Obeta
| Oskar Böttcher GmbH & Co. KG
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|---|---|
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| legal form | GmbH & Co. KG |
| founding | 1901 |
| Seat | Berlin , Germany |
| Number of employees | > 800 |
| Branch | Electrical wholesaling |
| Website | www.obeta.de |
The Oskar Böttcher GmbH & Co. KG (Obeta electro) is a German company that since 1901 the wholesale trade of electrical products and installation material operates.
profile
The Berlin-based company is the regional market leader in its home market in the field of electrical and installation wholesale. Together with its subsidiaries, it is represented with over 400 employees at more than 50 locations in Berlin, Brandenburg, Saxony-Anhalt, Mecklenburg-Western Pomerania, Saxony, Thuringia, Hamburg, the Ruhr area and Munich. Obeta is u. a. Member of the Central Association of German Electrical and Information Technology Crafts and of the Federal Association of Electrical Wholesalers
The brand name Obeta represents
O skar
B öttcher
E lektro
T echnical
A Article
history
In 1901 the Oskar Böttcher KG was founded by the factory owner Oskar Böttcher and his son-in-law, the Freiberg banker Richard Helbig. Even then, the company's headquarters were in Berlin . In 1911 the company took part as an exhibitor at the Leipziger Messe for the first time . Many products were assembled or made to order by Oskar Böttcher KG . During this time the current brand name Obeta was created.
Up until the outbreak of the First World War in 1914, Oskar Böttcher KG had over 100 employees. At the end of the war in 1918 there were only a few employees, almost exclusively women. After the war, however, the number of employees rose again to 155 in 1925, including 14 representatives. In 1922 Richard Helbig took a stake in the Berlin fan factory Linke . In 1926 Richard Helbig's son Heinrich also joined the company. In addition, Richard Helbig founded the "Pension Association" that year, which was supposed to guarantee all Obeta employees an extra income on top of their state pension. In 1927 the company took over the representation for the company Mende (Dresden) , for which after the radio exhibition in 1935 the regional representation in Silesia , Pomerania and Stettin was taken over. After the Second World War , all Obeta buildings were destroyed, but the remaining 40 employees began to rebuild the company. Richard Helbig ran the company together with his son Heinrich until his death in 1950.
After a study trip to the USA in 1961, Heinrich Helbig decided to transfer the self-service principle to Obeta as well. The first self-service markets were opened in 1964 . In that year Werner Helbig, Heinrich Helbig's second youngest son, also joined the company. Today's headquarters in the Marienfelde district of Berlin was built in 1969/70.
In 1976 the long-term business relationship with the Nordmende company ended abruptly.
In the 1980s, the received installation materials a stronger move into the range of Obeta, also connected with the looming decline in importance of the electrical wholesale trade in consumer goods . Heinrich Helbig died in 1989, like his father Richard at the age of 81. Obeta had 70 employees at the time.
With German reunification and the opening of the borders, Obeta's sales area also extended beyond West Berlin. In 1993 Obeta took over Nord Elektro GmbH in Neubrandenburg . The number of employees increased. In 1997 there were already 400 employees, sales at that time were DM 215 million .
In 2004 the sales area expanded to include Hamburg through the subsidiary eldis electro distributor GmbH . With the subsidiary eldis electro distributor Rhein-Ruhr GmbH , the company expanded to the Ruhr area in 2006.
In 2015 Heinrich Häusler GmbH was added and expanded the sales area to the Munich area.
Presence in Germany
The company has branches in Berlin , Brandenburg , Mecklenburg-Western Pomerania , Saxony , Saxony-Anhalt and Thuringia . There are subsidiaries with branches in Hamburg , in the Ruhr area and Heinrich-Häusler in Munich. Obeta electro is represented at more than 60 locations. Since mid-2017 Obeta / Eldis has also had 3 locations in Hesse, in Frankfurt am Main and in Hattersheim.
literature
- Company centenary brochure (2001)
- Electrical industry issue 11/2012 (PDF; 536 kB)
Web links
- Company homepage
- Homepage of the subsidiary in Hamburg
- Homepage of the subsidiary in the Ruhr area
- Homepage of the subsidiary in Munich
Individual evidence
- ↑ Archived copy ( memento of the original from October 17, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ http://www.obeta.de/Standorte.html
