Paulaner brewery

from Wikipedia, the free encyclopedia
Paulaner Brewery Group GmbH & Co. KGaA
legal form GmbH & Co. KGaA
founding 1634, first documented mention
Seat Munich (Germany)
management
  • Jörg Lehmann (Chair)
  • Stefan Fischbach
  • Raphael Rauer
  • Andreas Steinfatt
Branch brewery
Website www.paulaner.de
Status: 2020

The Paulaner Brewery is a brewery in Munich and the lead company of the Paulaner Brewery Group .

history

Beer output by the Paulaner brewery in St.
1998
  
 1,710,000
2006
  
 2,150,000
2009
  
 2,160,000
2013
  
 2,250,000
2015
  
 2,420,000
2016
  
 2,320,000
2017
  
 2,390,000

The name of the brewery refers to the Paulaner Order , which was founded by Franz von Paola in southern Italy and who took over the Neudeck ob der Au monastery near Munich in 1627/29 from the order of the Basilians .

The monks of the Paulaner Order had been brewing their beer for their own use since February 24, 1634 at the latest. On that day, the bourgeois Munich brewers lodged a complaint with the mayor to ban the sale of the Paulaner monks' home-brewed beer in the Neudeck ob der Au monastery. It was unsuccessful. This first official mention is considered to be the founding date of the Paulaner brewery.

The Paulaner beer, which was allowed to be served publicly on the feast days of the order's founder, was a bock beer that soon gained local fame. In 1751 the monks were given the official license to serve from the highest level. As a thank you, the Paulaner monks invited the elector and his wife to the monastery to taste the first mug of Lenten beer. A tradition that is cultivated before every Salvator rehearsal, when the Paulaner brewery boss gives the Bavarian Prime Minister the first Mass Salvator, as in the time of the Elector, with the words “Salve pater patriae! Bibas, princeps optime ”(“ Greetings, father of the fatherland! Drink, best prince! ”).

In 1773 master brewer Valentin Stephan Still moved from the Paulaner monastery in Amberg to the monastery in Neudeck ob der Au. As "Brother Barnabas", he set new standards in terms of quality and taste with his art of brewing. Its recipe is still considered the basis of the Paulaner Salvator. The figure of the Nockherberg “preacher” ( see below ), which was used from 1992 to 2010, is named after him.

After the abolition of the Pauline monastery Neudeck in 1799 the monastery buildings were in Munich's Au located in a penitentiary (to 2009 prison Neudeck converted). In 1806 the master brewer Franz Xaver Zacherl acquired the former brewery of the monastery and from then on continued the bock beer tradition under the name Salvator . Zachler died in the late 1840s. Since he was childless, after his death the brewery was taken over by his nephew Ludwig Schmederer and Heinrich Schmederer and renamed the “Gebrüder Schmederer Aktienbrauerei”. In 1861 the Salvatorkeller was opened on the Nockherberg , not far from the brewery .

In 1896, on March 8, the trademark "SALVATOR" was registered in the trademark roll of the Imperial Patent Office in Berlin. This step was preceded by years of quarrels and abuse of the trademark, because for years numerous other breweries tried in vain to imitate the beer. As a legally protected trademark, recognition only became final with the decision of June 20, 1899 by the Imperial Patent Office in Berlin. In the course of this, the name was changed from “Gebrüder Schmederer Aktienbrauerei” to “Paulaner Salvator Brewery”.

In 1928 the merger with the Thomas brothers beer brewery in Munich took place to form Paulaner Salvator Thomas Bräu . After a bomb attack in World War II in 1944, most of the brewery was destroyed. It was completely rebuilt by 1950. In 1994 the company was converted into Paulaner Brauerei AG , which was converted back into Paulaner GmbH und Co. KG in 1999 .

After the brewery reached its capacity limit at Regerstraße 28, the foundation stone for the new brewery building was laid in 2014 in the Langwied district . Since February 2016 the beer has been completely produced in Langwied (full operation).

On July 4, 2017, the previous Paulaner Brauerei GmbH & Co. KG was merged with Brau Holding International GmbH & Co. KGaA and became the Paulaner Brauerei Gruppe GmbH & Co. KGaA. The Paulaner brewery was previously owned equally by Brauholding International and the Schörghuber group of companies .

Brewery group

The Paulaner Brewery is the lead company of the Paulaner Brauerei Gruppe GmbH & Co. KGaA , 70% of which is owned by the Schörghuber Group and 30% by the Dutch Heineken International BV.

The Paulaner Brauerei Gruppe GmbH & Co. KGaA includes Hacker-Pschorr Bräu, the Fürstlich Fürstenbergische Brewery, Auerbräu, Hopf Weissbierbrauerei, private brewery Schmucker and the private brewery Hoepfner. In addition, the brewery group holds a 63.8 percent stake in the listed Kulmbacher Brauerei AG.

