Trader Joe's
| Trader Joe's
|
|
|---|---|
 |
|
| legal form | Privately owned |
| founding | 1958 |
| Seat |
Monrovia , California United States
|
| management | Dan Bane |
| Number of employees | over 10,000 |
| sales | $ 8 billion (2009) |
| Branch | Grocery retail |
| Website | www.traderjoes.com |
Trader Joe’s is an American food retail chain with approx. 460 branches (as of February 16, 2017) mainly in the western United States .
Business concept
Joe Coulombe (1930–2020) founded the chain of stores in 1958 under the name Pronto Markets , in 1967 he renamed it Trader Joe’s and reoriented it to a new business idea . In 1979 the company was taken over by the German Markus Foundation . The Markus Foundation is owned by the Theo Albrecht junior families , the eldest son of the Aldi Nord founder Theo Albrecht , and Babette Albrecht , the wife of his second son Berthold Albrecht .
A special feature of the shops are the employees dressed in Hawaiian shirts ; the branch managers are called the captain (“ captain ”), the deputy second mate (“second mate ”) and the other employees are called the crew (“crew”). The range, like that of the Aldi stores, is very limited and does not include more than around 3000 items. In addition to everyday foods, these include specialties such as delicacies , products from organic farming , vegetarian and imported foods and wines.
In 2006, Handelsblatt assessed the business concept of Trader Joe's as follows: “The product selection is limited - a mixture of a bit organic, a bit gourmet and a bit discount . In short everything that the class-conscious, left-liberal American needs. "
Trader Joe's in Germany
Aldi Nord sells products in Germany under the name Trader Joe’s . These include iced tea, fish, meat, dried fruit, nuts, salads, ice cream and crispbread.
Web links
- Trader Joe's Official Website
- Trader Joe's: A little Aldi in New York. In: FAZ from April 1, 2006
- Inside the secret world of Trader Joe's. In: Fortune from August 23, 2010, with photo series .
- Marc Pitzke : Noble Aldi for organic Americans. In: Spiegel Online from October 13, 2010
- The Trader Joe's lesson how to pay a living wage and still make money in retail. In: The Atlantic of March 25, 2013
Individual evidence
- ^ Company Profile Page. Trader Joe's CO Inc. In: manta.com , accessed December 13, 2012.
- ↑ Where In The Dickens Can You Find A Trader Joe's. (PDF; 429 kB) Trader Joe's, July 20, 2010, accessed on June 30, 2010 (English).
- ↑ Nele Husmann: Aldi in American. In: Die Welt , May 14, 2006.
- ↑ Tobias Moerschen: Trader Joe's: Aldi for ecologists and intellectuals. In: Handelsblatt , June 13, 2006.