Houzz

from Wikipedia, the free encyclopedia
Houzz Inc.
legal form Corporation
founding June 2, 2008
Seat Palo Alto, CA, USA
management Adi Tatarko ( CEO ), Alon Cohen (President)
Website www.houzz.com

Houzz is a website and online community for architecture , interior design, and garden and landscape architecture . Users of the platform and the mobile apps can view pictures and projects from the areas of living , building and gardening and find suitable local experts for their projects. There is also a magazine on the site with articles and advice on design and furnishing topics. The company has three locations in the USA and international offices in London , Berlin , Sydney , Moscow and Tokyo . The company is headquartered in Palo Alto , California.

history

Houzz was founded in 2008 by the couple Adi Tatarko and Alon Cohen and launched in February 2009. The company's name is a combination of the words "house" and "buzz". Based on their experience in renovating their house, the two developed an online platform on which homeowners can network with experts from the furnishing and construction industry. A mobile app for the iPad was released in November 2010 , the version for the Android operating system followed in December 2012. In August 2013, the iPhone and iPad app had already been downloaded several million times. Houzz CEO and Co-Founder Adi Tatarko was a speaker at Techmanity, a technology and innovation conference in Silicon Valley, in October 2014. In November 2014 Tatarko spoke with Alfred Lin at the Web Summit in Dublin, the largest technology conference in Europe.

financing

In September 2010, Tatarko and Cohen raised $ 2 million in first-round financing and began hiring staff for the Palo Alto office. The funding round was led by Oren Zeev of Orens Capital, who joined Houzz's board of directors. In 2011, Houzz secured $ 11.6 million in a follow-up round led by Sequoia Capital and other investors. Alfred Lin, Vice President and former top executive at Zappos , joined the Houzz Board of Directors. In 2013, Houzz announced a third round of investors with $ 35 million in capital, led by NEA and GGV Capital, with the participation of Sequoia Capital, Comcast Ventures, Kleiner Perkins Caufield & Byers (KPCB) and David Sacks. In 2014, Houzz announced the completion of another $ 165 million financing round, led by Sequoia and involving existing investors Oren Zeev, New Enterprise Associates (NEA), GGV Capital and KPCB, as well as new entrants DST Global and T. Rowe Price . In 2017, Houzz received another $ 400 million funding from an unnamed investor. The company has since been valued at $ 4 billion.

Image database

As of May 2015, the number of photos in the Houzz image database was over 6.5 million. In August 2017 it had grown to over 14.7 million images, in June 2020 to 21.7 million images. The images uploaded by the expert community show interior design and housing projects as well as professionally designed outdoor areas and gardens. Users can sort the photos by room, style and location and save them in image collections called “Idea Books” in their own profile. By clicking on the picture, you can find out more about the executing expert, ask him questions about the photo, look at other projects of the expert or receive information about the products shown in the pictures.

Expert directory

Experts, the majority of whom are architects and designers, but also garden designers and craftsmen, can register for free on Houzz in order to present their completed projects, to work with customers and to acquire new customers. Students from the fields of architecture and design can register in their own expert category.

Editorial content

Local editorial offices in Palo Alto and the international branches as well as freelance journalists and experts from all over the world write articles and editorial content for the website and the newsletter on a daily basis. In May 2015, a dedicated video channel called "HouzzTV" was launched on the US site. The first video series "My Houzz" published there shows a renovation project by US actor Ashton Kutcher , who is also an investor in Houzz.

Press reviews

Fast Company magazine voted Houzz in 2015 at number 11 of the “Most Innovative Companies 2015”. In the "Disruptor 50 list" published annually by CNBC - a list of 50 companies that are revolutionizing their respective industries through their innovation - Houzz also took 11th place. The mobile app also received consistently positive reviews from users and experts. The New York Times pointed out that the Houzz app is one of the few apps with an average rating of 5 stars that doesn't come from the games sector.

Web links

Individual evidence

  1. ↑ Press information. In: houzz.de. Retrieved May 13, 2015 .
  2. ↑ Steven Kurutz: Houzz Proud. In: New York Times . March 21, 2012, accessed May 21, 2015 .
  3. ↑ Robin Wauters: Heads Up, Home Design Freaks: Houzz Launches New iPad App, Raises $ 2M. In: techcrunch.com. November 11, 2010, accessed May 22, 2015 .
  4. ↑ Michael Carney: The numbers say Houzz has lit a fire under the home remodeling market. In: pando.com. August 27, 2013, accessed May 22, 2015 .
  5. ↑ Frederic Lardinois: Adi Tatarko Of Houzz: “Bootstrapping Was The Best Thing That Ever Happened To Us”. In: techcrunch.com. September 10, 2013, accessed May 22, 2015 .
  6. ↑ 2014 Confirmed Speakers. (No longer available online.) In: Techmanity.com. Archived from the original on May 11, 2015 ; accessed on May 13, 2015 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.techmanity.com
  7. ↑ Web Summit 2014 Adi Tatarko in conversation with Alfred Lin Source: Youtube , accessed on May 13, 2015.
  8. ↑ Robin Wauters: Heads Up, Home Design Freaks: Houzz Launches New iPad App, Raises $ 2M. In: techcrunch.com. November 11, 2010, accessed May 22, 2015 .
  9. ↑ Lauren Goode: Exclusive: Houzz Brings Home $ 11.6 Million in Series B Funding. In: allthingsd.com. December 19, 2011, accessed May 22, 2015 .
  10. ↑ Frederic Lardinois: Home Remodeling Platform Houzz Raises $ 35M Series C Round Led By NEA And GGV Capital, Launches Paid Pro + Accounts. In: techcrunch.com. January 29, 2013, accessed May 22, 2015 .
  11. ^ Colleen Leahey: Houzz's unconventional route to the big leagues. In: fortune.com. May 31, 2013, accessed May 22, 2015 .
  12. ↑ Frederic Lardinois: Houzz Raises $ 165M Series D Funding Round Led By Sequoia To Fuel International Expansion. In: techcrunch.com. October 1, 2014, accessed May 22, 2013 .
  13. ↑ Photos and ideas for living. In: houzz.de. Retrieved May 22, 2013 .
  14. ↑ Houzz. Retrieved August 24, 2017 .
  15. ↑ The most beautiful living ideas & furnishing ideas for rooms | Houzz. Retrieved June 19, 2020 .
  16. ↑ Houzz Launches Online Video Channel HouzzTV. In: houzz.com. Retrieved May 21, 2015 .
  17. ↑ Isaac Saul: Houzz App Is An Easy Way To Give A Lovely Gift This Mother's Day. In: aplus.com. May 5, 2015, accessed May 21, 2015 .
  18. ↑ Danielle Sacks: Most Innovative Companies 2015. In: Fast Company . Retrieved May 21, 2015 .
  19. ↑ Meet the 2015 CNBC Disruptor 50 companies. In: cnbc.com. May 12, 2015, accessed May 21, 2015 .
  20. ^ Bob Tedeschi: Before Tearing Out a Wall, Check Your Phone. In: New York Times . January 18, 2012, accessed May 22, 2015 .