Fanta (drink)

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Fanta (in Germany mainly "Die Fanta", in Austria and Switzerland "Das Fanta") is a registered trademark for a carbonated soft drink of the Coca-Cola Company from Atlanta in the USA . The name of the brand, originally invented in Germany , is derived from the word "fantastisch". From 1955 Fanta lemonade was sold in the ring bottle designed by the French industrial designer Raymond Loewy . In 2004 the "splash bottle" replaced the classic ring bottle, which in turn was replaced in 2018 by the "twisted bottle".

New logo since the beginning of 2018

history

Fanta logo from 1990
Logo of the Fanta brand until 2009
Fanta bottle from the 1970s
Fanta 200 ml "Splash Bottle"
Fanta Klassik, 2015. The packaging describes the taste as the original recipe from Germany and not very sweet.

Since the war-related shortage of raw materials made the production of Coca-Cola more difficult in Germany, the German Coca-Cola chief chemist Wolfgang Schetelig developed Fanta as a replacement product in Essen in 1940 , so that Coca-Cola did not have to do without business in Germany. From 1940 the drink consisted mainly of whey and apple scraps as well as various fruit juice concentrates sourced from Italy. In terms of taste, it had little to do with the Fanta sold today. From 1942 to 1949 the production of Coca-Cola in Germany was completely stopped and replaced by Fanta. Alternatively, the Belgian Coca-Cola boss Carl West brought up the name Cappy . Today's Fanta comes from Italy: A bottler in Naples had the idea of ​​producing a soft drink with an orange flavor under the umbrella of the Coca-Cola Company. In 1959 this came to Germany under the name “Fanta klar”. Today's Fanta was launched in Germany in 1964. Also in the 1950s, the French designer Raymond Loewy , who not only designed the Coca-Cola machines but also greyhound buses, created the well-known ring bottle made of glass with handy horizontal rings. In order to protect the ingredients of Fanta from light, it was decided to use brown glass.

New product line extensions are often generated for Fanta , which usually only have a short lifespan. In 1980 Fanta Still was introduced as a non-carbonated lemonade in the 0.2 liter drink box. After the launch of the orange variety , lemon and apple followed in 1985, replacing the similar products from Lift that had been available up until then .

In March 2007, the taste of the classic Fanta Orange was changed and a new bottle shape (“Splash Bottle”) was introduced. Currently (2010) the Fanta brand is sold worldwide in more than 200 countries and in over 70 flavors. In the classic product line, these are orange , tangerine and lemon . The Fanta World series was launched in alternating flavors by 2010 and has been continued as Fanta Beaches of the World since 2011 . In March 2011, the classic Fanta Mango was added to the range again on a permanent basis due to consumer wishes .

On the occasion of Fanta's 75th birthday, the Coca-Cola Company launched Fanta Klassik in February 2015 . This new Fanta variety is intended to be reminiscent of the lemonade of yesteryear: less sweet in taste and with ingredients such as whey product (30 percent) and apple extract. It is only available in the classic brown ring bottle made of glass with the orange “twin peak” logo.

A Coca-Cola Company commercial for Fanta said: “This German icon is turning 75, and to celebrate we're bringing back the feeling of the good old days,” which easily goes back to the time of the Second World War 75 years ago and the Holocaust . Coca-Cola defended itself against criticism on the grounds that it was referring to the youth of many customers, such as the 1960s, from which the revived bottle design originated. The company withdrew the commercial and released a new version that no longer speaks of the "good old days".

As a result of the sugar tax , the sugar content of Fanta Lemon and Orange in Great Britain was reduced by around half.

Fantastic varieties in Germany

Currently (as of 06/20) in the German range :

  • 1940: Fanta Orange - with multiple recipe changes
  • 2002–2004, 2016–2018, 2019: Fanta Exotic (each with recipe changes, since 2016 only in 0.33 l cans in snack bars, since 2019 occasionally also in retail), since 2019 with sugar and sweeteners
  • 2007: Fanta Zero Orange - emerged from Fanta light (1986–2007); these from Diet Fanta (1983–1986)
  • 2017: Fanta Lemon without sugar - renamed 2019, since 2017: Reintroduction as a temporary promotion in participating retailers as Fanta zero Limón . (2012: Fanta Beaches of the World Sunny Lemon without sugar - limited edition of six months.)
  • 2018: Fanta Pink Grapefruit without sugar
  • 2018: Fanta Mango without sugar
  • 2019: Fanta strawberry without sugar
  • 2019: Fanta mandarine with no added sugar
  • 2019: Fanta Mango & Dragonfruit (with sugar and stevia, only in the 0.33 l can in snack bars )
  • 2019/2020: Fanta Dark Orange - black Fanta with blood orange flavor as a limited Halloween edition, 2020 as a special offer, with sugar and sweeteners
  • 2020: Fanta "# What the Fanta" without sugar - different promotional flavors in which the consumer should guess the tastes (indicated as having an exotic fruit taste )

Unofficial varieties :

These products are export cans of German origin, which are intended for Danish border trade and have different recipes compared to the German variants. Some of these are re-imported by dealers, provided with a sticker with information in German and the DPG deposit logo and offered in German retail outlets.

