The Red Bulletin
| The Red Bulletin | |
|---|---|
|
|
| description | international lifestyle magazine |
| publishing company | Red Bull Media House GmbH , Wals near Salzburg (Austria) |
| First edition | November 2007 |
| Frequency of publication | per month |
| Widespread edition | Austria: 408,212 copies, Germany : 298,000 copies, worldwide:> 2 million copies |
|
( ÖAK , 2018 IVW Q4 / 2014) |
|
| Range | Austria: 0.923 million readers |
| ( Ö.MA 13/14) | |
| Editor-in-chief | Robert Sperl, Alexander Macheck |
| editor | Franz Renkin |
| executive Director | Wolfgang Winter |
| ISSN |
2079-4258 |
The Red Bulletin is a magazine from Red Bull Media House GmbH of the Austrian company Red Bull GmbH .
history
The Red Bulletin has been published by the Austrian company as a monthly print product since the end of 2007. The magazine advertises with the slogan “Away from the everyday” and appears as a supplement to various daily newspapers on the first Tuesday of each month, now in English, German, Spanish and French.
Content
The brand name of the Austrian beverage manufacturer is placed in many variations in the magazine. The title itself is a play on words with the French term Bulletin and the second part of the brand name Bull . The “Bullevard” category, here a corruption of the French term boulevard , highlights the brand name. Topics are mainly company-sponsored car races and music events, extreme sports and events in which the brand name appears as an advertising medium. The print magazine also advertises television programs on ServusTV . This transmitter also belongs to the multimedia company with headquarters in Wals near Salzburg.
The target group are men and women between 20 and 29 years of age.
Edition and distribution
With a total print run of around 2.2 million copies (according to its own media kit), written in four languages (German, English, French and Spanish) as well as seven local country editions (Austria, Germany, Switzerland, France, England, USA, Mexico), counted The Red Bulletin 2016 among the world's highest-circulation monthly magazines.
The print run of the magazine in Austria in the 1st half 2016, according to Austrian Circulation Control (OAK) with an average of 443,500 copies, the total circulation of over 435,100 copies. According to the Media Analysis Working Group 15/16 - Special Interest Total, The Red Bulletin in Austria has 761,000 readers per issue. This corresponds to a coverage of 10.3% for the whole of Austria .
In Germany the print run is according to Information community to determine the circulation of advertising media (IVW) in the third quarter of 2016 over 317,500, the circulation over 313,200 copies.
The magazine is distributed via both national and international channels, with the focus primarily on the magazine trade, subscribers, partnerships and networks.
The Red Bulletin is a member of the Austrian circulation control.
Distribution partner
- Austria (as of 2016)
- Germany
- Switzerland
- France
- United Kingdom
- Mexico
Web links
Individual evidence
- ↑ edition list Annual Report 2018 (PDF, 16.8 MB): oeak.at . P. 34 , accessed on February 11, 2020 .
- ↑ Information community to determine the distribution of advertising media e. V .: Circulation numbers Q4 / 2014 ; Retrieved February 15, 2015
- ^ Working group for media analyzes : MA 13/14 - Special Interest Total . Retrieved February 15, 2015
- ^ Distribution - Red Bulletin. In: redbulletin.com. Red Bull Media House, 2016, archived from the original on November 30, 2016 ; accessed on July 16, 2017 .
- ↑ ÖAK edition list | 1st half of 2016 and rolling annual average 2015/2016 | Austrian edition control (ÖAK). (No longer available online.) In: www.oeak.at. Archived from the original on November 16, 2016 ; Retrieved November 17, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ ÖAK edition list | 1st half of 2016 and rolling annual average 2015/2016 | Austrian edition control (ÖAK). (No longer available online.) In: www.oeak.at. Archived from the original on November 16, 2016 ; Retrieved November 17, 2016 . Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.
- ↑ Title display | Information community to determine the distribution of advertising media eV In: www.ivw.eu. Retrieved November 17, 2016 .
- ^ Distribution. In: b2b.redbulletin.com. Archived from the original on November 18, 2016 ; Retrieved on November 17, 2016 (The original page is continuously updated. The information in the article is based on the archived version.).
- ^ Red Bull Media House GmbH: Sales - Red Bulletin . In: Red Bulletin . ( redbulletin.com [accessed November 17, 2016]).
- ^ Red Bull Media House GmbH: Sales - Red Bulletin . In: Red Bulletin . ( redbulletin.com [accessed November 17, 2016]).
- ^ Red Bull Media House GmbH: Distribution - Red Bulletin . In: Red Bulletin . ( redbulletin.com [accessed November 17, 2016]).
- ^ Red Bull Media House GmbH: Distribution - Red Bulletin . In: Red Bulletin . ( redbulletin.com [accessed November 17, 2016]).
- ^ Red Bull Media House GmbH: Distribución - Red Bulletin . In: Red Bulletin . ( redbulletin.com [accessed November 17, 2016]).
