City gallery Heilbronn

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City gallery Heilbronn
City gallery Heilbronn
Basic data
Location: Heilbronn
Opening: March 5, 2008
Sales area : 13,000
Shops: 75
Visitors: 18,548 daily
Turnover : 465 million euros (as of February 2013)
Owner : CBRE Global Investors
Operator: ECE project management
Website: www.stadtgalerie-heilbronn.de
Transport links
Bus stop: town hall
Tram : Lines 4, 41 and 42
Omnibus : Lines 1,5,8,10,12,61
Motorways : A 6 , A 81 , B 39 , B 293 , B 27
Other: Deutschhofstrasse, Götzenturm
Parking spaces : 660
Bicycle parking spaces : 76
Technical specifications
Construction time : August 2006 – March 2008
Architects : Jost Hering, Gisela Simon, Frank Semar (project architect), Timm Balzerowitz, Klaus Keggenhoff (interior designer), Florian Bräuninger, Blocher Blocher Partners
Architectural style : modern
Building material : u. a. Metal, glass, natural stone
Building-costs: approx. 100 million € (including tenant investments for business extensions)

The Stadtgalerie is a shopping center that opened on March 5th, 2008 in downtown Heilbronn .

Project

The establishment of the city gallery was part of a design offensive by Heilbronn in order to consolidate the city's position as the regional center of the Heilbronn-Franconia region and to “face the competition on the greenfield and in the surrounding cities”. The shopping center is directly connected to the city center and therefore has a so-called prime location from an economic point of view .

Integration into the pedestrian zone

The idea of ​​optimism should also be manifested in modern architecture. The Stadtgalerie was planned as an extension of the pedestrian zone on a site west of Fleiner Strasse , which was used for commercial purposes after the Second World War, but was also fallow for a long time . A contrast to the surrounding, partly historical and partly from the post-war development was intended with the modern design of the city gallery.

Overall, the building took almost two years to complete. The cost of the project was around 100 million euros. This also included the costs that the dealers raised for the individual design of their rented shops. The city of Heilbronn sees the city gallery as an asset for the entire city center.

description

The Stadtgalerie has a total of 13,000 m² of retail space on three levels. The branch mix of the 75 shops is dominated by fashion, and besides offers from areas such as shoes and leather, hardware and health, there are some dining options. Around 500 employees work in the shopping center. The total catchment area of ​​the center is put at 647,264 inhabitants. The operator of the center, ECE Projektmanagement , forecast a number of visitors of 20,000 per day, the actual number is currently around 18,550 (as of October 2015).

criticism

Traffic, one-sided purchasing power management, loss of identity

Criticism: Massive development on the site

In the course of planning the city gallery, a citizens' initiative “Against the ECE Center on the Landerer Areal - for Klosterhof” was founded in 2004. On August 5th of that year, the latter presented a list with over 10,000 signatures to Mayor Helmut Himmelsbach . Among other things, the massive development of the city gallery location, a one-sided steering of purchasing power to the southern city and the interchangeability of shopping centers in general, which deprive the cities - in this case Heilbronn - of their authenticity and identity, were criticized. Furthermore, the planned traffic concept was rated as a "collapse for the city center". The city was accused of not being able to keep its promise of “quiet living” to the residents because the early morning delivery and customer traffic would impair the quality of life. After the construction work for the city gallery had already started, the initiative underpinned the latter point with a traffic report. His conclusion was “that the Heilbronn municipal council assumed the wrong preconditions for the ECE development plan.” According to new calculations, a far greater volume of traffic through the shopping center was to be expected than originally announced.

Problems of dealers

Within the first few years after the opening of the Stadtgalerie, some tenants had to file for bankruptcy because the sales figures were well below the forecast. A pharmacy closed just a few months after the mall opened and numerous other stores followed. In addition, there were a number of changes of ownership within branch operations that went unnoticed by customers. Nevertheless, there was no vacancy as a result, and vacant retail space quickly found new tenants.

Web links

Commons : Stadtgalerie Heilbronn  - collection of pictures, videos and audio files

Individual evidence

  1. a b "City benefits from Stadtgalerie" Stektiven.de. Retrieved October 19, 2015
  2. a b c d e project Stadtgalerie Heilbronn Architekten-24.de. Retrieved October 19, 2015
  3. a b inner city development . Website of the city of Heilbronn. Retrieved October 19, 2015
  4. a b Stadtgalerie should strengthen Heilbronn . Voice.de. Retrieved October 19, 2015
  5. Data on the center on the operator website ( memento of the original from September 5, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. . ECE homepage. Retrieved October 19, 2015 @1@ 2Template: Webachiv / IABot / www.ece.de
  6. a b Citizens' initiative “Against the ECE Center on the Landerer Areal - for Klosterhof” . Press release of August 5, 2004. Accessed online on October 19, 2015
  7. ↑ There are plans for Landerer . Voice.de. Retrieved October 19, 2015
  8. a b City gallery is growing rapidly - opponents do not give up . Voice.de. Retrieved October 19, 2015
  9. Some first-time tenants failed . Voice.de. Retrieved October 19, 2015

Coordinates: 49 ° 8 ′ 25.1 ″  N , 9 ° 13 ′ 0.3 ″  E