial Project, I (ABCD) )

Roy Lichtenstein (USA; 1923–1997)

  • Girl with Ball (1961) (also: Girl with Ball )
  • Drowning Girl (1963) (also: Drowning Girl )

Jacques Lipchitz (France; 1891–1973)

  • Man with Guitar (1915) (also: Man with Guitar; Homme à la guitare )

René Magritte (Belgium; 1898–1967)

  • The threatened murderer (1926) (also: The Menaced Assassin; L'Assassin menacé )
  • The false mirror (1928) (also: The False Mirror; Le Faux Miroir )

Aristide Maillol (France; 1861–1944)

  • The Mediterranean (1902–1905) (also: The Mediterranean; La Méditerranée )

Kazimir Malevich (Russia; 1879–1935)

  • Suprematist Composition: Airplane Flying (1915, dated 1914) (also: Suprematist Composition: Airplane Flying )
  • Suprematist Composition: White on White (1918) (also: Suprematist Composition: White on White )
  • Woman with Water Pails: Dynamic Arrangement (1912/1913, dated 1912) (also: Woman with Water Pails: Dynamic Arrangement )

Agnes Martin (USA; 1912-2004)

  • Roter Vogel (1964) (also: Red Bird )

André Masson (France; 1896–1987)

  • Battle of Fishes (1926) (also: Battle of Fishes; Combat des poissons )

Henri Matisse (France; 1869–1954)

  • Landscape near Collioure (1905) (also: Landscape at Collioure; Paysage à Collioure )
  • Japanese woman on the shore (1905) (also: Woman Beside the Water; La Japonaise au bord de l'eau )
  • Der Tanz I (1909) (also: Dance (First Version); La danse (I) (La danse esquisse de panneau décoratif) )
  • Still Life with Aubergines (1911) (also: Still Life with Aubergines; Nature morte aux aubergines )
  • Moroccan Garden (1912) (also: Moroccan Garden; Les pervenches / Jardin marocain )
  • Blick auf Notre-Dame (1914) (also: View of Notre-Dame; Une vue de Notre-Dame )
  • Goldfische und Palette (1914) (also: Goldfish and Palette; Poissons rouges et palette )
  • The Moroccans (1915/1916) (also: The Moroccans; Les Marocains )
  • Odalisque with a tambourine (1926) (also: Odalisque with a Tambourine; Odalisque au tambourin )
  • Woman with a veil (1927) (also: Woman with a Veil; La Femme à la voilette )
  • Jeannette I (Jeanne Vaderin, 1st stage) (1910)
  • Jeannette II (Jeanne Vaderin, 2nd stage) (1910)
  • Jeannette III (Jeanne Vaderin, 3rd stage) (1911)
  • Jeannette IV (Jeanne Vaderin, 4th stage) (1913)
  • Jeannette V (Jeanne Vaderin, 5th stage) (1916)

Matta (Roberto Sebastian Antonio Matta Echaurren) (Chile / France; 1911–2002)

  • Der Taumel des Eros / Schwindliger Eros (1944) (also: The Vertigo of Eros; Le Vertige d'Eros )

Joan Miró (Spain; 1893–1983)

  • The Hunter (Catalan Landscape) (1923/1924) (also: The Hunter (Catalan Landscape); Paysage Catalan )
  • Figure, throwing a stone at a bird (1926) (also: Person Throwing a Stone at a Bird; Personnage lançant une pierre à un oiseau )
  • Swallow / love (1933/1934) (also: Hirondelle / Amour; Painting ("hirondelle amour") )

Amedeo Modigliani (Italy; 1884–1920)

  • Kopf (1915?) (Also: Head; Tête )
  • Reclining nude (around 1919) (also: Reclining Nude; Le Grand Nu )

László Moholy-Nagy (Hungary / Germany / USA; 1895-1946)

  • Q 1 Suprematistic (1923) (also: Q 1 Suprematistic )

Piet Mondrian (Netherlands; 1872–1944)

  • Colored areas in oval (1913/14) (also: Composition in Oval with Color Planes )
  • Composition with Color Planes V (1917) (also: Composition No.5 with Color Planes V )
  • Painting I (1926) (also: Tableau I - Lozenge with Four Lines and Gray )
  • Composition in Black, White, and Red (1936) (also: Composition in Black, White, and Red )

Claude Monet (France; 1840-1926)

  • Water lilies (around 1920) (also: Water Lilies; Nymphéas )

Robert Morris (USA; 1931-2018)

  • Untitled (1969) (also: Untitled )

Robert Motherwell (USA; 1915–1991)

  • Elegy to the Spanish Republic, No. 54 (1957–1961) (also: Elegy to the Spanish Republic, 54 )

Edvard Munch (Norway; 1863-1944)

  • Der Sturm (1893) (also: The Storm; Storm )

Elie Nadelman (US; 1882-1946)

