Music boutique

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The music boutique was the second largest German music magazine after Bravo at the end of the 1960s / beginning of the 1970s with a circulation of 500,000 copies . The first edition was published in 1968. The magazine was published 10 times a year.

history

The magazine published by Kaiser-Verlag in Essen was a customer magazine for Deutsche Grammophon . From 1972 Polydor financed the magazine, which was distributed free of charge. The main target group were young people. With the music boutique, the music company had created its own advertising platform for its performers and products, independent of the editorial departments of the magazine publishers, on which it did not have to share the reader's attention with articles about stars from competing record labels . The costs for production and sales were seen as an advertising investment, and in some cases they were refinanced through advertisements . Günter Ehnert was responsible for the conception and editing of the customer magazine .

Around 400,000 copies were distributed to more than 3,400 record dealers who put them on display in their shops to take away. Around 100,000 copies went to discos , dance schools , fan clubs and fashion stores.

The magazine was advertised on the back of records, e.g. B. Daliah Lavi , Who ruined my song like that, Ma?

Expenses (selection)

literature

  • Siegmund Helms (Ed.): Schlager in Germany. Breitkopf & Härtel, Wiesbaden 1972, ISBN 3-765100-66-8 .
  • Dagmar Droysen: Yearbook of the State Institute for Music Research in Prussian Cultural Heritage. Verlag Merseburger 1969, ISBN 3-87537-083-X .

Individual evidence

  1. ↑ Polydor, records no. 2001 136.