TVS Motor Company

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TVS Motor Company Limited
legal form Limited
ISIN INE494B01023
founding 1982
Seat Chennai , India
management Venu Srinivasan
Number of employees 5164
sales 152.744 billion INR
1.903 billion EUR
Branch Motorcycle manufacturer
commercial vehicle manufacturer
Website www.tvsmotor.com
As of March 31, 2018

TVS Motor Company Limited (formerly TVS Suzuki , Indo Suzuki Motorcycles Pvt. Ltd. and Indian Motorcycle Pvt. Ltd. ) is an Indian two-wheeler and commercial vehicle manufacturer based in Chennai . It belongs to the TVS Group and is considered their most important company.

history

In 1979 the company Sundaram-Clayton (SCL) , which belongs to the TVS Group, started a moped production in Hosur (TVS 50). On July 15, 1982, SCL founded the subsidiary Indian Motorcycle Pvt. Ltd. whose name was changed to Indo Suzuki Motorcycles Pvt. January 12, 1984 . Ltd. was changed. The technical cooperation with the Japanese company Suzuki was not entered into until September 22, 1984 (according to another source, however, as early as 1982).

The subsidiary Lakshmi Auto Components Pvt. Was founded in 1985 to manufacture engines and transmissions . Ltd. founded. In 1986 Indo Suzuki took over the moped division of Sundaram-Clayton. In addition, Indo Suzuki Motorcycles Ltd. Renamed TVS Suzuki Ltd on August 18, 1986.

At the end of 1996, TVS Suzuki received the “Emerging Corporate Giant” award from the Indian Economic Times and the Harvard Business School Alumni Association .

As early as 1999, Suzuki wanted to acquire a majority stake in TVS Suzuki or, alternatively, to found its own, 100% subsidiary. In 2001, the TVS Group and Suzuki ended their joint venture on September 27, when Suzuki's 25.97% stake was acquired. At the same time, the company's name was changed to TVS Motor Company. Sundaram-Clayton currently holds 57.4% of the shares in TVS Motor Company. The separation of TVS Motor Company and Suzuki was seen as a win-win option for both sides , as was the case with Hero Honda .

In 2013 TVS Motor Company and BMW-Motorrad signed a cooperation agreement to manufacture motorcycles with less than 500 cc for the European market. The delivery of the first model was delayed.

TVS Suzuki's market shares between 1985 and 1995 gradually fell from an initial 19 percent to 13 percent (1988) and then remained at 8 to 9 percent. In 1995, TVS Suzuki again closed with 13 percent. In 1997, TVS Suzuki was the leading two-wheel manufacturer in India. A few years later (2003), TVS Motor Company achieved a market share of 35% with sales growth of 31%. In 2014, TVS was named the third largest two-wheeler manufacturer after Hero MotoCorp and Bajaj Auto .

3.466 million vehicles were sold in the 2017/18 financial year. Of these, 490,000 motorcycles and 80,000 tricycles were exported. A market share of 2.58% was achieved for tricycles in India in 2017/18.

The company has manufacturing facilities in Hosur in Tamil Nadu , Mysore in Karnataka and Solan in Himachal Pradesh . Another plant is located in Indonesia . In 2013, TVS Motor Company set up an assembly line in Uganda . TVS Motor Company has eight subsidiaries. In April 2020, TVS Motor Company took over the British motorcycle manufacturer Norton Motorcycles Company .

Models

Ind Suzuki AX100

The two-wheelers produced were sold under the brand names TVS (formerly also Ind Suzuki or TVS Suzuki ). One of the first models from 1980 onwards was the XL Super moped (initially TVS-50 ), of which more than ten million units had been produced by 2015. This makes it the only moped in the list of the ten best-selling motorcycles in India. In 1992 the new Samurai and Shogun models were introduced. In 1993, the new TVS Scooty came onto the market, which after a few years was geared towards female customers. The new XL Super moped model followed in 1997 . In the same year TVS was the first manufacturer in the Indian market to introduce a scooter ( Spectra ) with a four-stroke engine. The Scooty Streak was aimed at a young target group from 2009 onwards.

