List of the most valuable brands

The market researchers Millward Brown and Interbrand determine annually the world's highest brand values and make lists of the most valuable brands in the world together. Interbrand first published a list of the most successful brands in 1988. An updated list of the “Best Global Brands” has been published annually since 2000. Millward Brown has published the “BrandZ Top 100 Most Powerful Brands Ranking” annually since 2006.

2000

Interbrand
space		brand	Brand value [billion U.S-$]	origin	Change in percent
	01	Coke	72,537	United States
	02	Microsoft	70.196	United States
	03	IBM	53.183	United States
	04th	Intel	39.048	United States
	05	Nokia	38,528	Finland
	06th	General Electric	38.127	United States
	07th	ford	36,368	United States
	08th	Disney	33,553	United States
	09	MC Donalds	27.859	United States
	10	AT&T	25,548	United States

2001

Interbrand
space		brand	Brand value [billion U.S-$]	origin	Change in percent
	01	Coke	68.945	United States	- 05th
	02	Microsoft	65,068	United States	- 07th
	03	IBM	52.752	United States	- 01
	04th	General Electric	42,396	United States	+11
	05	Nokia	35.035	Finland	- 09
	06th	Intel	34.665	United States	-11
	07th	Disney	32,591	United States	- 03
	08th	ford	30.092	United States	-17
	09	MC Donalds	25.289	United States	- 09
	10	AT&T	22.828	United States	-11

2002

Interbrand
space		brand	Brand value [billion U.S-$]	origin	Change in percent
	01	Coke	69.637	United States	+ 01
	02	Microsoft	64.091	United States	- 02nd
	03	IBM	51.188	United States	- 03
	04th	General Electric	41,311	United States	- 03
	05	Intel	30.861	United States	-11
	06th	Nokia	29,970	Finland	-14
	07th	Disney	29.256	United States	-10
	08th	MC Donalds	26.375	United States	+ 04
	09	Marlboro	24,151	United States	+10
	10	Mercedes Benz	21,010	Germany	- 03

2003

Interbrand
space		brand	Brand value [billion U.S-$]	origin	Change in percent
	01	Coke	70.453	United States	+ 01
	02	Microsoft	65.174	United States	+ 02
	03	IBM	51.767	United States	+ 01
	04th	General Electric	42,340	United States	+ 02
	05	Intel	31.112	United States	+ 01
	06th	Nokia	29,440	Finland	- 02nd
	07th	Disney	28,036	United States	- 04th
	08th	MC Donalds	24,699	United States	- 06
	09	Marlboro	22,183	United States	- 08
	10	Mercedes Benz	21,371	Germany	+ 02

2004

Interbrand
space		brand	Brand value [billion U.S-$]	origin	Change in percent
	01	Coke	67.394	United States	- 04th
	02	Microsoft	61,372	United States	- 06
	03	IBM	53.791	United States	+ 04
	04th	General Electric	44.111	United States	+ 04
	05	Intel	33,499	United States	+ 08
	06th	Disney	27.113	United States	- 03
	07th	MC Donalds	25.001	United States	+ 01
	08th	Nokia	24,041	Finland	-18
	09	Toyota	22.673	Japan	+ 09
	10	Marlboro	22.128	United States	± 00

2005

Interbrand
space		brand	Brand value [billion U.S-$]	origin	Change in percent
	01	Coke	67.525	United States	± 00
	02	Microsoft	59.941	United States	- 02nd
	03	IBM	53.376	United States	- 01
	04th	General Electric	46.996	United States	+ 07
	05	Intel	35,588	United States	+ 06
	06th	Nokia	26,452	Finland	+10
	07th	Disney	26,441	United States	- 02nd
	08th	MC Donalds	26.014	United States	+ 04
	09	Toyota	24.837	Japan	+10
	10	Marlboro	21,189	United States	- 04th

2006

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Coke 67,000  United States - 01 02 Microsoft 56,926  United States - 05th 03 IBM 56,201  United States + 05 04th General Electric 48.907  United States + 04 05 Intel 32,319  United States - 09 06th Nokia 30.131  Finland +14 07th Toyota 27.941  Japan +12 08th Disney 27.848  United States + 05 09 MC Donalds 27.501  United States + 06 10 Mercedes Benz 21.795  Germany + 09

