European cultural brand award
The European Cultural Brand Award aims to promote professional management in the cultural and creative industries as well as marketing concepts and brand management.
history
The prize was awarded for the first time in 2006 by the agency Causales (today Causales - Society for Cultural Marketing and Cultural Sponsoring). Today he is awarded by the Causales College around the cultural manager Hans-Conrad Walter.
program
The first competition for the most successful cultural brand in Germany started in 2006 with a public online survey with 14,000 participants. Since then, the competition has developed annually, adding new categories and modifying existing ones in order to stimulate the cultural market, to make the enormous cultural potential visible and to honor creativity as well as dynamic cultural projects and extraordinary personalities.
Innovative cultural management is the basis for the awards in each of the eight categories. A cultural-political stance, innovative program, identity-based brand development, aesthetic and efficient brand maintenance are also important elements of the jury evaluation. In addition, trends in cultural tourism , urban culture, cultural education and cooperation with business enterprises are recognized. The European Culture Brand Award is aimed at cultural providers, culture-promoting companies, foundations, municipalities, tourism regions and the media.
Competition categories
The competition categories in which a winner will be recognized in 2020 are as follows:
- European cultural brand
- European trend brand
- European cultural manager
- European investor in culture
- European education program
- European cultural tourism region
- European Prize for Urban Culture
- European price for sustainability in the cultural market
Tender
Public and private cultural providers, business enterprises promoting culture, foundations, media companies, publishers as well as city and tourism companies from Europe are eligible to apply. Applications can be submitted in eight categories by August 31 of the current year. A 40-person jury of experts from business, culture and the media decides on the nominations and award winners within a multi-stage selection process.
jury
A 40-person jury of experts, which decides on the nominees and winners of the cultural brand award, is made up of actors from culture, science, business and leading specialist media. The jury president has been Hagen W. Lippe-Weißenfeld (board member of the Kulturpolitische Gesellschaft eV), who succeeded Oliver Scheytt , since 2019 .
Venues and award winners
2019
Venue of the award ceremony: Zollverein Essen
Prize winners:
- European cultural brand 2019: jazzahead!
- European trend brand 2019: Stefreif.orchester
- European cultural manager 2019: Hedwig Fijen (Founding Director Manifesta)
- European cultural investor 2019: Art Stations Foundation CH - Muzeum Susch
- European education program 2019: "Heritage, tradition, modernity - European culture and knowledge transfer through traveling companions" of the Deutsche Gesellschaft eV
- European cultural tourism region 2019: Kulturland Brandenburg - "Rediscover Brandenburg with us!"
- European Prize for Urban Culture 2019: Krefeld Change of Perspective - City Krefeld, City Marketing
- European Prize for Media Culture 2019: Monopol - Magazine for Art and Life
- Special prize for the previous life's work 2019: Oliver Scheytt
2018
Venue of the award ceremony: Radialsystem Berlin
Prize winners:
- European cultural brand 2018: Staatliche Kunstsammlungen Dresden
- European trend brand 2018: Faust Festival Munich
- European cultural manager 2018: Amelie Deuflhard
- European cultural investor 2018: AVL Cultural Foundation
- European education program 2018: MUTIK GmbH
- European cultural tourism region 2018: Trier Tourismus Marketing GmbH
- European Prize for Urban Culture 2018: Bielefeld Marketing GmbH
- European Prize for Media Culture 2018: Crescendo
- Special prize for the previous life's work 2018: Dieter Kosslick
2017
Venue of the award ceremony: Wintergarten Varieté Berlin
Prize winners:
- European cultural brand 2017: Guggenheim Museum Bilbao
- European trend brand 2017: Kulturzug Berlin - Breslau
- European cultural manager 2017: Frances Morris
- European cultural investor 2017: Würth Group
- European education program 2017: Daetz Foundation
- European cultural tourism region 2017: #urbanana (Tourismus NRW eV)
- European Prize for Urban Culture 2017: Kulturamt Stuttgart
- Prize for previous life's work 2017: Gereon Sievernich
2016
Location of the award ceremony: Tipi at the Chancellery , Berlin
Prize winners:
- European cultural brand 2016: Dortmunder U
- European trend brand 2016: Project "Henry" / Podium Festival Esslingen
- European cultural manager 2016: Thomas Girst (Head of international cultural engagement of the BMW Group)
