Metro Germany
| METRO Germany GmbH
|
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|---|---|
 |
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| legal form | GmbH |
| founding | 1963 |
| Seat | Dusseldorf |
| management | Frank Jäniche, Christof Knop |
| Branch | Wholesale company |
| Website | www.metro.de |
The Metro Germany GmbH (formerly Metro Cash & Carry Germany GmbH ), headquartered in Dusseldorf is a German wholesale company and the main business area of the Metro Group . The company has branches in 25 countries and operates a total of 760 self-service wholesale stores.
history
The history of Metro began on November 8, 1963 at Lütkenbrauk 64 in Essen-Vogelheim with the opening of the first self-service wholesale market under the name Metro, which still exists. For a long time it was assumed that the roots could not be found until the end of 1964, with the opening of the Metro self-service wholesale market in Mülheim an der Ruhr. But this Metro C&C wholesale market, which also still exists, was only the second market. The founding shareholders for the first store in Essen were two food wholesalers, the brothers Ernst Schmidt and Wilhelm Schmidt-Ruthenbeck, who, in the second generation, successfully ran the company Karl Schmidt oHG in Duisburg's inner harbor, founded by their father in 1923, and supplied over 500 SPAR food retailers. The main idea behind was Wilhelm Schmidt-Ruthenbeck. He probably derived the name “Metro” from the term “metropolis”. He had the rights to the name of Metro protected at an early stage (including after consultation with the then Hollywood giant “ Metro-Goldwyn-Mayer ”), which was possible without compensation at the time.
The self-service wholesale (cash-and-carry market) distribution type came to Germany from the USA in the late 1950s and early 1960s. In particular through the ratio stores of the company Terfloth & Snoek in Münster and Bochum as well as the stores of the company Handelshof in Haan, Cologne and Mönchengladbach, but also through the two C&C stores of the brothers Karl and Theo Albrecht (founders of the discount chain Aldi ) under the name These became known to Alio in Neuss and Mülheim an der Ruhr.
Walter Vieth, who was managing director there from 1963 to 1970, was responsible for the planning and opening of the first self-service wholesale market under the name Metro in Essen. In 1964, one year after the opening of the first Metro store in Essen, the company Stöcker & Reinshagen (owner family Schell) also planned a Cash & Carry store in the neighboring town of Mülheim / Ruhr am Heifeskamp. During the construction phase, the merchants Schmidt-Ruthenbeck, Schmidt and Schell got to know each other and decided to merge their C&C activities. So they founded the Metro-SB-Großmärkte GmbH & Co. KG based in Mülheim, later in Düsseldorf. Otto Beisheim was the sole responsible managing director , until 1964 authorized signatory of the company Stöcker & Reinshagen (wholesale of electrical and household appliances).
In 1966 a house in West Berlin was added as the third Metro store. Also in 1966 Otto Beisheim met Friedrich Wilhelm Lenz , chairman of the board of management of Franz Haniel & Cie. GmbH in Duisburg, on the plane from Berlin to Düsseldorf and was able to tell him about the successful Metro activities. At that time, Haniel was looking for new investment opportunities after selling a chain of petrol stations (“Rheinpreußen”). The respected entrepreneurial families of the Ruhr area, Haniel and Schmidt-Ruthenbeck, knew and trusted each other for reasons of private and business relationships. Against this background, Otto Beisheim succeeded with great skill in winning Haniel as a partner in Metro and in the course of this reorganization rose to become a partner himself. From this point on, a third of the shares were held by the founding Schmidt-Ruthenbeck family and the shareholders Beisheim and Haniel.
Under the sole management of Otto Beisheim, the opening of the Metro stores in Godorf near Cologne, Hamburg, Munich and, after a connection with the Dutch company SHV Holdings NV (Steenkolen Handels-Vereeniging) Utrecht, started the first C&C wholesale market in 1967 ( Company: MAKRO) in the Netherlands, as well as in 1968 in Düsseldorf, a rapid, very successful expansion of the C&C markets into Germany and Europe.
Branches
Metro Cash & Carry is represented in 27 countries worldwide. A total of 575 metro stores and 142 macro stores are operated. For some time now, the focus of investments has been in Eastern Europe and Asia; outstanding countries here are Russia, India and China. In December 2010 the markets in Morocco were sold. In January 2011, Makro Cash & Carry Egypt was affected by the unrest, both stores were looted and one store was burned down. On May 30, 2012, the UK stores were sold to Booker Group Plc. sold.
