Schaffhauser Bock
| Schaffhauser Bock | |
|---|---|
|
|
| description | Swiss free weekly newspaper |
| publishing company | Publishing house Schaffhauser Bock AG |
| First edition | October 1, 1965 |
| Frequency of publication | Tuesday (partly on Thursday) |
| Widespread edition | 49,530 (previous year 49,458) copies |
| ( WEMF circulation bulletin 2019) | |
| Range | 0.043 (previous year 0.047) million readers |
| (WEMF MACH Basic 2018-II) | |
| Editor-in-chief | Nathalie Homberger |
| editor | Giorgio Behr |
| executive Director | Nathalie Homberger and Andreas Wittausch |
| Web link | www.bockonline.ch |
The Schaffhauser Bock is a Swiss Free - weekly newspaper , named after the Schaffhauser emblem. Colloquially, the newspaper is often referred to as a buck . It is the weekly newspaper with the greatest number of readers and focuses exclusively on events in the canton of Schaffhausen and its agglomerations in the Rafzerfeld , in the northern Zurich wine region and in the former Diessenhofen district of the canton of Thurgau . It is politically and denominationally independent, orientates itself on the ideal of a free society and is committed to a liberal attitude. This includes tolerance and fairness as well as a commitment to democracy.
General
The WEMF - certified circulation is 49,530 (previous year 49,485) copies, the reach 43,000 (previous year 47,000) readers (WEMF MACH Basic 2018-II). The newspaper is published by the publishing house Schaffhauser Bock AG in Beringen SH . It is 100 percent controlled by the entrepreneur and retired economics professor Giorgio Behr . Editor-in-chief is Daniel Thüler, managing director and publishing director is Kurt Bühlmann.
The Schaffhauser Bock is published every Tuesday (on public holidays on Monday or Tuesday on Thursday). All editorial content, with the exception of guest contributions, is created by the editorial team and its regional network of correspondents. Its orientation is fundamentally business-friendly. The newspaper is printed by Mittelland Zeitungsdruck AG , which belongs to AZ Medien . With the proofreading , the image processing and prepress is the indicator of the Bern region , with the website, the company server Garden commissioned.
history
Steiner & Grüninger AG publishing era (1965–2005)
The Schaffhauser Bock was founded in 1965 by René Steiner, Willy Grüninger, Walter Hauser and Alfred Roost. On the one hand, to counteract the monopoly of opinion of the subscribed press and, on the other hand, to offer local businesses the opportunity to reach the entire Schaffhausen region with one advertisement.
The first edition of the Schaffhauser Bock appeared on October 1, 1965, with the publisher Steiner & Grüninger AG acting as the publisher . The still young newspaper faced a tough wind, especially from the subscription press. This is how Heinz Duttli, editor-in-chief of the Schaffhauser Wochenexpress , which was founded by Verlag Meier + Cie (publisher of Schaffhauser Nachrichten ) as a countermeasure against the Schaffhauser Bock , wrote:
“These free advertisements are parasites in the Swiss press. […] Their appearance is likely to destroy the economic basis, especially of the smaller country newspapers. All over our country - not unlike a spread of epidemics - the free advertisements appeared. Anyone who withdraws advertisements from a newspaper silences them. We do not see any ghosts when we recognize a systematically led campaign in this whole chain of new Anzeiger start-ups with the aim of muzzling the independent and therefore uncomfortable newspapers. […] This is number 1 on the Wochenexpress . We will expand it and then issue it when there are no more free advertisements. "
The weekly express was discontinued in 2013, while the Schaffhauser Bock continues to exist. In the course of time, however, its earnings situation came under increasing pressure, so that bankruptcy threatened.
Era Verlag Schaffhauser Bock AG (from 2005)
In 2005, publisher Giorgio Behr took over Schaffhauser Bock as the majority shareholder (51 percent, Meier + Cie 49 percent) and, together with managing director Kurt Bühlmann, put him back on the road to lasting success. He changed the organization and had the editorial part expanded in order to transform the free advertisement into a free reader newspaper. This resulted in a strong increase in the number of readers, leveling off at an average of around 50,000 people per issue.
In 2015, the Schaffhauser Bock carried out a comprehensive relaunch . The completely revised layout , which is still in use today, was designed by editor-in-chief Daniel Thüler. As a result, a new newspaper website was created in the same design and has been active since August 16, 2016.
In 2017 the Schaffhauser Bock launched two additional local editions for Neuhausen am Rheinfall (from August 29th) and for the Rafzerfeld (from September 26th) by adding local content to the first four pages. While the Neuhauser local edition had to be discontinued on April 10, 2018 due to a lack of income, the one in Rafzerfeld will continue. Also in 2017, the Schaffhauser Bock introduced its own newspaper boxes at critical locations in the catchment area.
On July 25, 2018, Giorgio Behr and Meier + Cie agreed to resolve the mutual cross-shareholdings in the Schaffhauser Bock and Schaffhauser Magazin with retroactive effect from the beginning of the year . Since then, Giorgio Behr has controlled the Schaffhauser Bock 100 percent.
Since November 27, 2018, the publisher Schaffhauser Bock AG has been operating Bockshop.sh, a regional online sales platform that can only be used by providers from the Schaffhausen region. This is to give them the opportunity to survive against the competitive pressure from national and international online trading. Use is free of charge for providers; a commission is only charged for sales.
On the occasion of Kurt Bühlmann's upcoming retirement, editor-in-chief Daniel Thüler and the new publishing director Andreas Wittausch took over the management of the Bock on August 1, 2019.
Division (frets)
The Schaffhauser Bock usually consists of two newspaper bundles , usually with the following structure:
- 1. Bund: Leading article , commentary , guest column , news about names, buck splinters, politics , economics , columns
- 2. Bund: Sport , Culture , Event Agenda, Last Page (People)
Special supplements on current topics appear regularly, either as an additional section or as a tabloid supplement.
Advertising partner
The Schaffhauser Bock is part of the advertising combination Swiss-Regio-Kombi , which covers 21 areas in German-speaking Switzerland. He also maintains a publishing partnership with the Singener Wochenblatt .
Web links
- Website of the newspaper Schaffhauser Bock
- Online trading platform bockshop.sh of the newspaper Schaffhauser Bock
Individual evidence
- ↑ a b WEMF circulation bulletin 2018 , p. 8 (PDF; 796 kB).
- ↑ a b c d About us. Editorial staff. In: Website of the Schaffhauser Bock .
- ^ "Parasites in the Swiss press" In: Schaffhauser AZ , p. 9 (PDF; 640 kB).
- ↑ «‹ Schaffhauser Nachrichten ›integrate the cultural agenda into the first league.» In: Klein Report. December 25, 2013, accessed August 18, 2018.
- ↑ "Schaffhausen's print media landscape is consolidated". In: Klein Report. December 27, 2014, accessed August 22, 2018.
- ↑ Cross participation dissolved. In: Schaffhauser Bock , Schaffhausen im Bock-Blick , page 6, June 26, 2018, accessed on August 22, 2018.