Heinrich Oswald (Manager)

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Heinrich Oswald (born May 15, 1917 in Riehen , Canton Basel-Stadt ; † March 6, 2008 in Küsnacht ZH ) was a Swiss manager and reformer of the Swiss Army .

Heinrich Oswald at the Lilienberg Entrepreneur Forum, Ermatingen, on June 21, 2007

Life

Heinrich Oswald attended the Humanist Gymnasium in Basel and was awarded a Dr. iur. PhD. In 1943 he was admitted to the bar. He first worked in the Federal Department of Economic Affairs (1943–1946) in Bern and then joined the food company Knorr , where he held various functions (head of personnel, sales and export manager, marketing director) before becoming general director in 1966. From 1972 to 1983 he was Chairman of the Board of Directors and Delegate of the Board of Directors of the Swiss media company Ringier .

Heinrich Oswald was announced by the Federal Councilor Rudolf Gnägi used Commission on questions of military education and training of the army (report Oswald) to modernize the army, which is entitled, among other things, the abolition of the Prussian Attention position (standing at attention) and the extension of the previously exclusively officers Salutation "Herr" recommended for all soldiers (so-called Oswald reform; as a result, however, the salutation "Herr" was dropped for all ranks).

During Oswald's time at Knorr, the advertising character Knorrli was introduced , which every Swiss child was familiar with in the second half of the 20th century.

During his tenure at Ringier, Schweizer Illustrierte and Sie + Er were merged, the printing center in Adligenswil LU was expanded and new magazines such as GlücksPost and L'Hebdo were introduced. He also founded the Ringier School of Journalism . He retired in 1984 and voluntarily passed away in 2008 with the help of an euthanasia organization.

Books by Heinrich Oswald

  • The position of the sales manager in modern marketing . Bern 1965.
  • Partnership between manufacturer and trade in the force field of the new age . Bern 1967.
  • Leading instead of managing! Corporate management accents . Bern / Stuttgart 1967.
  • Changing of the guard at the top. Representation and succession in business and administration . Düsseldorf / Vienna 1970.
  • I ask for your hard-to-get attention. Small everyday education for managers of all sizes . 1982, ISBN 3-7165-0412-2 .
  • Manager - monarch without a confessor and court jester .
  • Change of front of the manager. From Coriolan to Iacocca . Zurich 1988, ISBN 3-478-31390-2 .
  • Management crisis. The interim solution . Zurich 1989.
  • Management with a smile . 1997, ISBN 3-7225-6913-3 .
  • Key experience . Zollikon 2004, ISBN 3-909194-17-6 .

Books and texts about Heinrich Oswald

  • Ueli Oswald: Exit. The last year with my father. Edition Epoca, Zurich 2009. ISBN 3-905513-47-1 .
  • Jean Pierre Peternier: Heinrich Oswald - Philanthropist and Reformer (1917–2008), in: Allgemeine Schweizerische Militärzeitschrift 174 (2008), Issue 4, pp. 8–9.

Web links

proof

  1. ^ [Author?]: Grüeziwohl, (Herr) Hauptmann !, in: Der Brückenbauer from August 7, 1970; [Author?]: Introduction to the history and development of military forms of salutation and salutation (excerpt from Central Service Regulations (ZDv) 10/8, Chapter 6, Appendix 1), in: Information for the Troops 1987, No. 4, p. 44–46 (ZDv 10/8 is the predecessor of the central guideline A2-2630 / 0-0-3 “Military forms and celebrations of the Bundeswehr” .); Jean Pierre Peternier: Heinrich Oswald - Philanthropist and Reformer (1917–2008), in: Allgemeine Schweizerische Militärzeitschrift 174 (2008), Issue 4, pp. 8–9. Compare then Swiss Army: Basic training for all military branches, valid from May 1, 1963, where in the chapter on greeting and reporting (pp. 21–30 of "Mr. Major", in its addendum No. 1, valid from January 1, 1971, however "Lieutenant" and "Major" are mentioned.
personal data
SURNAME Oswald, Heinrich
BRIEF DESCRIPTION Swiss business leader
DATE OF BIRTH May 15, 1917
PLACE OF BIRTH Riehen
DATE OF DEATH March 6, 2008
Place of death Küsnacht ZH