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Microsoft 62.039  United States 02 General Electric 55.834  United States 03 Coke 41,406  United States 04th China Mobile 39.168  China 05 Marlboro 38.510  United States 06th Wal-Mart 37.567  United States 07th Google 37.445  United States 08th IBM 36.084  United States 09 Citibank 31,028  United States 10 Toyota 30,201  Japan

2007

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Coke 65,324  United States - 03 02 Microsoft 58,709  United States + 03 03 IBM 57.090  United States + 02 04th General Electric 51,569  United States + 05 05 Nokia 33.696  Finland +12 06th Toyota 32,070  Japan +15 07th Intel 30,954  United States - 04th 08th MC Donalds 29,398  United States + 07 09 Disney 29.210  United States + 05 10 Mercedes Benz 23,568  Germany + 08

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 66,434  United States +77 02 General Electric 61.880  United States +11 03 Microsoft 54,951  United States -11 04th Coke 44.134  United States + 07 05 China Mobile 41.214  China + 05 06th Marlboro 39.166  United States + 02 07th Wal-Mart 36,880  United States - 02nd 08th Citigroup 33.706  United States + 09 09 IBM 33,572  United States - 07th 10 Toyota 33,427  Japan +11

2008

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Coke 66.667  United States + 02 02 IBM 59.031  United States + 03 03 Microsoft 59.007  United States + 01 04th General Electric 53.086  United States + 03 05 Nokia 35,942  Finland + 07 06th Toyota 34.050  Japan + 06 07th Intel 31,261  United States + 01 08th MC Donalds 31,049  United States + 06 09 Disney 29,251  United States ± 00 10 Google 25,590  United States +43

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 86.057  United States +30 02 General Electric 71.379  United States +15 03 Microsoft 70.887  United States +29 04th Coke 58.208  United States +17 05 China Mobile 57.225  China +39 06th IBM 55,335  United States +65 07th Apple 55.206  United States +1230 08th MC Donalds 49.499  United States +49 09 Nokia 43.975  Finland +39 10 Marlboro 37,324  United States - 05th

2009

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Coke 68.734  United States + 03 02 IBM 60.211  United States + 02 03 Microsoft 56.647  United States - 04th 04th General Electric 47.777  United States -10 05 Nokia 34.864  Finland - 03 06th MC Donalds 32.275  United States + 04 07th Google 31,980  United States +25 08th Toyota 31,330  Japan - 08 09 Intel 30.636  United States - 02nd 10 Disney 28,447  United States - 03

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 100.039  United States +16 02 Microsoft 076.249  United States + 08 03 Coke 067.626  United States +16 04th IBM 066.622  United States +20 05 MC Donalds 066.575  United States +34 06th Apple 063.113  United States +14 07th China Mobile 061.283  China + 07 08th General Electric 059.793  United States -16 09 Vodafone 053.727  UK +45 10 Marlboro 049.460  United States +33

2010

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Coke 70.452  United States + 02 02 IBM 64.727  United States + 07 03 Microsoft 60.895  United States + 07 04th Google 43,557  United States +36 05 General Electric 42.808  United States -10 06th MC Donalds 33,578  United States + 04 07th Intel 32.015  United States + 04 08th Nokia 29,495  Finland -15 09 Disney 28.731  United States + 01 10 Hewlett-Packard 26,867  United States +12

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 114.260  United States +14 02 IBM 086,383  United States +30 03 Apple 083.153  United States +32 04th Microsoft 076,344  United States ± 00 05 Coke 067.983  United States + 01 06th MC Donalds 066.005  United States - 01 07th Marlboro 057.045  United States +15 08th China Mobile 052.616  China -14 09 General Electric 045.054  United States -25 10 Vodafone 044,404  UK -17

2011

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Coke 71.861  United States + 02 02 IBM 69.905  United States + 08 03 Microsoft 59.087  United States - 03 04th Google 55.317  United States +27 05 General Electric 42.808  United States ± 00 06th MC Donalds 35,593  United States + 06 07th Intel 35.217  United States +10 08th Apple 33,492  United States +58 09 Disney 29.018  United States + 01 10 Hewlett-Packard 28,479  United States + 06

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 153.285  United States +84 02 Google 111.498  United States - 02nd 03 IBM 100.849  United States +17 04th MC Donalds 081.016  United States +23 05 Microsoft 078.243  United States + 02 06th Coke 073.752  United States + 08 07th AT&T 069.916  United States +195 08th Marlboro 067.522  United States +18 09 China Mobile 057.326  China + 09 10 General Electric 050.318  United States +12

