Michel Clement

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Michel Clement

Michel Clement (born June 19, 1971 in Kiel ) is a Dutch economist and professor of business administration, especially marketing and media management, at the Faculty of Economics and Social Sciences at the University of Hamburg .

Life

From 1977 to 1990 Michel Clement attended various schools in northern Germany.

He completed his business administration studies and doctorate with Sönke Albers at the Christian-Albrechts-Universität zu Kiel (CAU). From 1999 to 2002 he held various management positions in the Bertelsmann Group, including a. he was a co-founder of Snoopstar . 2002 to 2005 he produced at the CAU his habilitation and was in the winter semester 2005/2006, the holder of a W3 - Professor of Marketing and Services at the University of Passau .

Michel Clement has held the chair for Marketing and Media Management at the Institute for Marketing and Media at the University of Hamburg since 2006 .

He regularly takes on visiting professorships at Pennsylvania State University (PSU) in the United States (USA) and at Jönköping International Business School in Sweden .

Research priorities

Research priorities

Michel Clement and his team of chairs conduct research in cooperation with colleagues from the Institute for Marketing and Media , the DRK Blood Donation Service North / East and several national and international colleagues. The research focuses on marketing for international entertainment - products (movies, music, books and games), Innovative media technologies and business models for digital products and services ( social networks , peer-to-peer networks, Interactive TV), customer management in innovation, blood donor marketing and Management in China . He is a board member of the Research Center for Media and Communication.

Research priorities in the cooperation

Michel Clement's main research interests in the cooperation include the motives of blood donors , blood donor deferrals , the so-called crowding-out effects, the community and blood donation as such.

Fonts (selection)

  • Interactive television. Analysis and forecast of its use . With a foreword by Sönke Albers (=  Business Administration for Technology and Innovation. DUV. Economics . Volume 34 ). Deutscher Universitäts-Verlag , Wiesbaden 2000, ISBN 3-8244-0509-1 (also: Kiel University, dissertation, 1999).
  • Michel Clement (Hrsg.): Economics of the music industry (=  Gabler Edition Wissenschaft ). 2nd Edition. Gabler , Wiesbaden 2008, ISBN 978-3-8350-0685-0 .
  • Michel Clement (Hrsg.): Economics of the book industry. Successfully manage challenges in the book industry . 1st edition. Gabler, Wiesbaden 2009, ISBN 978-3-8349-1172-8 .

Web links

Individual evidence

  1. ↑ Michel Clement's personal dataset. In: Catalog of the German National Library. German National Library, accessed on October 18, 2013 .
  2. ↑ a b c Profile 1 by Michel Clement. (No longer available online.) University of Hamburg, May 3, 2013, archived from the original on October 22, 2013 ; Retrieved October 18, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.wiso.uni-hamburg.de
  3. ↑ a b Profile 2 by Michel Clement. In: Faculty of Economics and Social Sciences. Department of Business Administration. Institute for Marketing and Media. Chair for Marketing and Media Management. University of Hamburg, accessed on October 18, 2013 .
  4. ↑ a b Research priorities and news. In: Faculty of Economics and Social Sciences. Department of Business Administration. Institute for Marketing and Media. Chair for Marketing and Media Management. University of Hamburg, accessed on October 18, 2013 .
  5. ↑ Home. (No longer available online.) In: Faculty of Economics and Social Sciences. University of Hamburg, archived from the original on October 22, 2013 ; Retrieved October 18, 2013 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.wiso.uni-hamburg.de
  6. ↑ Research collaborations. In: Faculty of Economics and Social Sciences. Department of Business Administration. Institute for Marketing and Media. Chair for Marketing and Media Management. University of Hamburg, accessed on October 18, 2013 .
  7. ↑ Directorate of RCMC. Research Center for Media and Communication, accessed February 8, 2016 .
personal data
SURNAME Clement, Michel
BRIEF DESCRIPTION Dutch economist and university lecturer (University of Hamburg)
DATE OF BIRTH June 19, 1971
PLACE OF BIRTH Kiel