Franco Rota

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Franco P. Rota (born September 14, 1955 in Schwäbisch Gmünd ) is a journalist , communications scientist and university professor .

Life

Rota studied political science , communication science and sociology at the universities in Stuttgart , Bordeaux and Munich from 1975 to 1982 and initially obtained a master's degree . He was already working as a journalist during his studies . In 1984 the doctorate to Dr. phil. with work Neorealism, Evolution and Environment .

Rota worked as a journalist for the Bild-Zeitung in the editorial offices in Stuttgart (1978-79) and Munich (1979-83) as a reporter and columnist, and later as a freelance reporter in the current reporting on Bavarian television for the news programs Rundschau, Bayernstudio (Munich ) and also the ARD Tagesschau (1985–86). As editor-in-chief of the PR magazine Unternehmensprofil (Starnberg / Ambach), he switched to public relations and corporate publishing for the first time. Between 1993 and 94 Rota was head of the business department at Bunte under the then editor-in-chief Franz Josef Wagner .

After Rota continued to work as a journalist and consultant, from 1986 to 2000 various teaching positions in the field of political and communication sciences at the Ludwig Maximilians University in Munich and the Munich School of Politics followed . Rota has held a professorship for communication theory, society, politics and new media as well as information-oriented advertising at the Stuttgart Media University since 1996 . Since 2006 he has also been the university's prorector and responsible for university marketing. His main research interests include advertising and market communication , public relations and corporate publishing.

Publications (selection)

  • People - States - Environment: ethological and social scientific principles and sketches of international environmental policy . Minerva publication, Munich 1986, ISBN 3-597-10261-1 .
  • Guide to international politics: a sketch of the theory and practice of political development since 1939. tuduv-Verlagsgesellschaft, Munich 1986, ISBN 3-88073-229-9 .
  • with Peter Streitle: Study tips political science, international politics: a guide to literature, research, work and examination strategies. tuduv-Verlagsgesellschaft, Munich 1988, ISBN 3-88073-313-9 .
  • PR and media work in the company: means, possibilities and ways of efficient public relations. Beck / dtv, Munich 1991, ISBN 3-406-35038-0 .
  • Company information media. Ways and forms of efficient market information. Beck, Munich 1997, ISBN 3-406-41371-4 .
  • Edited with Wolfgang Fuchs: Lexicon Public Relations. 500 terms on public relations, market and corporate communication. Beck, Munich 2007, ISBN 978-3-406-56075-0 .
  • Edited with A. Schirle: The strengths of print in brand and corporate communication. Study on the comparative advertising effect of print and electronic media. Heidelberg Print Academy, Heidelberg / Stuttgart 2008.

Web links

Individual evidence

  1. ↑ New entry of the Institute for Advertising and Market Communication (IWM) of the Hochschule der Medien Stuttgart GmbH in handelsregister-online.net (as of January 6, 2014).
  2. ↑ Vita Rota on socialmania.eu (as of January 6, 2014).
  3. ^ Dataset of the dissertation on d-nb.info (as of January 6, 2014).
  4. ↑ Rota website at hdm-stuttgart.de (as of January 6, 2014).
personal data
SURNAME Rota, Franco
ALTERNATIVE NAMES Rota, Franco P.
BRIEF DESCRIPTION Journalist, communication scientist and university professor
DATE OF BIRTH September 14, 1955
PLACE OF BIRTH Schwäbisch Gmünd