  • 2019: Fanta Orange - as a soft drink with orange flavor (with sugar and sweeteners)
  • 2019: Fanta Exotic - as a soft drink with a tropical fruit flavor (with sugar)
  • 2020: Fanta Lemon - as a soft drink with lemon flavor (with sugar and sweetener)
  • 2020: Fanta Strawberry & Kiwi - as a soft drink with strawberry and kiwi flavor (with sugar)
  • 2020: Fanta Peach Apricot - as a soft drink with peach and apricot flavor (without sugar, with sweeteners)

Name changes :

  • 1959: Fanta clear lemon - later to lemonade with citrus extracts ; 1968 to Sprite
  • 1980: Fanta Diet - 1986 to Fanta Light ; 2007 to Fanta Zero
  • 1986: Fanta lemonade - 1997 to Fanta lemon ; 2000 after a recipe change to Fanta Fresh Lemon ; 2006 to Fanta Lemon
  • 2007: Fanta World - 2011 to Fanta Beaches of the World (different varieties, see above)

No longer in the German range :

  • 1980– ?: Fanta Still Orange - from 1985 without "Still", as orange lemonade , without carbon dioxide in the drink box
  • 1985– ?: Fanta Lemon - as lemonade , non-carbonated in the drinking box
  • 1985– ?: Fanta apple - as lemonade with apple extract , later lemonade with apple flavor , non-carbonated in the drinking box
  • 1989 (+/-): Fanta Mango - as a non-carbonated drink with a mango flavor , in a drinking box
  • ? –1991: Fanta cherry - as lemonade with cherry flavor , non-carbonated in the drinking box
  • 1995 (+/-): Fanta pear - as a non-carbonated fizzy drink with a pear flavor , in a drinking box
  • 1995 (+/-): Fanta raspberry - as a non-carbonated drink with a raspberry flavor , in a drinking box
  • 1986–1988: Fanta apple - as lemonade with apple extract
  • 1987–2018: Fanta Mango (1987–2003: Mango - as a fizzy drink with a mango aroma; discontinued before 2001; reintroduced in early 2001 in the new federal states and later nationwide; discontinued in 2003; reissued in 2008 as Fanta World Thailand ; discontinued in 2018)
  • 1994-1996: Fanta Herb Orange
  • 1995–2000: Fanta Pink Grapefruit - from 1997 as Fanta Grapefruit
  • 1996–2018: Fanta Mandarine - as Fanta Mandarine lemonade
  • 1998–2003: Fanta Limette - at the beginning of 2008 new edition as Fanta World Brazil
  • 1999-2003: Fanta Wild Berries ; 2010 New edition as Fanta World Mexico Berry Fruit Mix
  • 2000: Fanta Piña de Coco - limited edition
  • 2000-2002: Fanta Sunny Melon
  • 2002: Fanta Blood Orange - limited edition for Halloween ; 2007 New edition as Fanta World South Africa
  • 2004: Fanta Berry Blue
  • 2004-2005: Fanta Citrell Blood Orange
  • 2004-2005: Fanta Citrell Lemon
  • 2004-2005: Fanta Citrell Passion Fruit & Blood Orange
  • 2005-2007: Fanta Tropical Orange plus Peach
  • 2005-2007: Fanta Splash Orange plus Lemon
  • 2006–2018: Fanta Lemon - new introduction of Fanta with lemon flavor ; 1986–2000 as Fanta Lemon ; 2000–2006 as Fanta Fresh Lemon
  • 2007–2008: Fanta World South Africa Blood Orange - limited edition to six months
  • 2008: Fanta World Brazil Lime - limited edition of six months
  • 2008–2009: Fanta World Thailand Mango - limited edition to six months
  • 2009: Fanta World Jamaica Citrus Mix - limited edition to six months; 2011 new edition as Fanta Beaches of the World Tropical Citrus
  • 2009–2010: Fanta World Italy Red Fruits - edition limited to six months. 2011 special offer at the discounter Lidl .
  • 2010: Fanta World South Africa Peach Orange - limited edition to six months (discontinued early in June 2010)
  • 2010–2011: Fanta World Mexico Berry Fruit Mix - limited edition to six months. In addition, in 2011 as promotional goods at the Lidl discounter.
  • 2011: Fanta Bloodthirsty Fruit Mix - Limited edition for Halloween (around mid-October, only in the 1.25 l EW PET discounter bottle)
  • 2011–2012: Fanta Beaches of the World Tropical Citrus limited edition to twelve months (the next variety was delayed by six months)
  • 2012: Fanta Beaches of the World Sunny Lemon without sugar - limited edition of six months.
  • 2012: Fanta Bloodthirsty Fruit Mix - Limited Edition for Halloween
  • 2012: Fanta Beaches of the World Red Kiwi Mix without sugar - limited edition to six months.
  • 2012–2018: Fanta Exotic Strawberry Flavor
  • 2013: Fanta Beaches of the World peach mix without sugar - limited edition to six months.
  • 2015–2017: Fanta Klassik - your recipe is based on the original recipe with whey product and apple extract; available in the brown 0.25-l retro ring bottle and in the 0.25-l multipack with the “twin-peak” logo.
  • 2018: Fanta blood orange without sugar - autumn variety
  • 2018: Fanta Wildberries without sugar - summer variety
  • 2019: Fanta Lemon, Mango, Strawberry, Mandarine only available as sugar-free versions.
  • 2019: Fanta lemon and elderflower without sugar - as a limited summer variety
  • 2019: Fanta apricot and peach without sugar - as a limited summer variety

