Peter Gentsch

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Peter Gentsch (2017)

Peter Gentsch (born in Frankfurt am Main ) is a German entrepreneur , management consultant and serial entrepreneur specializing in digital management & data science .

Career

After completing his doctorate at the University of Applied Sciences for Business Management (WHU), Peter Gentsch was professor at the Technical University of Cologne (TH Cologne) from 2002 to 2004 . Since 2004 Peter Gentsch has held the professorship for international business administration with a focus on digital management and data science at the University of Applied Sciences for Technology and Economics (HTW) in Aalen. In addition, he works as a lecturer and reviewer at the University of St. Gallen and at WHU - Otto Beisheim School of Management. Gentsch is the author of several publications as well as a seminar speaker and keynote speaker on the topics of CRM , social media , business intelligence , digital transformation and innovation management .

Entrepreneurial activities

Peter Gentsch founded the BIG - Business Intelligence Group in Berlin in 2002 , which today supports various companies as a shareholder and investor (ConversionBoosting, intelliAd etc.) and has recently acquired mobalo GmbH. In 2006, Peter Gentsch took over TextTech GmbH, which he developed from a research-oriented organization into a well-established company on the market. In 2012, the listed USU Software AG acquired BIG Social Media GmbH, founded by Peter Gentsch, which initially functioned as an independent unit after the takeover and is now part of unymira, a USU brand.

Peter Gentsch is also founder and board member of DATAlovers AG, as well as founder and managing partner of Diva-e Digital Transformation Consulting GmbH. DATAlovers AG won Creditreform and Deutsche Telekom as investors. In April 2020, Schober Information Group Deutschland GmbH announced the takeover of the search engine "bearch" developed by DATAlovers AG. Diva-e Digital Transformation Consulting GmbH (DTC for short) received an award in May 2017 as the best management consultant in the Internet & E-Commerce industry and in the field of digitization.

In 2000 Peter Gentsch founded the Social Media Excellence Circle (SME). In 2017 the name was changed to "Digital Excellence Circle" (DEX). In 2019, the congress organizer Rising Media announced that it had taken over the Digital Excellence Circle from Peter Gentsch. The initiative currently has over 400 members from 180 companies. The initiative has set itself the goal of finding practical solutions to core issues and problems relating to social media . 2019 In addition, Peter Gentsch is co-initiator of the Chief Digital Officer Club (CDO) and the Institute for Customer Experience Management i-CEM. From 2000 to 2008 Peter Gentsch was a member of the Data Mining Cup jury.

Peter Gentsch's focus is on the planning, conception and implementation of holistic digital, e-business and e-business intelligence concepts. This also includes the use of big data infrastructures, data mining , advanced analytics and predictive analytics as well as customer journey management and xIntelligence: multi-channel analytics. Within these subject areas, Gentsch u. a. Audi , BMW , Bosch , Coca-Cola , Daimler , Deutsche Lufthansa , eBay , ERGO , FC Bayern Munich , Fraport , Google , Microsoft , MLP , Nintendo , O2 , Volkswagen .

Peter Gentsch was speaker at the 50th World Economic Forum in Davos in February 2020 .

Awards

  • German Market Research Innovation Award : In 2010, Peter Gentsch and Lufthansa won the German Market Research Innovation Award. The study Insight Mining - Modern Data Management based on Text Mining Technology deals with the efficient handling of the multitude of information sources with which company market researchers are confronted on a daily basis.
  • Digital Communication Award : Together with Deutsche Post / DHL, Gentsch won the 2011 international Digital Communication Award in the “Digital Monitoring and Evaluation” category.
  • German Prize for Online Communication : In 2014, Peter Gentsch won the German Prize for Online Communication in the category "Internal Online Communication" together with Deutsche Post / DHL.
  • Brand Eins nomination "Best Consultant 2017" : Diva-e Digital Transformation Consulting GmbH is one of the best management consultancies in the field of digitization.

Publications (selection)

