Leo Bogart

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Leo Bogart (born 1921 in Lviv , Poland ; died October 15, 2005 in New York City ) was an American communications scientist .

Life

Leo Bogart's parents came from Galicia and emigrated from Poland to the USA in 1923. He graduated from Brooklyn College in 1941 and was drafted into the service. He was employed as an intelligence officer in the US Army in the European theater of war because he had a perfect command of German. After the war, he received his PhD in sociology from the University of Chicago , specializing in communication studies and mass media marketing. He has taught media marketing at New York University , Columbia University, and the Illinois Institute of Technology . He was a Fellow at the Center for Media Studies at Columbia University and conducted research as a Fellow of the Fulbright Program in France. He was at times a columnist for Presstime Magazine . He has published a variety of scientific articles and more than ten books.

Bogart worked for many years as Executive Vice President and Manager of the "Newspaper Advertising Bureau", the sales organization for the press industry.

Bogart was 1966/67 chairman of the American Association for Public Opinion Research (AAPOR) and was also chairman of the World Association for Public Opinion Research (WAPOR) for an electoral term .

Elisabeth Noelle-Neumann

Bogart has been grappling with the vita of the German pollster Elisabeth Noelle-Neumann since 1966 at the latest and pointed out in the article Is there a World Opinion? on her dissertation written in 1941 and on her connection to National Socialism.

He repeated the criticism of Noelle-Neumann in the 1991 article The Pollster and the Nazi in the magazine Commentary , whereupon in October 1991 the Chicago sociologist and dean John J. Mearsheimer also made a long overdue declaration of her work as an author and editor of the NS -Zeitung Das Reich and demanded an apology from Noelle-Neumann. The criticism was taken up again in 1997 by Chris Simpson of the American University in Washington.

Fonts (selection)

  • The age of television; a study of viewing habits and the impact of television on American life . New York, F. Ungar Pub. Co. 1956
  • Social research and the desegregation of the US Army; two original 1951 field reports . Chicago: Markham Pub. Co., 1969
  • Current controversies in marketing research . Chicago: Markham Pub. Co., 1969
  • Silent politics: polls and the awareness of public opinion . New York: Wiley-Interscience, 1972
  • Premises for propaganda: the United States Information Agency's operating assumptions in the cold war . New York: Free Press, 1976
  • Press and public: who reads what, when, where, and why in American newspapers . Hillsdale, NJ: L. Erlbaum Associates, 1981
  • Commercial culture: the media system and the public interest . New York: Oxford University Press, 1995
  • with Agnes Bogart: Cool words, cold war: a new look at USIA's Premises for propaganda . Washington, DC: American University Press, 1995
  • Strategy in advertising: matching media and messages to markets and motivations . Lincolnwood, IL: NTC Business Books, 1996
  • How I earned the ruptured duck: from Brooklyn to Berchtesgaden in World War II . Foreword by Charles Winick . College Station, Tex. : Texas A&M Univ. Press, 2004
  • Over the edge: how the pursuit of youth by marketers and the media has changed American culture . Chicago: Ivan R. Dee, 2005

Web links

Individual evidence

  1. ^ Leo Bogart: Is there a World Public Opinion? , in: Polls , International Opinion Research Documents, No. 3, 1966, p. 2
  2. ↑ Professor Is Criticized for Anti-Semitic Past , report, in: The New York Times , November 28, 1991
  3. ↑ William H. Honnan: US professor's critisism of Scholar's Work Stirs Controversy , in: The New York Times , 27 August 1997


personal data
SURNAME Bogart, Leo
BRIEF DESCRIPTION American communication scientist
DATE OF BIRTH 1921
PLACE OF BIRTH Lviv
DATE OF DEATH October 15, 2005
Place of death New York City