2012

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Coke 77.839  United States + 08 02 Apple 76,568  United States +1290 03 IBM 75.532  United States + 08 04th Google 69.726  United States +26 05 Microsoft 57.853  United States - 02nd 06th General Electric 43.682  United States + 02 07th MC Donalds 40,062  United States +13 08th Intel 39,385  United States +12 09 Samsung 32.893  South Korea +40 10 Toyota 30.280  Japan + 09

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 182,951  United States +19 02 IBM 115.985  United States +15 03 Google 107.857  United States - 03 04th MC Donalds 095.188  United States +17 05 Microsoft 076.651  United States - 02nd 06th Coke 074.286  United States + 01 07th Marlboro 073.612  United States + 09 08th AT&T 068.870  United States - 01 09 Verizon 049.151  United States +15 10 China Mobile 047.041  China -18

2013

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 98.316  United States +28 02 Google 93.291  United States +34 03 Coke 79.213  United States + 02 04th IBM 78,808  United States + 04 05 Microsoft 59,546  United States + 03 06th General Electric 46.947  United States + 07 07th MC Donalds 41,992  United States + 05 08th Samsung 39.610  South Korea +20 09 Intel 37.257  United States - 05th 10 Toyota 35,346  Japan +17

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 185.071  United States + 01 02 Google 113.669  United States + 05 03 IBM 112.536  United States - 03 04th MC Donalds 090.256  United States - 05th 05 Coke 078.415  United States + 06 06th AT&T 075.507  United States +10 07th Microsoft 069.814  United States - 09 08th Marlboro 069.383  United States - 06 09 Visa 056.060  United States +46 10 China Mobile 055.368  China +18

2014

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 118.863  United States +21 02 Google 107.439  United States +15 03 Coke 81,563  United States + 03 04th IBM 72.244  United States - 08 05 Microsoft 61.154  United States + 03 06th General Electric 45,480  United States - 03 07th Samsung 45,462  South Korea +15 08th Toyota 42,392  Japan +20 09 MC Donalds 42.254  United States + 01 10 Mercedes Benz 34,338  Germany + 08

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 158.843  United States +40 02 Apple 147.880  United States -20 03 IBM 107.541  United States - 04th 04th Microsoft 090.185  United States +29 05 MC Donalds 085.706  United States - 05th 06th Coke 080.683  United States + 03 07th Visa 079.197  United States +41 08th AT&T 077.883  United States + 03 09 Marlboro 067.341  United States - 03 10 Amazon 064.255  United States +41

2015

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 170.276  United States +43 02 Google 120.314  United States +12 03 Coke 078.423  United States - 04th 04th Microsoft 067.670  United States +11 05 IBM 065.095  United States -10 06th Toyota 049.048  Japan +16 07th Samsung 045.297  South Korea - 00 08th General Electric 042.267  United States - 07th 09 MC Donalds 039,809  United States - 06 10 Amazon 037.948  United States +29

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 246,992  United States +67 02 Google 173.652  United States + 09 03 Microsoft 115,500  United States +28 04th IBM 093.987  United States -13 05 Visa 091.962  United States +16 06th AT&T 089.492  United States +15 07th Verizon 086.009  United States +36 08th Coke 083.841  United States + 04 09 MC Donalds 081.162  United States - 05th 10 Marlboro 080.352  United States +19

2016

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 178.119  United States + 05 02 Google 133.252  United States +11 03 Coke 073.102  United States - 07th 04th Microsoft 072.795  United States + 08 05 Toyota 053,580  Japan + 09 06th IBM 052,500  United States -19 07th Samsung 051,808  South Korea +14 08th Amazon 050.338  United States +33 09 Mercedes Benz 043,490  Germany +18 10 General Electric 043.130  United States + 02

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 229.198  United States +32 02 Apple 228.460  United States - 08 03 Microsoft 121.824  United States + 05 04th AT&T 107.387  United States +20 05 Facebook 102,551  United States +44 06th Visa 100,800  United States +10 07th Amazon 098.988  United States +59 08th Verizon 093.220  United States + 08 09 MC Donalds 088.654  United States + 09 10 IBM 086.206  United States - 08

