Hunkemöller International

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Hunkemöller International

logo
legal form BV
founding 1886
Seat Hilversum , Netherlands
management Philip F. Mountford, Ronald C. Hemmer, Mania Wermelskirchen, and Vi J. Patel
Number of employees 6,200 (2017)
sales EUR 550 million (2017)
Branch Fashion
Website www.hunkemoller.de

Hunkemöller International is a Dutch clothing company specializing in lingerie and lingerie. The company was founded in Amsterdam in 1886 as a corset specialist shop and is now a multi-channel retailer with over 6,200 employees in 23 countries. Hunkemöller is one of the industry leaders for women's underwear in the Benelux countries.

Hunkemöller branch Cologne Hohe Strasse

history

Wilhelm Hunkemöller (1858–1927), who comes from Warendorf , and his wife Josephina Lexis founded the company in 1886 as a specialist shop for corsets and hoop skirts in Amsterdam. At first they produced corsets there in their own factory. In the following years the family business opened branches in Amsterdam , Rotterdam and Utrecht . In 1974 the company was bought by Vendex subsidiary Confendex BV, a subsidiary of Vroom & Dreesman BV. The company name was shortened from "Hunkemöller Lexis" to "Hunkemöller". The first branch in Belgium followed in 1977, and ten years later the first store in Germany. Today the company is represented in several European cities and in the Middle East. Flagship stores are located in Stuttgart, Oberhausen, Düsseldorf, Amsterdam, Vienna, Antwerp and Rotterdam.

Since August 31, 2016, the brand is presented by the Dutch model Doutzen Kroes . Doutzen has already designed a lingerie, sports and swimwear collection in collaboration with Hunkemöller. Before that, the photo model and presenter Sylvie Meis were the face of the company.

Corporate structure

Hunkemöller operates multi-channel sales that include branches, shop-in-shops, e-commerce and international franchising. The company has been pursuing a franchising program since 1979 . Hunkemöller now has more than 850 stores in which over 6,200 employees work for the lingerie brand. Since the end of 2010 the company has belonged to PAI Partners , a European private equity group. It was previously part of Maxeda, a Dutch retail company. Hunkemöller is based in Hilversum . In 2017 it recorded a turnover of 550 million euros. The company was acquired by the Carlyle Group in early 2016 .

Corporate governance

Management

title Surname
CEO Philip Mountford
CFO Ron Hemmer
COO Vi Patel

Board members

title Surname
CEO Philip Mountford
CFO Ron Hemmer
COO Vi Patel
Global HR Director Anne Jaakke
Global Marketing & Communications Director Alexandra Legro
Design Director Zoe Price-Smith
Buying Director Charlotte Davies
Omni-Channel Director Gijs van Engelen
Merchandise & Planning Director Ben Hawksley

Branch network

Hunkemöller is represented in the following countries:

Hunkemöller branches
Europe and Asia Middle East and North Africa Lesser Antilles
  • Belgium
  • Denmark
  • Germany
  • France
  • Great Britain
  • Greece
  • Luxembourg
  • Netherlands
  • Austria
  • Russia
  • Sweden
  • Switzerland
  • Spain
  • Turkey
  • Ukraine
  • Belarus
  • Egypt
  • Bahrain
  • Israel
  • Kuwait
  • Morocco
  • Saudi Arabia
  • Aruba
  • Bonaire
  • Curacao
  • Hunkemöller branch in Oberhausen
  • Sales room of the Hunkemöller branch in Oberhausen.jpg
  • Interior view of the Hunkemöller branch in Oberhausen.jpg

Collections

Hunkemöller sells lingerie , shapewear, nightwear , swimwear , sportswear, hosiery and accessories for women. The own brands include HKMX (sportswear), Private Collection (seductive lingerie), Noir (special lingerie and swimwear), Bra Solutions (from basic bras and push-up bras to bras with large cups), as well as The Sylvie Collection and Marlies Dekkers Collection (collaborative collections with designers). The “Doutzen's Stories” collection has been online since October 27, 2016.