  • Man in the open air (around 1915) (also: Man in the Open Air )

Bruce Nauman (USA; * 1941)

  • White Anger, Red Danger, Yellow Peril, Black Death (1984) (also: White Anger, Red Danger, Yellow Peril, Black Death )

Barnett Newman (USA; 1905-1970)

  • Onement, III (1949)
  • Abraham (1949)
  • The Wild (1950)
  • Broken Obelisk (1963–1969) (also: Broken Obelisk )

Kenneth Noland (USA; 1924-2010)

  • Turnsole (1961)

Claes Oldenburg (USA; * 1929)

  • Boden-Torte ( Giant Piece of Cake) (1962) (also: Floor Cake (Giant Piece of Cake) )

Georgia O'Keeffe (US; 1887–1986)

  • Fenster, Lake George (1929) (also: Lake George Window )

Meret Oppenheim (Switzerland; 1913–1985)

  • Object (breakfast in fur) (1936) (also: Object (Le Déjeuner en fourrure) )

Alejandro Otero (Venezuela; 1921–1990)

  • Color rhythm I (1955) (also: Colorrhythm, I; Coloritmo I )

Francis Picabia (France; 1879–1953)

  • In memory I see her again, my dear Udnie (1914) (also: I See Again in Memory My Dear Udnie; Je revois en souvenir ma chère Udnie )

Pablo Picasso (Spain; 1881–1973)

  • Boy leading a horse (1905/1906) (also: Boy Leading a Horse; Le Meneur de cheval )
  • Two female nudes (1906) (also: Two Nudes; Deux femmes )
  • Bathers (1908/1909) (also: Bather; Baigneuse )
  • Girl with a Mandolin (Fanny Tellier) (1910) (also: Girl with a Mandolin (Fanny Tellier); Jeune fille à la mandoline (Fanny Tellier) )
  • Card player (1913/1914) (also: Card Player; L'Homme aux cartes )
  • Harlequin (1915) (also: Harlequin; Arlequin )
  • Drei Musikanten (1921) (also: Three Musicians; Trois Musiciens )
  • Das Atelier (1927/1928, dated 1928) (also: The Studio; L'atelier )
  • Girl Before a Mirror (1932) (also: Girl Before a Mirror; Jeune fille devant un miroir )
  • Landscape (1908) (also: Landscape; La Rue des Bois )
  • Ma Jolie (1911/1912)
  • Guitar (1913) (also: Guitar; La guitare )
  • The goat (1950) (also: She-Goat; La Chèvre )

Jackson Pollock (USA; 1912-1956)

  • Gothic (1944) (also: Gothic )
  • Five Fathoms Deep (1947) (also: Full Fathom Five )
  • Number 1, 1948 (1948) (also: Number 1, 1948 )
  • Echo (Number 25, 1951) (1951) (also: Echo (Number 25, 1951) )

Lyubow Sergejewna Popowa (Russia; 1889-1924)

  • Painterly Architectonic (1917) (also: Painterly Architectonic )

Iwan Puni (= Jean Pougny ) (Russia / France; 1892–1956)

  • Suprematist picture sculpture (also: Suprematist Relief-Sculpture, reconstruction of the original from 1915 from the 1920s )

Robert Rauschenberg (USA; 1925-2008)

  • Untitled (Citizen of Asheville) (around 1952) (also: Untitled (Asheville Citizen) )
  • First Landing Jump (1961) (also: First Landing Jump )

Man Ray (= Emmanuel Rudnitsky) (USA; 1890–1976)

  • Indestructible Object (or Object to be destroyed) (1964, replica of the original from 1923) (also: Indestructible Object (or Object to be destroyed) )
  • The tightrope walker accompanies herself with her shadows (1916) (also: The Rope Dancer Accompanies Herself with Her Shadows )

Ad Reinhardt (USA; 1913-1967)

  • Number 107 (1950) (also: Number 107 )
  • Abstract painting (1963) (also: Abstract Paintin )

Gerhard Richter (Germany; * 1932)

  • October 18, 1977 (1988) (also: October 18, 1977 )
  • Jugendbildnis (1988) (also: Youth Portrait )
  • Arrest 1 (1988) (also: Arrest 1 )
  • Arrest 2 (1988) (also: Arrest 2 )
  • Comparison 1 (1988) (also: Confrontation 1 )
  • Comparison 2 (1988) (also: Confrontation 2 )
  • Comparison 3 (1988) (also: Confrontation 3 )
  • Hanged (1988) (also: Hanged )
  • Cell (1988) (also: Cell )
  • Turntable (1988) (also: Record Player )
  • Shot Down 1 (1988) (also: Man Shot Down 1 )
  • Shot Down 2 (1988) (also: Man Shot Down 2 )
  • Tote (1988) (also: Dead )
  • Funeral (1988) (also: funeral )