2017

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 184.154  United States + 03 02 Google 141.703  United States + 06 03 Microsoft 079.999  United States +10 04th Coke 069.733  United States - 05th 05 Amazon 064.796  United States +29 06th Samsung 056.249  South Korea + 09 07th Toyota 050.291  Japan - 06 8th Facebook 048.118  United States +48 09 Mercedes Benz 047.829  Germany +10 10 IBM 046.829  United States -11

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 245.581  United States + 07 02 Apple 234.671  United States + 03 03 Microsoft 143.222  United States +18 04th Amazon 139.286  United States +41 05 Facebook 129,800  United States +27 06th AT&T 115.112  United States + 07 07th Visa 110.999  United States +10 08th Tencent 108.292  China +27 09 IBM 102.088  United States +18 10 MC Donalds 097.723  United States +10

2018

Interbrand space brand Brand value [billion U.S-$] origin Change in percent 01 Apple 214.480  United States + 016 02 Google 155.506  United States + 010 03 Amazon 100.764  United States + 056 04th Microsoft 092.715  United States + 016 05 Coke 066,341  United States - 05th 06th Samsung 059.890  South Korea + 06 07th Toyota 053,404  Japan + 06 08th Mercedes Benz 048,601  Germany + 02 09 Facebook 045.168  United States - 06 10 MC Donalds 043.417  United States + 05

Millward Brown space brand Brand value [billion U.S-$] origin Change in percent 01 Google 302.063  United States +23 02 Apple 300.595  United States +28 03 Amazon 207.594  United States +49 04th Microsoft 200.987  United States +40 05 Tencent 178.990  China +65 06th Facebook 162.106  United States +25 07th Visa 145.611  United States +31 08th MC Donalds 126.044  United States +29 09 Alibaba 113,401  China +92 10 AT&T 106.698  United States - 07th

Individual evidence

1. ↑ interbrand.com - Best Global Brands 2000
2. ↑ interbrand.com - Best Global Brands 2001
3. ↑ interbrand.com - Best Global Brands 2002
4. ↑ interbrand.com - Best Global Brands 2003
5. ↑ interbrand.com - Best Global Brands 2004
6. ↑ interbrand.com - Best Global Brands 2005
7. ↑ interbrand.com - Best Global Brands 2006
8. ↑ millwardbrown.com - BrandZ Top 100 2006 Report (PDF file; 1.35 MB)
9. ↑ interbrand.com - Best Global Brands 2007
10. ↑ millwardbrown.com - BrandZ Top 100 2007 Report
11. ↑ interbrand.com - Best Global Brands 2008
12. ↑ millwardbrown.com - BrandZ Top 100 2008 Report
13. ↑ interbrand.com - Best Global Brands 2009
14. ↑ millwardbrown.com - BrandZ Top 100 2009 Report
15. ↑ interbrand.com - Best Global Brands 2010
16. ↑ - BrandZ Top 100 2010 Report
17. ↑ interbrand.com - Best Global Brands 2011
18. ↑ millwardbrown.com - BrandZ Top 100 2011 Report
19. ↑ interbrand.com - Best Global Brands 2012
20. ↑ millwardbrown.com - BrandZ Top 100 2012 Report (PDF file; 27.36 MB)
21. ↑ interbrand.com - Best Global Brands 2013
22. ↑ millwardbrown.com - BrandZ Top 100 2013 Report (PDF file; 26.21 MB)
23. ↑ interbrand.com - Best Global Brands 2014
24. ↑ millwardbrown.com - BrandZ Top 100 2014 Report (PDF file; 30.62 MB)
25. ↑ interbrand.com - Best Global Brands 2015
26. ↑ millwardbrown.com - BrandZ Top 100 Most Valuable Brands 2015 (PDF file; 2.5 MB)
27. ↑ interbrand.com - Best Global Brands 2016
28. ↑ millwardbrown.com - BrandZ Top 100 Most Valuable Brands 2016 (PDF file; 57.1 MB)
29. ↑ interbrand.com - Best Global Brands 2017
30. ↑ millwardbrown.com - BrandZ Top 100 Most Valuable Brands 2017 (PDF file; 48.16 MB)
31. ↑ Interbrand: Best Brands. In: Interbrand. Retrieved on August 23, 2019 . 
32. ↑ millwardbrown.com - BrandZ Top 100 Most Valuable Brands 2018 (PDF file; 61.3 MB)