Moët & Chandon
| Moët & Chandon
|
|
|---|---|
 |
|
| legal form | Société en commandite simple |
| founding | 1743 |
| Seat |
Épernay , France
|
| Branch | winery |
| Website | www.moet.com |
The winery Moët & Chandon [ moˌɛt‿e ʃɑ̃ˈdɔ̃ ] ( Moèt et Chandon , also Moët for short ) is a manufacturer and market leader for champagne and brand name for the product founded by Claude Moët in 1743 . The company has been based in Épernay , France , since it was founded and has been part of the luxury goods group LVMH since 1987 .
Brand and history
founding
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The company's history goes back to 1742, when Claude Moët (1683–1760) began to export wine from Champagne to Paris. In 1794, Jean-Remy Moët (1758–1841) bought the former Hautvillers monastery , where the monk Dom Pérignon had refined the production techniques for champagne, and Moët soon began to export it to other European countries and the United States. Jean-Remy Moët met Napoleon Bonaparte as early as 1781 when he was attending the military school in Brienne-le-Château in Champagne and made friends with the then unknown Corsican boarding pupil, who himself came from a family of winegrowers. During his later campaigns, Napoleon always carried a supply of Moët's champagne with him, and he planned his travels so that he could regularly pass through Epernay and visit his friend Moët. The era of the Napoleonic Wars made champagne - especially Napoleon's favorite brand Moët - known throughout Europe.
19th century
In 1833 Moët expanded the company name to include "Chandon" when he handed over half of the company to his son Victor Moët and his son-in-law Pierre-Gabriel Chandon de Briailles . Moët & Chandon was an imperial and royal purveyor to the court and chamber and purveyor to the English court. After the introduction of the vintage champagne concept, the company produced its first vintage in 1842. Their best-selling and most popular brand, Brut Impérial , was introduced in the 1860s. In 1879 Moët & Chandon bought Marne Valley and expanded their company. Shortly afterwards, more piquant flavors from Cramant , Le Mesnil, Bouzy, Ay, Verzenay were added. At that time, around 2000 people were working for Moët & Chandon. The 1872 sales report shows 2 million bottles sold. In 1880 2.5 million bottles were sold. At the turn of the century Moët & Chandon was represented in the USA by George Kessler . During this time there was the worldwide attention-getting champagne war .
20th century
Robert-Jean de Vogüé, a prominent wine critic, became head of the house in the 1950s. In 1963, Moët & Chandon took over the traditional Ruinart company , and in 1971 the producer Mercier, which is mainly active in the French market, was bought. In the same year the merger with the cognac producer Hennessy took place . In 1987 Moët Hennessy then merged with Louis Vuitton to form the luxury goods group LVMH (Louis Vuitton Moët Hennessy) . The partner brought the Veuve Clicquot house into the marriage. At the end of the 1990s, the small but exclusive Krug house was acquired.
21st century
Moët has been the market leader in champagne sales for many years. In 2007 the LVMH Group's total sales were 62.2 million bottles, 18% of the total production in Champagne. Moët is most commonly used in the catering sector. The winery has around 1150 hectares of vineyards in Champagne. This is distributed over approx. 200 wine-growing communities. 50% of the area under cultivation is labeled as Grand Cru , 25% as Premier Crus . Moët & Chandon also has the largest chalk cellars in Épernay. Its corridors extend over about 28 km, making them the largest in all of Champagne. They have their own "street names". The oldest storage areas in this cellar date back to the year it was founded in 1743.
The youngest winery is in Montaigu ( Oiry ) near Epernay . Moët & Chandon built the new cellar building 120 meters long and 50 meters wide for the production of champagne. This facility adds about 25 percent of the production capacity of the historic sites. Moët & Chandon invested more than 10 million euros for this single winery for 100,000 hl.
Dom Pérignon
Dom Pérignon [ dɔ̃ peʁiɲɔ̃ ] is a champagne brand owned by Moët & Chandon. The name comes from the monk of the same name . The champagne is usually offered as a cuvée made from the Chardonnay and Pinot Noir grape varieties ; a higher-quality vintage is also produced in good vintages . It is offered as a white wine and as a rarer rosé wine . A significantly longer storage will preserve the degorgierte and sold as "Dom Perignon Oenothèque" champagne. However, it is only produced in selected years and matured for a long time.
Culture
Moët & Chandon is featured in the songs Drop It Like It's Hot by Snoop Dogg , Killer Queen by Queen , NY State of Mind and Represent by Nas as well as Juicy and Everyday Struggle by The Notorious BIG , Pourquoi je suis là by IAM and Seven Days by Craig David mentioned. Dom Perignon appears in the Billy Joel song Big Shot . In Letters into the Chinese Past by Herbert Rosendorfer , Moët & Chandon is the favorite drink of the protagonist Kao'tai, who corrupts it to the Chinese "Mo'te shang dong".
Sponsorship
Tennis player Roger Federer has been the brand's representative since November 30, 2012 .
Moët & Chandon has sponsored the McLaren Honda F1 Team since September 2015 .
literature
- Ingrid Haslinger: Customer - Kaiser. The story of the former imperial and royal purveyors . Schroll, Vienna 1996, ISBN 3-85202-129-4 .
- Serena Sutcliffe: Great Champagnes . Hallwag, Bern / Stuttgart 1989, ISBN 3-444-10359-X .
Web links
Individual evidence
- ↑ Don Kladstrup, Petie Kladstrup: Champagne. The dramatic story of the noblest of all drinks. Klett-Cotta-Verlag, Stuttgart 2007, ISBN 978-3-608-94446-4 , p. 74 ff.
- ↑ refletsactuels.fr: Moët et Chandon: l'avenir en Champagne. Retrieved January 16, 2020 .
- ↑ GNAT ingénierie: Moët & Chandon: un partenariat sur le long terme… (No longer available online.) Archived from the original on June 9, 2015 ; Retrieved June 9, 2015 (French).
- ↑ Dom Perignon, Cuvee Dom Perignon, Dom Perignon Rosé, Moet et Chandon, champagne, luxury champagne, champagne, Roederer, Dom. In: www.jahrhundweine.de. Retrieved January 16, 2020 .
- ^ Roger Federer The New Moet & Chandon Brand Ambassador , November 30, 2012, moet.com