Gerolsteiner fountain
| Gerolsteiner Brunnen GmbH & Co. KG | |
|---|---|
| legal form | GmbH & Co. KG |
| founding | January 1, 1888 |
| Seat | Gerolstein , Germany |
| management | Roel Annega, Joachim Schwarz, Ulrich Rust |
| Number of employees | 808 |
| sales | EUR 308.7 million (as of 2019) |
| Branch | Beverage manufacturer |
| Website | www.gerolsteiner.de |
The Gerolsteiner Brunnen GmbH & Co. KG is a German manufacturer and distributor of bottled water products .
With more than 800 employees and a turnover of 307.8 million euros in 2018, the company is one of the largest in the Trier region . According to its own statement, Gerolsteiner Brunnen is the largest mineral water exporter in Germany and the world market leader in carbonated mineral waters; their products are sold in over 30 countries worldwide. In 2018, sales amounted to 8.04 million hectoliters. The parent company of the well is Bitburger Holding , which holds 51 percent of the company.
history
On January 1, 1888, the mine director Wilhelm Castendyck founded the company Gerolsteiner Sprudel W. Castendyck Gerolstein and initially had the mineral water bottled in clay jugs. The chemist Carl Remigius Fresenius recommended the water because of its high content of natural carbonic acid.
The company logo, consisting of an octagonal red star and the lion of the Gerolstein city arms, was entered in the register of symbols in 1889 and thus protected. The company exported water to Sydney in Australia as early as 1895.
"Flora" mineral water bottle (1883)
Mineral water bottle (after 1889)
Mineral water bottle (1895–1899)
In 1900 the company gradually switched from shipping clay jugs to glass bottles. Sales this year were 3.2 million fillings. In 1919 the legal form changed to a limited partnership .
With 158,000 bottles, export to the USA was resumed in 1928 and the Gerri lemonade came onto the market in 1934. In 1939 15.6 million bottles were filled; This made the company one of the top ten in the German well industry.
The Gerolstein plant was completely destroyed by air raids on Christmas 1944. The buildings and facilities were rebuilt by 1946 and the first bottles were filled again from 1948.
In 1953, the Rhineland-Palatinate Ministry of Agriculture, Viticulture and Forestry declared that Gerolsteiner Sprudel was a non-profit source. This gave the mineral springs the status of state-recognized medicinal springs according to Rhineland-Palatinate water law .
In the 1950s, Gerolsteiner took over several wells companies and became Gerolsteiner Sprudel GmbH & Co. It all began with the takeover of Wilhelm Flamm & Co. in 1969, Schloss-Brunnen-Gerolstein Dr. Peter Dehottay KG and in 1970 finally the takeover of Rockeskyller Sprudel KG. Sales rose to over 100 million bottles for the first time.
In 1969, the Bitburger Brewery joined Gerolsteiner Sprudel GmbH & Co. as a limited partner when it took over Schloßbrunnen. In 1978 the dolomite spring was renamed the St. Gero spring, which is still known by this name today.
In 1984 negotiations began between the two large Gerolsteiner mineral water fountains Gerolsteiner Sprudel GmbH & Co. KG and Gerolsteiner Flora-Brunnen, Rud. Buse GmbH & Co. KG. This lasted until 1988.
In 1986 Gerolsteiner Stille Quelle was launched. In 1988 the name was changed to Gerolsteiner Brunnen GmbH & Co.
In 1989 an expansion phase of the Gerolsteiner Brunnen began with the acquisition of the Bad Pyrmonter mineral and medicinal springs. In 1990 the Margon fountain and the Glashäger fountain were acquired. In 1991 the Birresborner Phönix Sprudel was taken over.
In 1998 Gerolsteiner introduced the first reusable PET bottle for mineral water in Germany, which was heavily criticized by environmental groups.
From 2003, the company concentrated again on the Gerolsteiner umbrella brand and sold the Gerri lemonade brand to Sinziger Mineralbrunnen and the other subsidiaries to Brau & Brunnen . On November 11, 2003, the Birresborner Phönix Sprudel mineral fountain was closed due to contamination.
Chemical composition
The Gerolsteiner mineral waters come from different wells and have different compositions. Extract from the officially recognized analysis of the Fresenius Institute in Taunusstein for Gerolsteiner Medium:
| material | Amount [in mg / l] |
|---|---|
| Bicarbonate | 1816 |
| sodium | 118 |
| magnesium | 108 |
| potassium | 11 |
| chloride | 40 |
| Calcium | 348 |
| sulfate | 38 |
For Gerolsteiner without carbon dioxide, Gerolsteiner natural, it was determined:
| material | Amount [in mg / l] |
|---|---|
| Bicarbonate | 652 |
| sodium | 12 |
| magnesium | 49 |
| potassium | 3 |
| chloride | 40 |
| Calcium | 140 |
| sulfate | 20th |
Product portfolio
The umbrella brands of the company Gerolsteiner Brunnen are Gerolsteiner in the versions Sprudel, Medium and Natural and St. Gero , a healing water .
Gerolsteiner also has various soft drinks based on mineral water and lemonades in its range: Gerolsteiner Linée (since 2019 Gerolsteiner And Frucht), Gerolsteiner Fit, Gerolsteiner Plus, Gerolsteiner Moment, Gerolsteiner apple spritzer, lemonade and orange lemonade.
Sponsorship
The Gerolsteiner company was the main sponsor of the professional cycling team of the same name . From 2006 to 2008 the Gerolsteiner Brunnen supported the Germany Tour as a co-sponsor and official supplier of soft drinks.
The company has been active in sports sponsorship again since 2011 , with Andrea Petković signed as a testimonial . Since 2014 Gerolsteiner has also been a sponsoring partner of long-distance runners Lisa and Anna Hahner .
See also
Web links
Individual evidence
- ↑ https://www.gerolsteiner.de/de/gerolsteiner-brunnen/historie/
- ↑ https://www.gerolsteiner.de/de/unternehmen/
- ↑ a b Heribert Waschbüsch: Bubbly business: The Gerolsteiner Brunnen continues to grow. In: volksfreund.de. February 17, 2017. Retrieved February 28, 2017 .
- ↑ The Gerolsteiner "Elephant Wedding". Gerolsteiner, archived from the original on September 19, 2014 ; accessed on August 12, 2015 .
- ↑ PET bottle from Gerolsteiner a "bottle of unreason". In: press releases. BUND , November 2, 1998, archived from the original on March 14, 2012 ; accessed on May 24, 2020 .
- ↑ Birresborner Phönix Sprudel closes plant due to legal requirements. (No longer available online.) In: Press release. Birresborner Sprudel, archived from the original on December 13, 2014 ; Retrieved April 7, 2017 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Gerolsteiner Sprudel. (PDF; 60 kB) Archived from the original on December 14, 2014 ; accessed on August 12, 2015 (excerpt from the officially recognized analysis by the Fresenius Institute, Taunusstein).
- ↑ https://www.gerolsteiner.de/de/naturell/
- ↑ Gerolsteiner doesn't start anymore, Armstrong doubts. In: Spiegel Online. October 14, 2008, accessed December 13, 2014 .
- ↑ Marathon runners Anna and Lisa Hahner promote Gerolsteiner. new business, September 5, 2014, accessed August 12, 2015 .