packagings

Fanta, but not every variety, is available in Germany (as of 07.2020) in the following packaging:

  • PET returnable bottle with a deposit of 15 cents: 1.0L
  • PET non-returnable bottles with a deposit of 25 cents: 0.33L, 0.5L, 1.0L, 1.25L, 1.5L, 2.0L
  • One-way can with a deposit of 25 cents: 0.25L and 0.33L
  • Returnable glass bottle with a deposit of 15 cents: 0.2L, 0.33L, 0.4L, 0.5L
  • Premix reusable container (PEM): 18L
  • Postmix reusable containers (POM): 9L, 10L, 18L
  • Bag in Box (BIB): 10L, 20L

Coca Cola announced at the beginning of 2015 that it would discontinue the returnable PET bottles with volumes of 0.5 and 1.5 liters. The 1.5-liter returnable bottle is being discontinued on the grounds of falling sales due to the increasing number of single households. According to Coca Cola, the 0.5-liter returnable bottle suffers from the high cost of returning empty containers, as it would often be returned as a take-away item at a different location from where it was purchased. As a result, empty boxes had to be transported to a greater extent. The refill rate of five to six circulations was the lowest of the reusable containers, as fifteen percent of the bottles were never returned.

The returnable bottles in the case of glass bottles achieve an average of twenty and in the case of PET bottles an average of fifteen circulations.

In the past, Fanta was also available in the following packaging:

  • Returnable glass bottle (with deposit): 0.25L (Fanta Klassik), 1.0L
  • PET returnable bottle (with deposit): 0.5L, 1.5L
  • Disposable glass bottle (deposit-free): 0.33L, 1.0L
  • PET non-returnable bottle (deposit-free): 2.25L (one-time promotion)
  • One-way can (deposit-free): 0.15L (only with airlines), 0.25L (Slimline, only as a free sample), 0.33L (classic format) and 0.5L
  • Beverage carton (deposit free): 0.2L

Others

Fanta variant from Japan

In other countries there are several other varieties such as pineapple, apple, cassis, chinotto (bitter orange), exotic, grape (grape), raspberry, icy lemon, kiwi apple, madness (fruit mix), papaya, passion fruit, pomelo, red fruits, root Beer, Salaberry (blueberry), Twisted Fruits, Strawberry and many more. Fanta often tastes different in different countries, as it is adapted to the taste of the respective population. For example, Fanta Orange in Italy has a different taste and a slightly different color than the German Fanta, as the Italian version contains more fruit juice, among other things. Thai and US American Fanta, on the other hand, taste comparatively sweet and sometimes have less carbonic acid than German Fanta. In addition to the expanded variety of flavors, these varieties are mostly available in other countries as "normal" and "zero" variants. In Germany, with the exception of Fanta Orange, the varieties have only been available in the sugar-free version since 2019 .

Fanta Mandarine contained traces of fish gelatine , which was used as a carrier for colorings from the group of carotenes (E 160a). Fish gelatine does not have to be declared in Germany, as it only functions as a carrier. Nevertheless, this carrier was changed so that starch is used instead of fish gelatine in Fanta Mandarine . At Fanta Orange and Fanta Zero Orange , the changeover took place in spring 2009. The fish gelatine in Fanta Lemon was also replaced by starch in early 2010. The addition of fish gelatine made Fanta products unsuitable for vegetarian or vegan people.

Fanta Mango was first introduced in Germany in the 1980s and quickly became popular; the promotional song for it was underlaid with Caribbean sounds and adapted Harry Belafonte's song "BananaBoat".