Germany
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Metro Cash & Carry Germany was founded in 1964 and operates 107 stores, 51 of which are owned by C + C Schaper.
Austria
Metro Cash & Carry Austria was founded in 1971. The wholesale store opened in Vienna-Vösendorf in 1971 was the first metro store in Austria. Metro Cash & Carry Austria generated net annual sales of EUR 782 million in 2009. Metro Cash & Carry Austria operates 12 wholesale stores in Austria with a sales area of 140,500 m². There is an assortment of 48,000 items in every wholesale market. Around 2,100 employees serve 524,000 Metro customers annually.
Other companies
| country | Markets | ME |
|---|---|---|
| Belgium | 12 | 1970 |
| Bulgaria | 14th | 1999 |
| China | 64 | 1996 |
| France | 93 | 1971 |
| India | 14th | 2003 |
| Italy | 49 | 1972 |
| Japan | 9 | 2002 |
| Kazakhstan | 8th | 2009 |
| Croatia | 7th | 2001 |
| Moldova | 3 | 2004 |
| Netherlands | 17th | 1968 |
| Austria | 12 | 1971 |
| Pakistan | 9 | 2007 |
| Poland | 41 | 1994 |
| Portugal | 10 | 1990 |
| Romania | 32 | 1996 |
| Russia | 68 | 2001 |
| Serbia | 10 | 2005 |
| Slovakia | 6th | 2000 |
| Spain | 37 | 1972 |
| Czech Republic | 13 | 1997 |
| Turkey | 27 | 1990 |
| Ukraine | 33 | 2003 |
| Hungary | 13 | 1994 |
| Vietnam | 19th | 2002 |
Formats
Metro Cash & Carry operates four different store formats:
- Metro Classic: 10,000–18,000 m², Western Europe
- Metro Junior: 7000–9000 m², Eastern Europe and Asia and also four times in Germany
- Metro Concept store 7000–14,000 m², Germany as a test of new concepts
- Metro Eco: 2500–4000 m², France a. Italy
- C + C Schaper : Cash & Carry market with delivery service, Germany only
Shopping is only permitted for exclusive groups of customers. A current business registration or, in the case of older companies, a current confirmation of the existence of the company must be submitted for a purchase card. The company owner or, if authorized, employees / relatives are entitled to purchase.
Competitors in Germany
Metro Cash & Carry / C + C Schaper have two nationwide competitors in Germany. One is the Edeka Group, which operates its own wholesale stores through regional companies under the Union-SB / SB-Union or Mios brand. There are also cooperation partners such as Handelshof , Wasgau , Eurocash and Rullko Großeinkauf . The Edeka Group and its partners operate around 160 C + C businesses. The second competitor is Selgros with 43 C + C stores.
Sales and employees
sales
- 2001: € 22.7 billion
- 2002: € 24.0 billion (+ 5.7% on the previous year)
- 2003: € 25.1 billion (+ 4.6% on the previous year)
- 2004: € 26.4 billion (+ 5.2% compared to the previous year)
- 2005: € 28.1 billion (+ 6.4% compared to the previous year)
- 2006: € 29.9 billion (+ 6.5% compared to the previous year)
- 2007: € 31.7 billion (+ 6.0% compared to the previous year)
- 2008: € 33.1 billion (+ 4.6% on the previous year)
- 2009: € 30.6 billion (- 7.6% compared to the previous year)
- 2010: € 30.8 billion (+ 2.6% compared to the previous year)
- 2011: € 31.1 billion (+ 1.0% on the previous year)
- 2012: € 31.6 billion (+ 1.6% compared to the previous year)
Employees (on a full-time basis)
- 2001: 66,966
- 2002: 72.010
- 2003: 77,347
- 2004: 83,425
- 2005: 90.502
- 2006: 97.779
- 2007: 103.915
- 2008: 110.268
- 2009: 106,876
- 2012: 114,045 (+ 1.3% compared to previous year)
See also
Web links
Individual evidence
- ↑ Sieweke, Katharina: Metro Cash & Carry becomes Metro Germany, https://www.stores-shops.de/konzept/aus-metro-cash-carry-wird-metro-deutschland/ , July 5, 2018.
- ↑ About Us
- ↑ a b Annual Report METRO Group 2012