Impossible Foods

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Impossible Foods, Inc.

logo
legal form Corporation (United States)
founding 2011
Seat Redwood City , California , United StatesUnited StatesUnited States 
management Patrick O. Brown
Branch food
Website www.impossiblefoods.com

Impossible Foods, Inc. , a company that is herbal meat and - milk - substitutes developed without animal ingredients.

The company's headquarters are in Redwood City, California. The company's goal is to produce artificial “meat” from plant-based ingredients without the negative effects of animal production on the environment. The company studies animal products at the molecular level and then selects specific proteins and nutrients from plants to approximate the taste of meat and dairy products.

origin

In 2009 Stanford biochemistry professor Patrick O. Brown decided to devote an 18-month sabbatical to eradicating industrial animal farming , which he identified as the world's biggest environmental problem . Brown and other scientists organized a conference in Washington in 2010 with the aim of raising awareness of this problem. But the workshop with the title “The Role of Animal Agriculture in a Sustainable World Economic System of the 21st Century” had only minimal external impact. As a result, Brown decided that the best way to reduce animal husbandry was to bring a plant-based product to the market that could compete with meat, and in 2011 founded Impossible Foods.

Products

An "impossible burger" or "impossible burger" issued as part of a promotional event in San Francisco

In July 2016 Impossible Foods launched the "Impossible Burger", which it advertised by saying that it "looks, cooks, smells, hisses and tastes like conventional ground beef but is made entirely from plants". Since it's made entirely from plants, Impossible Foods says that such a plant burger uses 95% less land, 74% less water, and that it emits 87% less greenhouse gases than a beef burger. The plant-based burger has more protein, less total fat, and fewer calories than a similar-sized beef hamburger . The burger also contains no cholesterol , antibiotics or synthetic hormones .

For Burger Impossible Foods mixing a hemoprotein -Flüssigkeit, a product obtained from potatoes and wheat protein gel, from konjak roots carbohydrates recovered and fats from coconut oil. Impossible Foods researchers modify the DNA of yeast until it makes the hemoprotein in large quantities.

Production and distribution

Momofuku Nishi restaurant in New York, owned by David Chang, began serving the Impossible burger in July 2016. As of October, it was offered in three other restaurants in California: Jardinière and Cockscomb in San Francisco and Crossroads Kitchen in Los Angeles. The Impossible Burger is not available in retail stores. Impossible Foods is also working on plant-based products that recreate chicken, pork, fish, and dairy products.

On November 6, 2016, Impossible Foods gave out Impossible Burgers for free at a promotional event in San Francisco.

In 2016 Impossible Foods produced the Impossible Burgers in relatively small quantities in Redwood City, California and Rutgers, New Jersey, and these were not in the retail available. Impossible Foods also worked on plant-based products that emulate chicken, pork, fish, and dairy products, but initially decided to focus on ground beef, as this is used in large numbers in burgers.

Impossible Whopper from Burger King

In March 2017, Impossible Foods announced that it would build its first major manufacturing facility in Oakland, California with the goal of producing a million pounds of plant-based burger meat per month. In the first half of 2017, the Impossible Burger debuted on the menu of several franchises, including Bareburger in New York City, Umami Burger in California, and Hopdoddy in Texas.

In December 2017 Impossible Foods signed a deal with DOT, the largest food wholesaler in the United States. From now on, all restaurants in the USA can buy the Impossible Burger via DOT and offer it in their restaurant. In January 2018, the Impossible Burger was already being offered in 400 restaurants in the USA. Impossible Foods planned to expand into Asia in 2018.

White Castle , the oldest hamburger restaurant chain in the USA, began offering the Impossible burger in around 400 restaurants in April 2018.

In July 2018, two years after its first launch in New York, the Impossible Burger was available in around 3,000 restaurants in the United States and Hong Kong. In April 2019, Burger King started selling Impossible Whoppers in 59 branches in the St. Louis area (USA).

technology

Impossible Foods scientists discovered that heme is a key factor in how meat behaves. Heme (part of hemoglobin ) is the molecule that gives blood its red color and helps carry oxygen in living organisms. The heme protein is very abundant in animal muscle, but is also found in soy roots . Impossible Foods uses heme in its products to recreate the complex, savory taste of meat. To produce heme protein from plant sources, Impossible Foods developed a yeast and used a fermentation process that is similar to the methods used to make beer.

Impossible Foods scientists also developed all the key components to mimic animal meat texture - muscle, connective tissue, and fat - with plant ingredients. To replicate the animal fat in hamburgers, Impossible Foods uses coconut fat mixed with ground wheat and potato protein. The potato protein provides a firm appearance when the patty is seared. The coconut oil remains solid, but melts when heated, similar to beef fat.

financing

Impossible Foods received $ 75 million and $ 108 million in venture capital from investors including Google Ventures, Khosla Ventures , Viking Global Investors, UBS , Hong Kong billionaire Li Ka-shing Horizons Ventures and Bill Gates .