  • Managing knowledge with innovative information technology "Strategies - Tools - Practical Examples", Gabler-Verlag, 1999.
  • Business Intelligence "Gaining competitive advantages from information", Addison-Wesley-Verlag, 2000.
  • Innovation management, "Handbook for medium-sized companies", Luchterhand-Verlag, 2001.
  • Knowledge acquisition in innovation processes "Methods and case studies for information technology support", Gabler-Verlag, 2001.
  • Practical Guide Portal Management - Profitable Strategies for Internet Portals, Gabler-Verlag, 2004.
  • Practical manual "Artificial Intelligence for Sales, Marketing and Service: With AI and Bots to an Algorithmic Business - Concepts, Technologies and Best Practices", Gabler-Verlag, 2018.
  • Article in the promedia issue 03/17 “Chatbots must be clearly recognizable”, Medienpolitik.net, 2017.
  • Expert interview with diva-e “Why every company needs a digital ecosystem”, onetoone.de
  • Article in the Lebensmittel Zeitung “From bot to bot: chat machines will take over the dialogue between customers and sellers in the coming years”, Deutscher Fachverlag GmbH, 2017.
  • Study: "Digital assistants in everyday tests", research group Conversational Commerce in cooperation with the digital service provider diva-e under the direction of Prof. Dr. Peter Gentsch, 2017.
  • W&V mentioning press release: "Part 2: Digital assistants - contact persons", excerpt from W&V 33, pages 39–41, 2017.
  • "Artificial Intelligence for Sales, Marketing and Service: With AI and Bots to an Algorithmic Business - Concepts, Technologies and Best Practices", Gabler Verlag, 2017
  • News on diva-e.com: Roadmap for the individual digitization strategy in sales: New blueprint from diva-e: "Digital Transformation", August 2017
  • diva-e whitepaper: Digital transformation in retail "With system and success to conversational commerce", April 2017
  • "Digital assistants in everyday tests - who is the smartest in the country"
  • AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots; Palgrave 2018
  • Artificial intelligence for sales, marketing and service: Using AI and bots to create an algorithmic business - concepts and best practices; Springer Gabler 2019
  • AI should be seen as inspiration, Horizon 2019
  • Artificial intelligence makes better decisions than humans; Sales economy 2019
  • Gamechanger KI (Artificial Intelligence), Adobe Symposium Munich, 2019
  • Aunt Emma Reloaded - Industry Trends 2019 Presentation
  • We don't have a chance - so let's use it! Artificial intelligence in Germany, communication manager 01/2020