- European cultural investor 2016: UBS AG
- European educational program 2016: State Museum for Natural History Stuttgart
- European cultural tourism region 2016: GrimmHeimat North Hesse
- European Prize for Urban Culture 2016: MuseumsQuartier Wien
- Prize for previous life's work 2016: Jürgen Flimm (Artistic Director of the Berlin State Opera)
2015
Location of the award ceremony: Tipi at the Chancellery, Berlin
Prize winners:
- European cultural brand 2015: Young Euro Classic
- European trend brand 2015: / Ignition
- European cultural manager 2015: Hedy Graber (Head of the Directorate for Culture and Social Affairs of the Swiss Federation of Migros Cooperatives)
- European cultural investor 2015: Mercedes-Benz Bank AG
- European Education Program 2015: Märchenland - German Center for Fairy Tale Culture (Berlin)
- European cultural tourism region 2015: Basel / Culture Unlimited
- City brand of the year 2015: City of Hamburg
2014
Venue of the award ceremony: State Opera in the Schillertheater Berlin
Prize winners:
- European cultural brand 2014: Institute de monde arabe (Paris)
- European trend brand 2014: Palais de Tokyo (Paris)
- European cultural manager 2014: André Schmitz , former Secretary of State for Culture D. (Berlin)
- European cultural investor 2014: RWE (Czech Republic)
- European educational program 2014: Mahler Chamber Orchestra
- European cultural tourism region 2014: Metropolis Ruhr
- Urban Culture Prize 2014: Bregenz (A)
2013
Location of the award ceremony: TIPI at the Berlin Chancellery
Prize winners:
- European cultural brand 2013: Muth - Vienna Boys Choir (Vienna, A)
- European trend brand 2013: RuhrKunstMuseen (Ruhr Metropolis)
- European cultural manager 2013: Udo Kittelmann , director of the Nationalgalerie
- European cultural investor 2013: Deutscher Sparkassen- und Giroverband for the Sparkassen-Finanzgruppe
- Prize for Urban Culture 2013: Pro Magdeburg
- Friends of the Year 2013: Friends of the Germanic National Museum - the insurgents (Nuremberg)
2012
Location of the award ceremony: TIPI at the Berlin Chancellery
Prize winners:
- European cultural brand 2012: International Beethoven Festival Bonn
- European trend brand 2012: BMW Guggenheim Lab (Berlin)
- European cultural manager 2012: Klaus Stieringer, City Marketing Bamberg
- European cultural investor 2012: Otto Group / The Young ClassX (Hamburg)
- Prize for Urban Culture 2012: Europastadt GörlitzZgorzelec GmbH
- Friends of the year 2012: Friends of the Freilichtmuseum am Kiekeberg eV (Rosengarten-Ehestorf, D)
2011
Location of the award ceremony: TIPI at the Berlin Chancellery
Prize winners:
- European cultural brand 2011: Burgtheater Wien (Vienna, A)
- European trend brand 2011: Podium young musicians eV (Esslingen)
- European cultural manager 2011: Jürgen Bachmann, AUDI AG (Ingolstadt)
- European cultural investor 2011: Bayer Kultur (Leverkusen)
- Prize for Urban Culture 2011: KulTourStadt Gotha GmbH (D)
- Friends of the year 2011: Museumslöwen eV (Gotha, D)
2010
Location of the award ceremony: TIPI at the Berlin Chancellery
Prize winners:
- European cultural brand 2010: RUHR.2010 (Essen)
- European trend brand 2010: HipHop Academy Hamburg (Hamburg)
- European cultural manager 2010: Silke Fischer, Märchenland (Berlin)
- European cultural investor 2010: MIGROS Culture Percentage (Zurich, CH)
- Prize for Urban Culture 2010: Hameln Tourismus und Marketing GmbH (D)
2009
Location of the award ceremony: Admiralspalast Berlin
Prize winners:
- European cultural brand 2009 Bregenz Festival (Bregenz, A)
- European trend brand 2009: 48 hours Neukölln (Berlin)
- European cultural manager 2009: Volkert Uhde, Radialsystem V (Berlin) and Karl Janssen, Duisburg Marketing GmbH (Duisburg)
2008
Location of the award ceremony: Kulturbrauerei Berlin
Prize winners:
- European cultural brand 2008: Schirn Kunsthalle Frankfurt (Frankfurt a. M.)
- European trend brand 2008: German Oceanographic Museum, Ozeaneum Stralsund
- European cultural manager 2008: Markus Rindt , Dresdner Sinfoniker (Dresden)
2007
Location of the award ceremony: Kulturbrauerei Berlin
Prize winners:
- European cultural brand 2007: Phaeno (Wolfsburg), Semperoper (Dresden), Murkelbühne (Berlin)
2006
Venue of the award ceremony: Award ceremony with the award winners
Prize winners:
- European cultural brand 2006: Labyrinth Kindermuseum (Berlin), Atze Musiktheater (Berlin), Murkelbühne (Berlin)
Web links
- “European Cultural Brand Award” directory of the 2006–2019 winners
Individual evidence
- ↑ Greetings for the 15th European Cultural Brand Awards. Retrieved May 4, 2020 .
- ↑ Young Euro Classic Festival is a "European cultural brand" , Musik Heute, October 29, 2015, accessed on July 11, 2020
- ^ Causales society for culture marketing and culture sponsoring mbH (ed.): 15th year book culture brands .