Paul Rand
Paul Rand (born August 15, 1914 in New York , USA as Perutz Rosenbaum , † November 26, 1996 in Norwalk , Connecticut , USA) was a well-known American graphic designer , who was mainly famous for his company logos.
He received his education at the Pratt Institute (1929-1932), at the Parsons School of Design (1932-1933) and the Art Students League of New York (1933-1934).
From 1935 to 1941 he was the art director of Esquire and Apparel Arts magazines (later renamed GQ: Gentlemen's Quarterly ). 1956-1969 and again from 1974 he taught design at Yale University .
He has designed logos for companies like ABC , Cummins Engine , Enron , IBM , IDEO , NeXT and Westinghouse . The original logo of the company UPS , which was used from 1961 to 2003, also comes from him.
For IBM he not only designed the logo, which has been in use since 1972 , but also the well-known colorful variation Auge-Biene-M ( Eye-Bee-M ).
Well-known company logos
literature
- Steven Heller among others: Paul Rand . Verlag Schmidt, Mainz 1999, ISBN 3-8743-9476-X .
Web links
| personal data | |
|---|---|
| SURNAME | Rand, Paul |
| ALTERNATIVE NAMES | Rosenbaum, Perutz (real name) |
| BRIEF DESCRIPTION | American designer of corporate logos |
| DATE OF BIRTH | August 15, 1914 |
| PLACE OF BIRTH | New York , USA |
| DATE OF DEATH | November 26, 1996 |
| Place of death | Norwalk , Connecticut , USA |