Web links

Individual evidence

  1. ↑ Symposium Authors Author Prof. Dr. Peter Gentsch , accessed on March 17, 2017
  2. ↑ LinkedIn profile Peter Gentsch , accessed on March 17, 2017
  3. ↑ Kress media service industry information , accessed on March 17, 2017
  4. ↑ Aalen University Profile Prof. Dr. rer. pole. Peter Gentsch , accessed on March 17, 2017
  5. ↑ Overview of publications by Peter Gentsch , accessed on March 17, 2017
  6. ↑ Speaker Peter Gentsch on excellente-unternehmer.de , accessed on December 22, 2017
  7. ↑ Lecture: Conversational Commerce as a Game Changer for Online Retail , YouTube video, accessed on May 24, 2017
  8. ↑ Lecture: Science document The tyrannical customer 3sat , YouTube video, accessed on May 24, 2017
  9. ↑ [1] , accessed on May 24, 2017
  10. ↑ Company profile Business Intelligence Group GmbH ( Memento of the original from September 12, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed September 12, 2017 @1@ 2Template: Webachiv / IABot / intelligence-group.com
  11. ↑ USU takes over Berlin's BIG in silicon.de, 2012 , accessed on March 17, 2017
  12. ^ Company profile Business Intelligence Group GmbH , accessed on July 26, 2017
  13. ↑ USU AG corporate website , accessed on March 17, 2017
  14. ↑ Company profile BIG Social Media GmbH ( Memento of the original from March 18, 2017 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed March 17, 2017 @1@ 2Template: Webachiv / IABot / www.usu.de
  15. ↑ Company website DATAlovers AG ( Memento of the original from March 18, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed March 17, 2017 @1@ 2Template: Webachiv / IABot / www.datalovers.com
  16. ^ Corporate website Digital Transformation Group , accessed on March 17, 2017
  17. ↑ Press release October 5, 2016 , Emeram Capital Partners GmbH, accessed March 17, 2017
  18. ↑ Article on Business Information Industry Association , accessed July 26, 2017
  19. ↑ Article on contentmanager.de , accessed on September 12, 2017
  20. ↑ Article on Spotfolio GmbH , accessed on September 12, 2017
  21. ↑ Article on wiwo.de , accessed on September 12, 2017
  22. ↑ Article on horizont.net , accessed on September 12, 2017
  23. ↑ Press release from Schober Information Group Deutschland GmbH , accessed on April 26, 2020
  24. ^ Corporate website Digital Transformation Group , accessed on July 26, 2017
  25. ↑ Brand Eins nomination “Best Consultant 2017” ( Memento of the original from September 12, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed September 12, 2017 @1@ 2Template: Webachiv / IABot / www.brandeins.de
  26. ↑ Management Forum Starnberg, July 2015 , accessed on December 22, 2017
  27. ^ Company website Social Media Excellence Circle , accessed on March 17, 2017
  28. ↑ Rising Media company website
  29. ^ Chief Digital Officer Club , accessed March 17, 2017
  30. ↑ Big Data: Making the fantasy gap smaller. P in marketing-on-tour.de, 2016 , accessed on March 17, 2017
  31. ↑ Interview with Prof. Dr. Peter Gentsch in ap-verlag.de, 2014 , accessed on December 22, 2017
  32. ↑ Data Mining Tools - A New Era for Data Mining. in competence-site.de, 2006 , accessed on March 17, 2017
  33. ↑ Interview with Peter Gentsch , accessed on March 17, 2017
  34. ↑ [2] Aalen University press release "Prof. Dr. Gentsch from Aalen University gives talk at the World Economic Forum in Davos", accessed on May 13, 2020
  35. ↑ German Market Research Innovation Award 2010 in BVN Inbrief August 2010 , accessed on March 17, 2017
  36. ↑ Overview Winner Digital Communication Awards Digital Communication Awards 2011 ( Memento of the original from October 7, 2016 in the Internet Archive ) Info: The archive link was automatically inserted and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed March 17, 2017 @1@ 2Template: Webachiv / IABot / www.digital-awards.eu
  37. ↑ Overview of the Winner Online Communication Award, the German Online Communication Award 2014 ( memento of September 13, 2018 in the Internet Archive ), accessed on March 17, 2017
  38. ↑ Brand Eins nomination “Best Consultant 2017” ( Memento of the original from September 12, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed September 12, 2017 @1@ 2Template: Webachiv / IABot / www.brandeins.de
  39. ↑ Book on Big Data Analytics and Artificial Intelligence  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , accessed September 12, 2017@1@ 2Template: Dead Link / www.springer.com  
  40. ↑ Book on Amazon on Big Data Analytics and Artificial Intelligence , accessed on September 12, 2017
  41. ↑ Interview with Prof. Dr. Peter Gentsch , accessed September 12, 2017
  42. ↑ Expert interview with diva-e / Prof. Dr. Peter Gentsch , accessed September 12, 2017
  43. ↑ Article by Prof. Dr. Peter Gentsch  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , accessed September 12, 2017@1@ 2Template: Dead Link / humhub.diva-e.com  
  44. ↑ News on hs-aalen.de , accessed on September 12, 2017
  45. ↑ News on horizont.de , accessed on September 12, 2017
  46. ↑ News on wuv.de  ( page no longer available , search in web archives )  Info: The link was automatically marked as defective. Please check the link according to the instructions and then remove this notice. , accessed December 22, 2017@1@ 2Template: Dead Link / www.diva-e.com  
  47. ↑ Book: Artificial Intelligence for Sales, Marketing and Services , accessed on December 22, 2017
  48. ↑ Book review on Familienunternehmer-news.de , accessed on December 22, 2017
  49. ↑ News on diva-e.com , accessed on December 22, 2017
  50. ↑ Whitepaper on diva-e.com , accessed on December 22, 2017
  51. ↑ Article on diva-e.com June 2017 , accessed on December 22, 2017
  52. ↑ Peter Gentsch: AI in Marketing, Sales and Service: How Marketers without a Data Science Degree can use AI, Big Data and Bots . 1st ed. 2019. Palgrave Macmillan, 2018, ISBN 978-3-319-89956-5 ( amazon.de [accessed November 15, 2018]).
  53. ↑ Peter Gentsch: Artificial Intelligence for Sales, Marketing and Service: With AI and Bots to an Algorithmic Business - Concepts and Best Practices . Ed .: Springer Gabler. 1st ed. 2019. Springer Gabler, 2019, ISBN 978-3-319-89956-5 ( amazon.de ).
  54. ↑ Peter Gentsch: You should see AI as inspiration . Ed .: Horizont. 1st ed. 2019. dfv Mediengruppe, 2018, ISBN 978-3-658-25375-2 , p. 282 ( horizont.net [accessed December 18, 2018]).
  55. ↑ Peter Gentsch: Professor Peter Gentsch is convinced: "Artificial intelligence makes better decisions than humans" . Ed .: sales economy. 1st ed. 2019. Handelsblatt Media Group, 2018, ISBN 978-3-319-89956-5 ( amazon.de [accessed on March 4, 2019]).
  56. ↑ Peter Gentsch: Gamechanger KI (Artificial Intelligence) . 1st ed. 2019. Adobe, Munich October 16, 2018 ( youtube.com [accessed November 15, 2018]).
  57. ↑ Peter Gentsch: Aunt Emma Reloaded 2019. July 24, 2019, accessed on August 13, 2019 .
  58. ↑ Peter Gentsch: We don't have a chance - so let's use it! Artificial intelligence in Germany. March 15, 2020, accessed May 16, 2020 .
personal data
SURNAME Gentsch, Peter
BRIEF DESCRIPTION German entrepreneur, management consultant and serial entrepreneur
DATE OF BIRTH 20th century
PLACE OF BIRTH Frankfurt am Main , Germany