MetaDesign

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MetaDesign GmbH

logo
legal form GmbH
founding 1979
Seat Berlin, Germany
management Daniel Leyser, Justin Bilingsley
Number of employees 300 (DE)
sales 18.6 million euros (2016)
Branch consultation
Website www.metadesign.com

The MetaDesign GmbH , based in Berlin is a brand consultancy with international operations in the areas of brand strategy , brand design , brand management and brand innovation specialize. In addition to the headquarters in Berlin, the consultancy is represented at six other locations. MetaDesign GmbH is part of the Publicis Groupe , a multinational advertising service provider and media group based in Paris , France .

history

The Meta Design GmbH was founded in 1979 by Gerhard Dorrie, Florian Fischer, Dieter salvation and Erik Spiekermann founded in Berlin. In 1990 Erik Spiekermann, Uli Mayer-Johanssen and Hans Christian Krüger founded MetaDesign plus GmbH , from which MetaDesign AG emerged. MetaDesign has been a GmbH since 2017. In the summer of 2000, Spiekermann left the agency due to differences in content. In 2001 MetaDesign AG was taken over by the digital agency Lost Boys International (LBi) and has been part of the Publicis Groupe since 2013. MetaDesign GmbH has had its headquarters in the so-called MetaHaus in Berlin-Charlottenburg since 2001 .

In the early 1990s, MetaDesign AG developed the corporate design and the information and control system for the Berlin transport company . The projects managed by MetaDesign AG include the corporate design of the federal government (introduced from 1998–2001 by the advertising agency Odeon Zwo ), the Berlin Film Festival , the logo of the city of Berlin and the campaigns for the exhibitions Das MoMA in Berlin (2004) , The most beautiful French come from New York (2007) and Babylon. Myth and Truth (2008). MetaDesign AG is the lead agency for brand management for Volkswagen (since 1993), Deutsche Post AG (since 2006), DHL (since 2006), Siemens (since 2003) and Deutsche Telekom (since 2014).

Locations

The company has offices in Berlin, Düsseldorf, Lausanne, Zurich, Beijing, New York and San Francisco.

Awards

In the course of its existence, MetaDesign GmbH has received a number of awards, including the Red Dot Design Award , iF Design Award , Art Directors Club , European Design Award , D&AD and the Design Prize of the Federal Republic of Germany .

Since 1996 and 1997, respectively, the company has also topped the annual rankings of the specialist journals Horizont and Page (magazine) for the CD / CI agencies with the highest turnover in Germany.

See also

Web links

Individual evidence

  1. [1] . Retrieved March 20, 2017.
  2. ^ Horizon of February 5, 2013 . Retrieved April 17, 2015.
  3. Spiekerblog - 35 years of MetaDesign . Retrieved April 12, 2015
  4. Imprint MetaDesign. Retrieved March 20, 2017 .
  5. brand eins edition 01/2002: The child of divorce . Retrieved April 14, 2015
  6. Spiegel Special from June 1, 1995 . Retrieved April 12, 2015.
  7. ^ New Business of February 2, 2012 . Retrieved April 16, 2015.
  8. PR report . Retrieved April 16, 2015.
  9. Advertising and Selling March 11, 2014 . Retrieved April 16, 2015.
  10. MetaDesign website. Retrieved March 20, 2017 .
  11. MetaDesign Awards list . Retrieved May 10, 2015.
  12. ^ Horizon of March 15, 2013 . Retrieved May 13, 2015.