Mike de Vries

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Mike de Vries as managing director of the initiative Land der Ideen 2006 for the Financial Times Germany in front of a sculpture of the Walk of Ideas

Mike de Vries (born December 8, 1958 in Arnsberg ) is a German business manager specializing in brands and business development . Among other things, he was the managing director of the “Germany - Land of Ideas” initiative .

Career

De Vries graduated from the Academy of Fencing Art in Germany in Essen and Tauberbischofsheim as a qualified fencing master, another at the German Sport University Cologne as a qualified sports teacher. He completed international business studies in Germany and the USA ( Steinbeis University Berlin , DePaul University Chicago , Kelley School of Business, Indiana University) in 2005 as a Master of Business and Administration (MBA).

After positions as national coach at the German Association for Modern Pentathlon (1988–1993), sports director (1993–1996) and general secretary (1996–1998) at the German Hockey Association , de Vries became head of the sponsoring department and later headed the Bitburger brewery (1998-2003 ). As an authorized signatory, he was primarily responsible for the areas of marketing, public relations and public relations, sponsoring and event management. In addition, he was in charge of technical customer service and trade fair management. As part of his work, the integrated brand communication was developed with the focus on the Olympics, the German Football Association (DFB) and Formula 1. De Vries was the official press spokesman for the German House at the Olympic Games in Sydney in 2000 . In 2003, the advertising campaign with the German national soccer team received the POS Marketing Award on the occasion of the 2002 World Cup .

In 2003 de Vries was appointed managing director of Leipzig 2012 GmbH by the National Olympic Committee. He headed the German application for hosting the 2012 Summer Olympics as part of the international competition.

After Leipzig withdrew from the Olympic bid, Mike de Vries was appointed managing director of FC Deutschland GmbH at the beginning of 2005 (renamed Marketing für Deutschland GmbH in 2007) to - as the Handelsblatt reported - the “Germany - Land of Ideas” initiative of the federal government and the German economy, represented by the Federation of German Industry , to develop and coordinate. The initiative was founded as an image campaign for Germany as part of the 2006 World Cup . The then Federal President Horst Köhler took over the patronage . De Vries laid the foundations by coordinating all institutions and companies involved as well as coordinating with the federal government and FIFA. 23 mainly DAX companies from Germany took part in the initiative. The first communication measures were the accompaniment of the 31-country tour with Franz Beckenbauer, the welcome initiative Welcome to Germany , the Walk of Ideas , which received the EVA Award 2006, the Golden Flame and the German PR Prize 2007, and the series of events 365 Orte im Land of ideas (awarded the European Excellence Award). The initiative was one of the most successful concepts in location marketing in terms of modern nation branding . Their aim was to present Germany at home and abroad as the land of technological innovations, creative, cultural and social impulses and a wealth of ideas in science and research. After the 2006 World Cup, the focus of activities shifted abroad. This included a three-year series of events Germany and China - Moving ahead together and guessed in part several times in public in criticism Shanghai EXPO 2010. Among other things, this networked communication activities improved Germany's Nation Brands Index of No. 7 (2005) No. 1 ( 2008), and then stabilized with 3rd place in 2009 and 2nd place in 2010 among the top three. In addition to the Political Award 2006, the location promotion was honored with the silver medal at the AME Awards in New York and as Brand of the Century .

For the transfer of knowledge of the use of large sporting events as a communication platform de Vries since 2006 was South African government institutions and the Local Organizing Committee (LOC) in view of the 2010 FIFA World Cup advisory role, as he stood with Brazil in preparation for the 2014 FIFA World Cup in Dialog. After leaving the Land of Ideas initiative in 2009, de Vries stepped up his activities for South Africa. There he developed the public-private project International Football Village in Johannesburg with a South African entrepreneur . In close cooperation with the SRSA (South African Sports Ministry), GTZ , the Chamber of Commerce Abroad and the German Embassy, ​​a platform for African hospitality, cultural exchange, international dialogue and political and economic discussion forums was created under his leadership with over 100,000 visitors Soccer World Cup 2010.

De Vries, member of the Association for Place Branding and Public Diplomacy, is a speaker and consultant for nation branding, destination marketing, strategic communication and brand management, including an associate partner at Embassy Berlin since 2011.

From 2012 to 2015 de Vries was Managing Director of Heidelberg Marketing GmbH. He realigned location marketing with an integrated marketing and communication concept and positioned the Heidelberg brand in the national and international market. In 2014 Heidelberg was named Baden-Württemberg's strongest city brand .

Since July 2015, de Vries has been CEO of ZhongDe Metal Group GmbH, a subsidiary of the Chinese metal association ZhongDe Metal Group Co., Ltd. This is the founder and operator of the German-Chinese lighthouse project “Sino-German Metal Eco City” (MEC).

literature

  • Michael Schaffrath (Ed.): Sport is communication 1st edition. LIT, 2009, ISBN 3-8258-1877-2

Web links

Individual evidence

  1. ↑ - ( Memento of the original from July 19, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.posma.de
  2. ↑ http://www.handelsblatt.com/magazin/fussball/chefwerber-fuer-deutschland;995054
  3. ↑ - ( Memento of the original from July 7th, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.land-der-ideen.de
  4. ↑ - ( Memento of the original from July 19, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.marken-des-jahrhunderts.de
  5. ↑ http://www.gtz.de/en/aktuell/31947.htm
  6. ↑ - ( Memento of the original from January 30, 2011 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. @1@ 2Template: Webachiv / IABot / www.nationbranding.de
  7. ↑ dpa-infocom GmbH: Survey: Heidelberg is the most attractive city in the country. In: welt.de . November 13, 2014, accessed October 7, 2018 .
  8. ↑ http://www.b4bbaden-wuerttemberg.de/news/bw-bundesweit_artikel,-Heidelberger-Marketingchef-uebernehmen-chinesisch-deutsches-Grossprojekt-_arid,146057.html
personal data
SURNAME Vries, Mike de
BRIEF DESCRIPTION German manager
DATE OF BIRTH December 8, 1958
PLACE OF BIRTH Arnsberg