Hacker-Pschorr
| Hacker-Pschorr Bräu GmbH
|
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|---|---|
 |
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| legal form | GmbH |
| founding | 1417, Munich |
| Seat |
 Munich , Germany
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| management | Executive Director:
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| Branch | brewery |
| Website | www.hacker-pschorr.de |
Hacker-Pschorr is a brand of the Paulaner Brauerei Gruppe GmbH & Co.KgaA .
history
In 1417 a brewery was first mentioned at the place of today's restaurant "Altes Hackerhaus" in Sendlinger Strasse in Munich. The Munich beer chronicle shows an illustration of this: "The cradle of the Joseph Pschorr'schen brewery" zum Hackher "Sentlingergasse. XM. Century". It is further described: “In the Haggenviertel, on today's Sendlinger and Hackenstraße, there was a well-known brewery at the end of the 14th century, the Bräu am Hag ..“ Prew im Haggenviertel ”two crossed heels as a landmark” (probably the trade of Owner, house numbers did not exist back then). Since there were numerous carpenters among the main visitors to the brewery at the time, the author suspects that there are two hatchets or axes that also have the oldest drawings of the trademark. In 1738, “Bürger und Bierprau ” Simon Hacker acquired the property, which Joseph Pschorr bought in 1793 from his father-in-law Peter-Paul Hacker and expanded it significantly. Under the couple Joseph Pschorr and Maria Theresia Hacker, Hacker-Pschorr became Munich's leading large brewery at the beginning of the 19th century. In 1813 they built the “Hacker-Keller”, the largest storage cellar in Germany on Landsbergerstrasse. The huge brewery and storage cellar covers an area of 4,000 square meters and a storage capacity of over 35,000 hectoliters. In 1820 Joseph Pschorr acquired the "Brauerei zum Bauernhansl" and other houses in Neuhauserstrasse and built the "Brauerei zum Pschorr" there. After Pschorr's death, the inheritance fell to the sons Georg (Pschorr Brewery) and Matthias (Hacker Brewery, "zum Hacker"). She and her descendants expanded both breweries and managed them by investing in the new technology at the time, such as B. the cooling machine from Carl von Linde, into the modern age. It was not until 1972 that the Hacker and Pschorr breweries merged again to form Hacker-Pschorr Bräu AG, which was later acquired by the Schörghuber Group .
From 1993, the Pschorr-Höfe (including the office complex of the European Patent Office ) were built on the former site of the Hacker-Pschorr brewhouse on the Hackerbrücke . The brewing facilities were merged with those of the Paulaner brewery.
Today Hacker-Pschorr Bräu GmbH is part of the Paulaner Brewery Group .
Since the beginning of 2007, the range has been completely switched to swing top bottles. The development was completed in 2014 when the 0.33 liter flip top bottle was launched.
range
13 different beers are sold under the Hacker-Pschorr brand, some of which are only brewed and available seasonally.
- Munich Hell
- Munich gold
- Hell free of alcohol
- Munich Dark
- Munich cyclists
- Nature cyclist
- Natur Radler alcohol-free
- Oktoberfest Märzen
- Animator : Naturally cloudy Doppelbock with 8.1 percent alcohol and 19.3 percent original wort
- Cellar beer
- Superior
- Yeast whites
- Star white
Oktoberfest
The Hacker-Pschorr brewery supplies the Hacker festival tent and the Pschorr Bräurosl from the large festival tents as well as the Herzkasperl festival tent on the Oide Wiesn. While the beer in the first two is distributed to the bars via a modern beer ring line, traditional wooden barrels are used in the Herzkasperl tent.
Others
The beer from the Pschorr Brewery was awarded at the 1876 World's Fair in Philadelphia.
The longstanding Hacker-Pschorr claim is “Heaven of Bavaria”.
Hacker-Pschorr is a partner of EHC Red Bull Munich, TSV 1860 Munich, WWK Volleys Herrsching and EC Bad Tölz.
Hacker-Pschorr is brewing an exclusive naturally cloudy Bio Hell for the Munich culture festival Tollwood.
literature
- Ingrid Haslinger: Customer - Kaiser. The story of the former imperial and royal purveyors . Schroll, Vienna 1996, ISBN 3-85202-129-4 .
Web links
- Website hacker-pschorr.de
- Early documents and newspaper articles on Hacker-Pschorr in the 20th Century press kit of the ZBW - Leibniz Information Center for Economics .
Individual evidence
- ^ Pschorrbräu Munich , Die Münchener Bierchronik p. 83, Sailer, Josef Benno, Munich 1929, BSB-MDZ / digital library.
- ^ Actiengesellschaft Hackerbräu Munich , Die Münchener Bierchronik p. 55, Sailer, Josef Benno, Munich 1929, BSB-MDZ / digital library.
- ^ Die Hackerbrauerei , Munich Beer Chronicle p. 3, 1904, Munich, BSB-MDZ / digital library.
- ↑ Hacker-Pschorr History ( Memento of the original from December 23, 2015 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , at www.hacker-pschorr.de, accessed on December 23, 2015.
- ↑ Hacker Pschorr , accessed on August 20, 2020.
- ^ Collapse of the lager beer cellar of Matthias Pschorr's brewery "zum Hacker" on December 3, 1872 , in the Wiener Zeitung of December 10, 1872, ÖNB.
- ^ Walter Gais, Max Schüler: 150 Years of the Pschorr Brewery. Munich 1970.
- ↑ At the Wiesn ( Memento of the original from October 28, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. on the website of the Hacker-Pschorr-Brauerei. Retrieved October 17, 2012.
- ↑ Bräurosl at the Wiesn , Wiesnkini. Retrieved January 15, 2014.
- ↑ Hacker marquee at the Wiesn , Wiesnkini. Retrieved January 15, 2014.
- ↑ Herzkasperl festival tent at the Wiesn , Wiesnkini. Retrieved January 15, 2014.
- ↑ Hacker Pschorr , accessed on August 20, 2020.
- ^ Tollwood Partner , accessed August 20, 2020.
Coordinates: 48 ° 7 ′ 19.8 ″ N , 11 ° 34 ′ 57.8 ″ E