Gerald Lembke

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Gerald Lembke 2013 (PR photo)

Gerald Lembke (born April 30, 1966 in Wolfsburg ) is a German business economist with a focus on digital media and specialist book author.

Career

After graduating from the Anna-Sophianeum -Gymnasium in Schöningen in Lower Saxony and training as an industrial clerk, Lembke studied business education and economics at the Carl von Ossietzky University in Oldenburg .

As a student, Lembke founded the mediana Internet agency GbR in 1994, of which he was a partner until 1999 and then sold. In 1996 he completed his studies as a qualified commercial teacher . In 1998 he completed a six-month training course to become a change manager at the Academy for Business Executives in Bad Harzburg, where he worked as a product manager, project manager and management assistant. From there he switched to Bertelsmann, where he received further training as a project manager at the internal Bertelsmann Corporate University and where his work as such at Bertelsmann at Gabler Verlag in Wiesbaden ended in 2000. As an independent management consultant, Lembke was managing director of his own consulting company LearnAct! From 1999 to 2007 . based in Wiesbaden. He founded the LearnAct! Verlagsgesellschaft , a digital publisher that merged with the management consultancy into a GmbH in 2002. From 2000 to 2002 he trained as a systemic organizational consultant and NLP practitioner.

In 2005 he did his doctorate in business administration on organizational development with the subject "Knowledge cooperation in knowledge communities" with Uwe Schneidewind . Lembke held a teaching position at the AKAD Bildungsgesellschaft in Frankfurt from 2000 to 2004 , and from 2005 at the Wiesbaden University of Applied Sciences. In 2007 Lembke became professor for business administration and media management at what was then the Mannheim University of Cooperative Education. As head of the course and dean of studies, he has been responsible for academic training in the digital media course at the Baden-Württemberg Cooperative State University in Mannheim since 2009 . In 2008 the LearnAct! Corporate development and publishing company relocated from Wiesbaden to Heidelberg. In 2012 the headquarters were relocated to Weinheim and the company was renamed the Institut für Medien GmbH .

Lembke has written several books on knowledge management and digital media. In 2012 he founded the Federal Association for Media and Marketing in Mannheim. Since then he has been president of the association. Here he advocates the professionalization of digital media in business practice.

reception

Lembke received media attention with the book The Lie of Digital Education: Why Our Children Unlearn How To Learn . Norbert Neuss , professor of pedagogy and didactics at the University of Giessen, criticized Lembke's theses about the learning behavior of children as "nonsense".

Publications (selection)

  • The learning organization as the basis of a company capable of development . Tectum Verlag 2001, ISBN 978-3-8288-8712-1 .
  • Knowledge cooperation in knowledge communities. Initiative and promotion of knowledge sharing in the organization . LearnAct Verlag, Wiesbaden 2005, ISBN 978-3-938627-00-6 .
  • Knowledge networks. Basics, fields of application, practical reports . LearnAct Verlag, Wiesbaden 2006, ISBN 978-3-938627-02-0 .
  • with Fabian Reinfeldt: Organization and management in medium-sized companies . LearnAct Verlag, Wiesbaden 2007, ISBN 978-3-938627-03-7 .
  • Social media marketing. Analysis, conception, strategies, implementation . Cornelsen Verlag, Berlin 2011, ISBN 978-3-589-23908-5 .
  • with Nadine Soyez: Digital media in the company: Perspectives on the operational use of new media . Springer Verlag, Heidelberg 2012, ISBN 978-3-642-29905-6 .
  • with Ingo Leipner: There are apps for breakfast: The daily battle with digital ambivalence . Springer Science Verlag, Heidelberg 2014, ISBN 978-3-662-43401-7 .
  • with Ingo Leipner: The lie of digital education: Why our children unlearn how to learn . Redline Verlag, Munich 2015, ISBN 978-3-86881-568-9 .
  • In the digital hamster wheel: A plea for the healthy use of smartphones & co . medhochzwei Verlag, Heidelberg 2016, ISBN 978-3-86216-302-1 .
  • Gambled future: How we gamble away the potential of the young generation. Weinheim 2019, ISBN 978-3-407-86557-1 .

Web links

Individual evidence

  1. ↑ a b Profile Gerald Lembke on kress.de ( Memento from July 26, 2013 in the Internet Archive )
  2. ^ Dissertations 2005 , Carl von Ossietzky University of Oldenburg
  3. ^ Curriculum vitae Gerald Lembke ( Memento from April 15, 2009 in the Internet Archive )
  4. ↑ Digital media. Media management and communication ( Memento of the original from June 26, 2013 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. (PDF; 4.8 MB), Study Guide Faculty of Business 2010, DHBW Mannheim, p. 46 @1@ 2Template: Webachiv / IABot / www.dhbw-mannheim.de
  5. ↑ a b Focus : Do computers make our children stupid? , March 15, 2015
  6. ^ Süddeutsche Zeitung : Digitization in schools. "Out with the Computers" , March 24, 2015
personal data
SURNAME Lembke, Gerald
BRIEF DESCRIPTION German business economist
DATE OF BIRTH April 30, 1966
PLACE OF BIRTH Wolfsburg , Germany