Auguste Rodin (France; 1840-1917)

  • Monument to Balzac (1898) (also: Monument to Balzac; Monument à Balzac )
  • John the Baptist as a preacher (1878–1880) (also: St. John the Baptist Preaching; St. Jean le Baptiste prêchant )

Alexandr Rodchenko (Russia; 1891–1956)

  • Non-objective composition: Black on Black (1918) (also: Non-objective Painting: Black on Black )

Mark Rothko (USA; 1903-1970)

  • Number 10 (1950) (also: Number 10 )
  • Horizontal, white over dark colors (1961) (also: Horizontals, White over Darks )

Henri Rousseau (France; 1844-1910)

  • The dream (1910) (also: The Dream; Le rêve )

Ed Ruscha (USA; * 1937)

  • OOF (1962, revised 1963)

Robert Ryman (USA; * 1930)

  • Zwilling (1966) (also: Twin )

Richard Serra (USA; * 1939)

  • One Ton Prop (House of Cards) (1969) (also: One Ton Prop (House of Cards) )

Georges-Pierre Seurat (France; 1859-1891)

  • Entrance to the outer port of Port-en-Bessin (1888) (also: Port-en-Bessin, Entrance to the Harbor; Entrée de l'avant-port, Port-en-Bessin )
  • The Channel at Gravelines, evening (1890) (also: The Channel at Gravelines, Evening; Le chenal de Gravelines, un soir )

David Smith (USA; 1906-1965)

  • Australia (1951) (also: Australia )
  • Cubi X (1963)

Tony Smith (USA; 1912-1980)

  • Freifahrt (1962) (also: Free Ride )

Frank Stella (USA; * 1936)

  • The connection between reason and depravity II (1959) (also: The Marriage of Reason and Squalor, II )

Clyfford Still (US; 1904–1980)

  • Painting 1944-N (1944) (also: Painting 1944-N )

Yves Tanguy (USA; 1900–1955)

  • Mom, dad is hurt! (1927) (also: Mama, Papa Is Wounded !; Maman, Papa est blessé! )

Bradley Walker Tomlin (US; 1899-1953)

  • Number 20 (1949) (also: Number 20 )

Cy Twombly (US; 1928-2011)

  • The Italians (1961) (also: The Italians )

Richard Tuttle (USA; * 1941)

  • Stoff oktogonal 2 (1967) (also: Cloth octagonal, 2 )

Theo van Doesburg (= Christian Emil Marie Küpper) (Netherlands; 1883–1931)

  • Rhythm of a Russian Dance (1918) (also: Rhythm of a Russian Dance )

Vincent van Gogh (Netherlands; 1853–1890)

  • Starry Night (1889) (also: The Starry Night; Nuit étoilée )
  • Olive trees (1889) (also: The Olive Trees; Les Oliviers )

Andy Warhol (USA; 1928–1987)

  • Before and After (1961) (also: Before and After )
  • Green S&H brands (1962) (also: S&H Green Stamps )

Tom Wesselmann (USA; 1931-2004)

  • Still Life No. 30 (1963) (also: Still Life # 30 )

literature

  • John Elderfield (Ed.): The MoMA in Berlin. Masterpieces from the Museum of Modern Art, New York . Hatje Cantz, Ostfildern-Ruit 2004. ISBN 3-7757-1389-1 .
  • Katharina von Chlebowski (ed.), André Odier (ed.): Memories - The MoMa in Berlin . Hatje Cantz, Ostfildern-Ruit 2005. ISBN 3-7757-1639-4 .
  • Birgit Mandel: The MoMa is the star and high culture is becoming popular - new strategies for visitor retention in the cultural sector. In: Steffen Höhne and Ralph Philipp Ziegler (eds.): Kulturbranding II. Concepts and perspectives of branding in the cultural sector. Leipziger Universitätsverlag, Leipzig 2009. ISBN 3-86583-338-1 .

Individual evidence

  1. ↑ Hanno Rauterberg: "Avantgarde of the Spectacle". The TIME No. 8/2004. Retrieved from zeit.de on November 15, 2009.
  2. ↑ Exhibition List mfah.org, Accessed November 15, 2009. ( Memento of the original on 8 July 2009 at the Internet Archive ) Info: The archive link is automatically inserted and not yet tested. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.mfah.org
  3. ↑ a b Katharina von Chlebowski (ed.), André Odier (ed.): Memories - The MoMa in Berlin . Hatje Cantz, Ostfildern-Ruit 2005. Page 142.
  4. ↑ a b c Katharina von Chlebowski (ed.), André Odier (ed.): Memories - The MoMa in Berlin . Hatje Cantz, Ostfildern-Ruit 2005. Page 143.
  5. ↑ Torsten Hampel: Understanding snakes. In: Der Tagesspiegel , August 6, 2004, accessed on September 30, 2013.