Rakuten
| Rakuten
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|---|---|
 |
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| legal form | Kabushiki-gaisha (joint stock company) |
| ISIN | JP3967200001 |
| founding | February 7, 1997 |
| Seat | Setagaya , Tokyo , Japan |
| management | Hiroshi Mikitani ( CEO ) |
| Number of employees | 22,658 (June 2020) |
| sales | 1030.9 billion yen (2019) |
| Branch | E-commerce |
| Website | global.rakuten.com |
Rakuten KK ( Japanese 楽 天 株式会社 Rakuten Kabushiki-gaisha ; English Rakuten, Inc. ) is an online company listed on JASDAQ . It is among the ten largest internet companies in the world. This was mainly achieved through acquisitions such as B. from Buy.com (USA), Priceminister (France), Ikeda (Brazil), Play.com ( United Kingdom ), Viber (Israel) or Ebates.com (USA). The corporate headquarters are located in the Tokyo district of Higashi-Shinagawa .
Rakuten operates Japan's largest internet bank and most successful credit card by transaction volume. Other business areas include mobile communications, e-commerce and digital content. Rakuten has over 1.4 billion registered members worldwide and offices in 30 countries.
history
Rakuten was founded as MDM, Inc. on February 7, 1997 and renamed Rakuten, Inc. in June 1997. At the beginning there were six employees in the company. In the following years the company grew strongly. On April 19, 2000, Rakuten went public .
In 2004, Rakuten founded the Japanese professional baseball team Tōhoku Rakuten Golden Eagles . In 2008, the first foreign branch was founded in Taiwan , and in 2009 Rakuten.TV (formerly wuaki.tv) was launched. The VoD provider makes films available for streaming; these can be rented or purchased. The offer is also represented in German-speaking countries. In 2012, the Canadian e-book service and reader manufacturer Kobo was taken over .
The platform was considered the world's largest online retailer of ivory and whale meat before it stopped selling. On April 1, 2014, the trade in whale meat was officially banned.
Rakuten took over the VoIP software Viber on February 14, 2014 .
Rakuten is since the season 2017/18 for four years shirt sponsor of FC Barcelona . Since September 2017, the company has also been the jersey sponsor of the Golden State Warriors and has been the Presenting Partner of the Davis Cup since June 2019 .
The European parent company Rakuten Europe Sarl is based in Luxembourg .
German-speaking area
The German subsidiary is called Rakuten Deutschland GmbH . Rakuten has been active in Germany since mid-2011 through the takeover of the Tradoria company in Bamberg under the website rakuten.de. In January 2012, the name was changed to Rakuten . In 2017, the e-book manufacturer Tolino , which previously belonged to Deutsche Telekom , was taken over .
From December 2012, Rakuten had an independent Austrian branch in Vienna . In May 2013, the company started its own Austria webshop with around 200 retailers; in November 2014, 800 retailers offered their goods in the Austria webshop. The operator of the Vienna shopping center Lugner-City , Richard Lugner , has acted as a testimonial since October 2014 . In August 2016, Rakuten announced its intention to withdraw from Austria, Great Britain and Spain. In the EU, the focus is on Germany and France and the Austrian market is looked after by Rakuten Germany. From the start of 2013, Rakuten in Austria accumulated a balance sheet loss of 5.3 million euros.
Rakuten is not active in Switzerland.
- Rakuten offer in German-speaking countries
Rakuten online marketplace
Rakuten's video-on-demand service
Rakuten messaging service
Rakuten e-books marketplace
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Web links
Footnotes
- ^ Number of Employees. Retrieved November 10, 2017 .
- ↑ Financial Data. Retrieved August 28, 2020 .
- ↑ Alexander Martin and Takashi Mochizuki: Rakuten Banks on Credit-Card Business to Counter Slower Growth . In: Wall Street Journal . November 10, 2016, ISSN 0099-9660 ( wsj.com [accessed August 28, 2020]).
- ^ Napster Partners With Japan's Rakuten Music. May 31, 2017, accessed August 28, 2020 .
- ↑ Our History. Rakuten.com, accessed November 9, 2017 .
- ↑ Kobo parent company Rakuten: World's largest online retailer of ivory and whale meat. In: Heise online , March 21, 2014.
- ↑ Esther Widmann: Whales out of the shopping cart. In: Die Tageszeitung , April 1, 2014.
- ↑ Rakuten buys VoIP app Viber. In: Heise online , February 14, 2014.
- ↑ a b Bernd Kling: Rakuten buys messaging service Viber for $ 900 million. In: ZDNet , February 14, 2014.
- ↑ Million deal for Barça: Rakuten is the new shirt sponsor. kicker.de, November 16, 2016, accessed on November 16, 2016 .
- ↑ Rakuten Europe S.à rl Luxembourg . Retrieved November 26, 2014.
- ↑ firmenabc.at - Rakuten Austria GmbH ( Memento of the original dated November 7, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. . Retrieved November 26, 2014.
- ^ David Henning: New name for the e-commerce platform. In: Internetworld , November 29, 2011.
- ↑ Cartel Office approves takeover of Tolino-System by Rakuten ( Memento of the original from January 21, 2017 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , Donaukurier , January 20, 2017
- ↑ Anita Staudacher: Rakuten wants to knock Amazon off the throne. In: Kurier , May 14, 2013.
- ↑ derStandard.at - Rakuten is thinking of its own logistics center . Article dated November 26, 2014, accessed November 26, 2014.
- ↑ derStandard.at - Lugner as a role model for online shopping . Article dated October 29, 2014, accessed November 26, 2014.
- ↑ Wirtschaftsblatt: Rakuten leaves Austria with a loss of five million euros ( Memento from August 2, 2016 in the Internet Archive ). Article dated August 1, 2016, accessed August 2, 2016.
- ↑ orf.at - online retailer Rakuten withdraws from Austria . Article dated August 2, 2016, accessed August 2, 2016.