As of December 31, 2018, the Barth-Haas-Group lists the Paulaner Brewery Group in 32nd place of the 40 largest brewery groups in the world.

Products

Former factory at Falkenstrasse 11
Paulaner Salvator

There are a total of 13 different products in the brewery's range (as of 2020):

  • Wheat beer (yeast wheat beer, naturally cloudy / yeast wheat beer dark / crystal / Isar Weisse (formerly yeast wheat beer light) / yeast wheat beer alcohol-free / wheat beer 0.0%)
  • Munich beers (light / Urtyp / light alcohol-free)
  • Specialties (Oktoberfest beer / Salvator / Zwickl / Ur-Dunkel)

There are also mixed beer beverages such as Paulaner Natur Radler, Natur Radler alcohol-free, Natur Radler grapefruit, Weißbier lemon and Weißbier lemon alcohol-free. Paulaner also makes Spezi .

All beers are brewed according to the Bavarian Purity Law of 1516.

The brewery claims to value Bavarian raw materials. Most of the hops come from the Hallertau and the malt from the surrounding area around Munich. The brewing water is brought to the surface from deep wells 190 meters deep [13]. Paulaner also operates its own yeast breeding facility.

Oktoberfest

Paulaner supplies three large festival halls at the Munich Oktoberfest : the Armbrustschützenzelt , the Käfer Wiesnschänke and the Paulaner Festzelt. The latter is the brewery's tent and, with the new building in 2010, was the first Oktoberfest tent with a central beer ring line that supplies all the bars. Many smaller tents at the "Wiesn" also serve Paulaner.

Salvator tasting and strong beer festival

Every year in spring, the strong beer festival , which lasts around two weeks, takes place at Paulaner am Nockherberg . The prelude is the Salvator rehearsal with a celebratory speech and singspiel, in which the Bavarian state politicians (and a few selected federal politicians) in particular are “ derbleckt ”, ie. H. be taken for a ride. The event has its origins in the first serving license from 1751 (see above). In 1891 the folk singer Jakob Geis gave a humorous speech to the guests present, the Lenten Sermon or Salvatorian Speech was born with it. The Salvator speech only became political in 1954 with the premiere of the popular G'stanzl singer Roider Jackl on Nockherberg. His successors, mostly famous Bavarian cabaret artists or actors, followed this example. The record is held by Emil Vierlinger, who performed a total of 25 times at the Salvator rehearsal. In 1992 the actor Max Grießer slipped into the role of brother Barnabas. He was followed by Erich Hallhuber, Gerd Fischer and Bruno Jonas. In 2008, 2009 and 2010 the actor Michael Lerchenberg was "Brother Barnabas" and thus the keynote speaker. In the Singspiel, he had played for the former Bavarian Prime Minister Edmund Stoiber since around 1984 . In 2010 Lerchenberg and his co-author Christian Springer resigned after a faux pas - some spoke of a scandal . From 2011 to 2018 the fasting sermon was given by the cabaret artist Luise Kinseher in the role of " Bavaria ". In 2019 the cabaret artist Maxi Schafroth took over the role of the fasting preacher.

Excerpts from this event are broadcast on television by Bayerischer Rundfunk and are very popular with those interested in politics. The Salvator rehearsal has been broadcast live on Bavarian radio since 2009.

Salvator Prize

The Paulaner Salvator Prize is a sponsorship prize launched by the Paulaner Brewery in 2017. The aim of the award is to strengthen social engagement in Munich and to support projects that develop togetherness in urban areas. The funding amount is up to 80,000.00 euros - it can be divided between one or more projects.

The 2019 winners are

  • Cooking outside of the box Munich eV (funding amount 30,000.00 euros)
  • "Olytopia" by rehab republic ev (funding amount 25,000.00 euros)
  • D'Schwuhplattler eV (funding amount 15,000.00 euros)

The jury is composed of Andreas Steinfatt (Managing Director Paulaner Brewery), Bernhard Taubenberger (Head of Communication and Marketing Schörghuber Group), David Dietl (Director), Ute Bertel (Directorate of the City of Munich), Christian Boenisch (Arbeiter-Samariter-Bund Munich / Upper Bavaria), Dr. Dominik B. Domnik (CFO Social Entrepreneurship Academy), Prof. Dr. Martina Wegner (Faculty of Applied Social Sciences, Munich University of Applied Sciences) and Bud Willim (Senior Advisor Schomerus).

Triva

  • Paulaner was the first brewery to introduce a non-alcoholic wheat beer in 1986.
  • For many decades the advertising slogan has been “Good. Better. Paulaner. "
  • Well-known advertising figures in 2006 were Oliver Kahn and Waldemar Hartmann .
  • An important advertising medium was the Munich folk actor Walter Sedlmayr until the year he was murdered (1990) .
  • The company is one of the sponsors of FC Bayern Munich .
  • Paulaner exports to over 70 countries around the world.
  • Paulaner Oktoberfest beer is served over 100 Oktoberfests worldwide.
  • Paulaner operates over 14 Paulaner brewhouses worldwide.

