Vance Packard

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Vance Packard (born May 22, 1914 in Granville Summit , Pennsylvania , USA , † December 12, 1996 on Martha's Vineyard , Massachusetts ) was an American publicist .

Packard published animal psychological studies and sociological essays , but was best known through popular science, socially critical books. His greatest success was in 1957 The Hidden Persuaders ( The Hidden Persuaders ), in which he - the "grip of the unconscious in everyone" through - so the German subtitles psychologist and market researcher on the example of the advertising industry documented.

Works (selection)

  • with Clifford R. Adams: How to Pick a Mate. The Guide to a Happy Marriage . 1946.
  • Animal IQ The Human Side of Animals . 1950.
  • The secret seducers . The reach for the subconscious in everyone. (The Hidden Persuaders) . Econ Verlag , Düsseldorf 1958, ISBN 3-548-34032-6 .
  • The invisible barriers. Theory and Practice of Ascension in the Classless Society. (The Status Seekers) . German Book Community, Berlin 1962.
  • The big waste. (The Waste Makers) . Econ, Düsseldorf 1961; Fischer library, Frankfurt am Main and Hamburg 1964
  • The pyramid climbers. (The Pyramid Climbers) . Droemer Knaur , Munich 1962.
  • Man in the ape. What animals can learn. (The Human Side of Animals) . Ullstein Verlag , Frankfurt 1963.
  • The sexual confusion. The change in relations between the sexes. (The Sexual Wilderness ). Droemer Knaur, Munich 1972, ISBN 3-426-00274-4 .
  • The restless society. Causes and consequences of today's mobility. (A Nation of Strangers) . Econ Verlag, Düsseldorf 1973, ISBN 3-430-17337-X .
  • The defenseless society. (The Naked Society) . Econ Verlag , Düsseldorf 1977, ISBN 3-430-17334-5 .
  • The great temptation. The intervention in body and soul. (The People Shapers) . Ullstein Verlag, Frankfurt 1979, ISBN 3-548-34016-4 .
  • Loss of security. Our child-sick society. (Our Endangered Children) . Ullstein Verlag, Berlin 1986, ISBN 3-548-34360-0 .
  • The ultra-rich. Anatomy of an American Phenomenon. (The Ultra Rich. How Much is too Much?) . Econ Verlag, Düsseldorf 1990, ISBN 3-430-17328-0 .

Web links

personal data
SURNAME Packard, Vance
BRIEF DESCRIPTION American publicist
DATE OF BIRTH May 22, 1914
PLACE OF BIRTH Granville Summit , Pennsylvania
DATE OF DEATH December 12, 1996
Place of death on Martha's Vineyard , Massachusetts