Web links

Commons : Fanta  - collection of images, videos and audio files

Individual evidence

  1. ↑ Klaus Hillingmeier: The Coca-Cola GmbH. Fanta for the home front. In: G / Geschichte , No. 01/2016, pp. 50–51, here p. 51.
  2. ↑ M. Pendergrast: For God, Fatherland and Coca-Cola. P. 253
  3. ^ Raymond Loewy Archives: Hagley Museum and Library
  4. ^ Coca-Cola Journey: Raymond Loewy - father of modern industrial design
  5. ↑ Coca-Cola GmbH: 60 years of Fanta.  ( Page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. Press release@1@ 2Template: Toter Link / cocacoladeutschland.de  
  6. ↑ Coca-Cola-Dosen.de: Old Fanta sales prospectus  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice.@1@ 2Template: Toter Link / www.cocacoladosen.de  
  7. ↑ Coca-Cola GmbH: The eternally young cult brand turns 65 Press release
  8. ↑ Coca-Cola GmbH: Legendary Fanta variety is coming back . In: Coca-Cola Newsroom
  9. ↑ Coca-Cola Journey: Made in Germany. Fanta is an invention from Essen.
  10. ↑ Coca-Cola GmbH: Fanta Klassik press release
  11. ↑ Fanta Klassik commercial: (Youtube)
  12. ↑ Advertising breakdown: Fanta and "the good, old" Nazi era. In: Meedia. February 27, 2015, accessed June 2, 2015 .
  13. ↑ Ofer Aderet: In video, Coca Cola recalls 'good old times' of Nazi rule in Germany. In: Haaretz , February 28, 2015.
  14. ^ Lars Gotsch: Fanta & Co. - The sweeter life in Switzerland. In: srf.ch. September 19, 2018, accessed October 30, 2019 .
  15. ↑ Brigitte Wenger, Amanda Arroyo: Less sugar - one cube - many interests. In: srf.ch. October 29, 2019, accessed October 30, 2019 .
  16. ↑ Coca-Cola.de: Fanta product overview
  17. ↑ Forum.Coca-Cola-Dosen.de: Fanta Exotic
  18. ↑ Forum.Coca-Cola-Dosen.de: Fanta Exotic
  19. ↑ https://www.coca-cola-deutschland.de/marken/fanta/fanta-lemon
  20. ↑ Forum.Coca-Cola-Dosen.de: Fanta Zero Lemon
  21. ↑ https://www.coca-cola-deutschland.de/marken/fanta/fanta-pink-grapefruit-ohne-zucker
  22. ↑ https://www.coca-cola-deutschland.de/marken/fanta/fanta-mango
  23. ↑ https://www.coca-cola-deutschland.de/marken/fanta/fanta-erdbeere
  24. ↑ https://www.coca-cola-deutschland.de/marken/fanta/fanta-mandarine
  25. ↑ Forum.Coca-Cola-Dosen.de: new "Bielefeld-Fanta" appeared (Mango & Dragonfruit)
  26. ↑ Coca-Cola Media Newsroom: Image database
  27. ↑ Forum.Coca-Cola-Dosen.de Fanta: #WhatTheFanta?
  28. ↑ Coca-Cola-Dosen.de: Exportdosen (homepage)
  29. ↑ Forum.Coca-Cola-Dosen.de: Imported cans in the German retail
  30. ↑ Coca-Cola-Dosen.de: Packshot page from a media manual from 1989
  31. ↑ Coca-Cola-Dosen.de: Packshot page from a media manual from 1989
  32. ↑ Coca-Cola-Dosen.de: Page of a Coca-Cola product overview brochure from 1991
  33. ↑ Coca Cola confirms discontinuation of Fanta Klassik https://twitter.com/CocaCola_De/status/868100083396562947
  34. ↑ https://www.wuv.de/marketing/fanta_wildberries_schphia_den_sprung_ins_regal
  35. ↑ Coca-Cola Media Newsroom: Image database
  36. ↑ http://www.mz-web.de/wirtschaft/coca-cola--fanta--sprite-und-co--ist-coca-colas-mehrweg-rueckzug-erst-der-anfang-,20642182,30197182 .html
  37. ↑ Clarification: We continue to offer reusable items . In: The Coca-Cola Company . ( online [accessed September 25, 2017]). Clarification: We continue to offer reusable ( memento of the original from September 25, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.coca-cola-deutschland.de
  38. ↑ a b "Coca-Cola tastes better out of the small bottle" , Die Welt
  39. ↑ Fish residue in Fanta? Published response email from Coca Cola, topusenet.de, August 2009
  40. ↑ Vegan information portal, Rezeptefuchs.de