See also

Web links

Commons : Paulaner Brewery  - Collection of pictures, videos and audio files

Individual evidence

  1. ↑ paulaner-gruppe.de: Imprint
  2. ↑ a b c d e f g Good beer campaign: Beer brands in Germany , accessed on March 7, 2018.
  3. ^ Hannes Burger: 350 years of Paulaner-Salvator-Thomasbräu AG 1634-1984. Anniversary commemorative publication. Paulaner-Salvator-Thomasbräu AG, Munich 1984, ISBN 978-3-8055-3845-9 , doi : 10.1159 / isbn.978-3-318-01949-0 .
  4. ↑ Johannes Rieger: Salve pater patriae in Huber, Gerald (ed.): Feste - from Aperschnalzen to Schlappentag. Volk Verlag, Munich 2013, ISBN 3-86222-093-1 .
  5. ^ Hannes Burger: 350 years of Paulaner-Salvator-Thomasbräu AG 1634-1984. Anniversary commemorative publication. Paulaner-Salvator-Thomasbräu AG, Munich 1984, ISBN 978-3-8055-3845-9 , doi : 10.1159 / isbn.978-3-318-01949-0 .
  6. ↑ a b Archived copy ( Memento from July 29, 2010 in the Internet Archive )
  7. ↑ hartbrunner.de: July 20, 1899
  8. ↑ Paulaner Chronicle , accessed on July 31, 2020
  9. ↑ auer-muehlbach.de: Chronicle of the brewery .
  10. ↑ Reasons for moving to www.brauerei-langwied.de ( memento from July 26, 2014 in the Internet Archive ), accessed on December 31, 2014.
  11. ↑ http://www.brauerei-langwied.de/Paulaner-feiert-Grundsteinlege-fuer-neue-Brauerei.html
  12. ^ Paulaner Brewery Langwied, schedule , accessed on May 13, 2017
  13. ↑ Merger of Paulaner Brewery and BHI completed , at www.brauholdinginternational.de  ( page no longer available , search in web archives ), accessed on July 15, 2017@1@ 2Template: Toter Link / www.brauholdinginternational.de
  14. ^ Paulaner Münchner Braukunst , accessed on July 31, 2020
  15. ↑ The Barth Report: The 40 largest brewery groups in the world as of December 31, 2017. (PDF) Joh.Barth & Sohn GmbH & Co KG., July 2018, p. 9 , accessed on July 27, 2018 .
  16. ^ Paulaner Münchner Braukunst , accessed on July 31, 2020
  17. ↑ The Armbrustschützenzelt at the Wiesn , Wiesnkini, accessed on February 18, 2014.
  18. ↑ The Käfer Wiesnschänke at the Wiesn , Wiesnkini, accessed on February 18, 2014.
  19. ^ Paulaner festival tent , accessed on August 20, 2019
  20. ↑ The Winzerer Fähndl at the Wiesn , Wiesnkini, accessed on February 18, 2014.
  21. ↑ Johannes Rieger: Salve pater patriae in Huber, Gerald (ed.): Feste - from Aperschnalzen to Schlappentag. Volk Verlag, Munich 2013, ISBN 3-86222-093-1 .
  22. ↑ Fasting preacher Michael Lerchenberg - Das Orakel vom Nockherberg , on www.sueddeutsche.de , accessed on May 19, 2019
  23. ↑ focus.de of March 4, 2010
  24. ↑ Resignation of Michael Lerchenberg - Barnabas' last sermon In: sueddeutsche.de of March 5, 2010. Quote: “After all, those responsible for the brewery, the Schörghuber group and the BR had read and accepted the speech beforehand. During the performance, Lerchenberg replaced the originally intended word 'fence' with 'barbed wire' and added the remark 'Hamma scho moi g'habt'. "
  25. ↑ Surprising announcement on stage: Luise Kinseher stops as "Mama Bavaria". Focus Online , February 28, 2018, accessed February 28, 2018.
  26. ^ Nockherberg 2013: Bavaria scolds her children. Bayerischer Rundfunk, February 27, 2013, accessed on March 5, 2013
  27. ↑ Paulaner Salvator Prize 2019 , accessed on July 31, 2020
  28. ↑ Winner of the Paulaner Salvator Prize 2019 , accessed on July 31, 2020
  29. ↑ Jury members of the Paulaner Salvator Prize , accessed on July 31, 2020
  30. ↑ Paulaner Chronicle , accessed on July 31, 2020
  31. ^ Paulaner International , accessed July 31, 2020
  32. ↑ Paulaner Experience Worldwide , accessed July 31, 2020

Coordinates: 48 ° 7 ′ 18.1 ″  N , 11 ° 35 ′ 4.1 ″  E