The TVS Motor Company was the first to offer a 100 cc motorcycle with a catalytic converter and the first 150 cc motorcycle with a four-stroke engine in India. TVS also played a pioneering role in India with the first motorcycle with automatic transmission and the anti-lock braking system .

In 2007, the TVS Motor Company presented their first auto rickshaw, the TVS King .

The most important models from TVS Motor in 2014 were Apache, Phoenix, Flame, Star City, Wego, Scooty Streak and Scooty Pep. By the beginning of 2019, 50,000 BMW G 310 R and BMW G 310 GS were produced as part of the cooperation with BMW . The TVS Apache RR 310 is based on these sister models.

  • TVS Champ

  • TVS Scooty Streak

  • TVS Apache 310

  • TVS Apache RTR 160

  • TVS King

Racing

The TVS Motor Company has had its own racing department with TVS Racing since 1983. In the beginning, mopeds were brought up to 105 km / h. From 1988 to 1999 TVS Racing scored 159 victories at 185 events. From 2000 to 2013 there were 201 victories in 222 races. In 2015, TVS Racing formed with the Sherco Sherco TVS Rally - factory team and took with it the first Indian team at the Dakar Rally in part.

Trivia

In the 11th episode of season 2 of The Grand Tour , Richard Hammond uses a TVS Star for a 320 km drive through Mozambique .

Web links

Commons : TVS Motor Company  - Collection of pictures, videos and audio files

Individual evidence

  1. ↑ a b c d TVS Motor Limited. 26th Annual Report 2017-2018 at www.tvsmotor.com.
  2. ↑ converted at the rate on the balance sheet date, March 31, 2018
  3. ↑ a b The TVS Group. In: tvsgroup.com. Retrieved April 22, 2019 .
  4. ↑ a b c d e f g Amit Kumar Arora, Pramod Kumar Garg: Negative Working Capital Can be a Positive Sign for The Success— A Case Study of TVS Motor Company . In: International Journal of Management . tape 2 , no. 2 , August 2014, p. 63-69 ( mitpublications.org [PDF]).
  5. ↑ Ruth Rembaum-Max: A moped for everyone. In: evolution.skf.com. May 15, 1998, accessed May 6, 2019 .
  6. ↑ Shantanu Banerjee, Arijit Mukherjee: Joint venture instability in developing countries under entry . In: International Review of Economics and Finance . tape 19 , 2010, p. 603-614 .
  7. ↑ BMW Motorrad plans to enter the segment below 500cc. BMW Motorrad and TVS Motor Company sign cooperation agreement. In: press.bmwgroup.com. April 8, 2013, accessed May 5, 2019 .
  8. ↑ Jochen Vorfelder: Delivery stop for the BMW G 310 R: False start of a bearer of hope. In: Spiegel Online . January 12, 2017, accessed May 5, 2019 .
  9. ^ NS Siddharthan: Differential behavior of the Japanese affiliates in the Indian automobile sector . In: Japan and the World Economy . tape 10 , 1998, pp. 97-109 .
  10. ↑ Bajaj Auto increases three-wheeler market share to 58.15%. In: autocarpro.in. April 10, 2019, accessed April 23, 2019 .
  11. ^ Norton buy-out brings hope for deposit holders . 
  12. ↑ TVS XL Super crosses major milestone in sales, special edition launched. In: auto.economictimes.indiatimes.com. July 3, 2015, accessed May 5, 2019 .
  13. ↑ Women On Wheels ( Memento from July 17, 2011 in the Internet Archive )
  14. ↑ TVS Motor rolls out 50,000th unit of BMW 310cc series motorcycle. In: steelguru.com. January 24, 2019, accessed May 5, 2019 .
  15. ↑ 34 Years of TVS Racing: A look at TVS's rich history in motorsports. In: motoroids.com. November 22, 2016, accessed May 6, 2019 .
  16. ↑ Kennedy Paul: Richard Hammond Rides A TVS Star In 'The Grand Tour' Season Two. In: drivespark.com. February 18, 2018, accessed May 5, 2019 .