Web links

Individual evidence

  1. ^ Impossible Foods . Crunch Base. Retrieved August 12, 2015.
  2. ^ Impossible Foods . Impossible Foods. Retrieved July 29, 2015.
  3. ↑ The Biography of a Plant-Based Burger: One man's mission to make meat obsolete . September 6, 2016.
  4. ↑ http://dels.nas.edu/resources/static-assets/banr/AnimalProductionMaterials/ScopingWorkshopBackground.pdf
  5. ↑ The Biography of a Plant-Based Burger: One man's mission to make meat obsolete . September 6, 2016.
  6. ↑ Connie Loizos: Impossible Foods Raises a Whopping $ 108 Million For Its Plant-Based Burgers . Retrieved October 7, 2015.
  7. ↑ Mic: The Veggie Burger of the Future Cost $ 80M to Invent - And Carnivores Will Be Impressed .
  8. ^ Sandwich of the Week, USA Today . September 6, 2016.
  9. ↑ Lindsey Hoshaw: Silicon Valley's Bloody Plant Burger Smells, Tastes And Sizzles Like Meat , NPR. June 21, 2016. Retrieved July 28, 2016. 
  10. ^ A b Carlo Portmann: Fake Food: Burgers and Wine from the Laboratory. In: NZZ am Sonntag Online. NZZ, April 8, 2017, accessed on April 13, 2018 (German).
  11. ↑ David Chang Adds Plant Based 'Impossible Burger' to Nishi Menu . July 26, 2016.  ( Page no longer available , search in web archives )@1@ 2Template: Dead Link / ny.eater.com
  12. ^ The Impossible Burger's West Coast Debut and the Wild Frontier of Plant-Based Meat . Forbes. October 13, 2016.
  13. ↑ There's a secret ingredient in the plant-based meat Google wanted to buy for $ 200 million . Tech Insider. 19th July 2016.
  14. ↑ Bleeding veggie burgers hit restaurants for first time . The memo. July 27, 2016.
  15. ↑ Lisa M. Krieger: Silicon Valley reverse-engineers the 'Impossible Burger' - here's how to try one for free . November 4, 2016. Archived from the original on November 5, 2016.
  16. ↑ Ucilia Wang: Can Impossible Foods and its plans burgers take on the meat industry? (en-GB) . In: The Guardian , March 2, 2017. Retrieved April 18, 2017. 
  17. ↑ There's a secret ingredient in the plant-based meat Google wanted to buy for $ 200 million . Tech Insider. 19th July 2016.
  18. ↑ Bleeding veggie burgers hit restaurants for first time . The memo. July 27, 2016.
  19. ↑ Nick Rufford: Can the Impossible burger save the world? (en) . In: The Times , April 16, 2017. Retrieved April 18, 2017. 
  20. ↑ Melia Robinson: A startup selling 'bloody' plant-based burgers has a new factory that can make 4 million burgers a month (s) . In: Business Insider , March 22, 2017. Retrieved April 18, 2017. 
  21. ↑ http://www.grubstreet.com/2017/03/bleeding-impossible-burger-debuts-at-bareburger.html
  22. ↑ http://www.latimes.com/business/la-fi-impossible-burger-20170517-story.html
  23. ↑ https://www.timeout.com/austin/blog/you-can-now-get-impossible-burgers-bleeding-veggie-burger-at-hopdoddy-062217
  24. ↑ Impossible Foods Partners with Largest Distributor in US in vegnews.com from January 4, 2018
  25. ↑ Jessi Devenyns: Impossible Burger goes to White Castle . In: Food Dive , Industry Dive , September 13, 2018. Retrieved September 14, 2018. 
  26. ^ A Major Victory for the Impossible Burger, the Veggie 'Meat' that Bleeds . Wired. July 24, 2018.
  27. ^ Nathaniel Popper: Behold the Beefless 'Impossible Whopper'. In: nytimes.com . April 1, 2019, accessed April 4, 2019 .
  28. ^ The Justice . 29th September 2016.
  29. ↑ Serving up a bloody veggie burger is the trick to convincing carnivores . Inverse.
  30. ↑ A veggie burger that 'bleeds' might convince some carnivores to eat green . Public Radio International "The World". 23rd September 2016.
  31. ↑ Can scientists deliver a meatless burger that tastes good and will not harm the planet? . American Chemical Society.
  32. ^ Welcome to the Era of Plant-Based Meat . Food & Wine. April 16, 2016.
  33. ↑ All about the Impossible Burger . September 12, 2016.
  34. ↑ Forget Lab Beef, Impossible Foods' 100% Plant-Based Cheeseburger Is Our Future ( en ) Motherboard / VICE . Retrieved October 7, 2015.
  35. ^ Katie Fehrenbacher: Meet Impossible Foods, another VC-backed veggie meat startup . Gigaom. October 8, 2014. Retrieved July 29, 2015.