Awards

In 2014, Hunkemöller was repeatedly voted the best lingerie retailer in the Netherlands. The underwear specialist shop in Belgium, Germany and Austria previously received this award. In addition, the company was awarded the “Best Lingerie Store” award for the first time in Austria seven times in the Netherlands, five times in Belgium and Luxembourg, three times in a row in Germany and in 2013 for the first time in Austria. In Germany, Hunkemöller also received the Retailer of the Year Award 2015 (dealer of the year).

  • 2017: Awarded "Dealer of the Year" 2017 in the field of lingerie
  • 2017: Award as service champion - SILVER rank 2017
  • 2017: Award for “Top Shop 2017” in the fashion & accessories area by Computer BILD
  • 2017: Handelsblatt quality seal for an excellent price-performance ratio in the fashion brands category
  • 2016: Award “Best Online Shop” in the underwear & lingerie category by the Germany Test by Focus
  • 2016: Plux X Award "Germany's Best Dealer 2016" - Award for the highest customer satisfaction
  • 2016: RETA (Retail Technology award) in the Best Enterprise Solution category
  • 2015: VROUW Award Telegraaf (NL) for the best lingerie collection with a focus on the Sylvie London Collection (chosen by readers of VROUW)
  • 2015: Women's Health Germany Award for Best Lingerie Brand
  • 2015: RETA (Retail Technology award) in the “best customer experience” category with the flagship store in Düsseldorf
  • 2014: Mercuriusprijs for the best store concept in Belgium with the Meir flagship store in Antwerp

Web links

Commons : Hunkemöller  - collection of images, videos and audio files

Individual evidence

  1. ↑ About us - Hunkemöller. In: www.hunkemoller.de. Retrieved October 18, 2016 .
  2. ↑ Doutzen Kroes is the new brand ambassador for Hunkemöller. In: www.hunkemoller.de. Retrieved October 18, 2016 .
  3. ↑ Doutzen Kroes: She is the new face for Hunkemöller . In: Cosmopolitan . ( cosmopolitan.de [accessed on May 30, 2017]).
  4. ↑ "Doutzen's Stories Sport": We have to have these cool sports outfits! In: GRAZIA Germany . ( grazia-magazin.de [accessed on May 30, 2017]).
  5. ↑ FashionNetwork.com, Melanie Muller: Hunkemöller launches first swimwear collection by Doutzen Kroes . In: FashionNetwork.com . ( fashionnetwork.com [accessed May 30, 2017]).
  6. ↑ About us - Hunkemöller. In: www.hunkemoller.de. Retrieved October 18, 2016 .
  7. ^ PAI Partners agrees to sell Hunk emöller to The Carlyle Group. Retrieved December 11, 2015 .
  8. ↑ Retail Practice: Our Brand Journey - Hunkemöller . 2017.
  9. ↑ Hunkemöller | The Carlyle Group. In: www.carlyle.com. Retrieved October 13, 2016 .
  10. ↑ Doutzen Kroes is the new brand ambassador for Hunkemöller. In: www.hunkemoller.de. Retrieved October 18, 2016 .
  11. ^ Retailer of the Year Nieuws. Retrieved June 5, 2018 .
  12. ↑ Ranking of the 2,895 companies. Retrieved November 3, 2017 .
  13. ↑ Statista - the statistics portal. Retrieved May 18, 2017 .
  14. ↑ Brand ranking price-performance: Lidl beats them all . ( wuv.de [accessed on March 13, 2017]).
  15. ↑ GERMANY TEST - The best online shops. Retrieved May 30, 2017 .
  16. ↑ Plus X Award »Germany's best dealer. In: www.plusxaward.de. Retrieved October 18, 2016 .
  17. ↑ EHI Retail Institute: Prize Winners 2016 - retail technology awards europe - EHI Retail Institute. In: www.reta-europe.com. Retrieved October 13, 2016 .
  18. ↑ En de winnaars van de VROUW awards zijn ... In: telegraaf.nl . ( telegraaf.nl [accessed on October 13, 2016]). En de winnaars van de VROUW awards zijn ... ( Memento of the original from October 13, 2016 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.  @1@ 2Template: Webachiv / IABot / www.telegraaf.nl
  19. ↑ retail technology awards europe: these are the 2015 reta winners - invidis . In: invidis . ( invidis.de [accessed on October 13, 2016]).