Commodity

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Silo is the ordinary knowledge of the goods .

'Commodity science' is a subject that originally describes the basics of retail . It goes back to the Göttingen Professor Johann Beckmann (1739-1811), who coined the term "Waarenkunde" and including the new and previously unknown goods (eg. As from other continents) explained and publicize wanted later than grocery referred were. At Beckmann, the area of ​​responsibility of goods science was: (1.) the systematic organization of the goods, (2.) the identification and testing of the goods, (3.) the determination of the origin of the goods and the most important markets, (4.) the description the manufacturing process, (5.) the explanation of the different values ​​of the types and qualities, (6.) the determination of the importance of the goods in economic life.

Development of the subject

Title page of Johann Beckmann's Preparation for Waarenkunde (1793).

The knowledge of goods was initially given special attention in the area of ​​trade, because knowledge of the objects of trade ( merchandise ) was of essential importance for the trader's economic success. Accordingly, there was the formation of special goods customers ( groups of goods , e.g. food or textiles) who were also taught in vocational schools for merchants.

The commercial properties encyclopedic descriptive goods customer is different from the goods teach in their alignment with use value. In his 'System des Handels, 1817', Johann Michael Leuchs (1763–1836) divided commodity knowledge from actual trade. He distinguished in the first band: " eatables ", " merchandise in apparel ," " Gemächlichkeitswaaren ", " goods for production ."

With the spread of the range of goods and the formation of brands , goods knowledge came into the interest of marketing industrially produced goods (economic goods theory or goods management theory, product marketing and goods sales knowledge). In marketing , aspects of general product knowledge gain importance, for example the life cycles of individual products on the consumer goods market, their obsolescence or the differentiation of the product range according to the level of demand in product group management .

Since in the affluent societies, goods not only serve to directly satisfy needs, but also to cultivate lifestyles or to express one's own individuality, goods also come into the focus of cultural interest and sociology . Here, for example, the cultural-industrial questions are of interest , why goods under American brands, such as Coca-Cola or McDonald's, shape consumption styles worldwide and displace national cultures and, in a global dimension, the ethical efforts to promote fair trade and sustainable consumption .

Under the influence of resource scarcity and environmental problems, the biological-ecological aspect of the goods was of particular importance. In this way, the resource consumption of individual goods can be calculated and defined as an " ecological backpack ". This means that fewer environmentally harmful variants can be identified than alternatives. The Integrated Product Policy (IPP) has set itself the task of minimizing the environmental impact in the life cycle of the goods . Sustainability is therefore an essential aspect of commodity science and the theory of commodities, a fundamental subject for sustainable management.

The encyclopaedic-systematic knowledge of goods developed in an effort to develop a professional epistemology to the generalism of science and the teaching of goods on the basis of general systems theory , theoretical biology ( Ludwig v. Bertalanffy , 1901–1972) and bioeconomics ( Nicholas Georgescu-Roegen , 1906– 1994). What is essential is the fusion of thermodynamics, evolutionary biology and economics.

As a model, the physical economy ( Gottfried Wilhelm Leibniz , 1646–1716) had a lot of economic influence until the end of the 18th century. Although the basics of the theory of goods were already suggested in the early 19th century to include a real economic discipline as one of the three main sciences, economics has not yet incorporated such a teaching into itself. Since the middle of the twentieth century, the abandonment of theory in the encyclopedia of goods science has been followed by new approaches to the logic of science, from which the economic goods theory emerged first in the business context, then the bio-economic orientation on the basis of natural science and systems theory.

Distribution and maintenance of the knowledge of goods and the theory of goods are quite different around the world. While the last chair for goods science (Handelshochschule Leipzig) in Germany was abolished in 1991, goods science is intensively cultivated on an academic level in Japan, Poland, Italy and other countries. The technological orientation of goods science (University for World Trade in Vienna) was initially in the encyclopedic tradition of natural history. In keeping with the natural science orientation, the integration subject “Biology and Commodity Teaching” (teaching post) was created in Austria from 1978 on, with additional consideration of social and ecological aspects. In Austria's commercial schools, “biology, ecology and theory of goods” are taught integratively, whereby - with a scientific approach - the goods are comprehensively understood as “the economic object”. In the curriculum reform of 2014 at the commercial schools in Austria, the theory of goods with the intention of natural economics became the model of the subject, renamed "Applied Natural Sciences". The institute responsible for technology and commodity science was closed in 2012 by the decision-makers at the Vienna University of Economics and Business.

In colloquial language, the term " goods " is sometimes used as a synonym for good or product , and there is no comparable generic term in English. The collective term " commodities " is limited to homogeneous commodities. Commodity science and commodity theory claim a comprehensive definition of “commodity”: goods are objects produced by people for the purpose of satisfying needs, which are traded with economic interests and ultimately used or consumed, with the process from production to for disposal interacts with society and the biosphere (social or human ecology).

Subject boundaries and disciplines

The Silo describes each were shaped objects, as more value-free structure knowledge .

The merchandise theory serves as a theoretical framework for merchandise science. In doing so, it deals with the functions of the commodity and differentiates between the natural value (physical resources) and the social value (use values ​​and exchange values) of commodities. The theory of commodities concentrates on the actual biological and cultural purpose of the commodity to satisfy needs.

In the commercial interests of marketing and procurement, merchandise management is based on needs, the exchange values ​​of trade and consumption styles. Goods sales customers and consumer education are ambivalent to one another in the opposite direction.

The knowledge interest of commodity science understands the commodity as an economic object as a whole. Nicholas Georgescu-Roegen (1906–1994) called this approach of connecting the economy and its environment “ bioeconomics ”. According to Artur Kutzelnigg (1904–1984), goods as a scientific term should be viewed as a generic term that includes everything that is named in sub-areas as product, product, material, supply item, commodity, commodity, good, etc.

further reading

  • Karl Hassack : Textbook of goods science for higher commercial schools . 1st edition, Pichler Verlag, Vienna 1902.
  • Siegmund Feitler: Uncooked . The kk export academy in Vienna. In memory of the opening of the new academy building in autumn 1916. Publishing house of the kk Exportakademie Christoph Reissner's Sons. Vienna 1916, pp. 109–124.
  • Viktor Pöschl : Commodities. A teaching and manual for students, businesspeople, administrative and customs officials, economists, statisticians and industrialists. Second, revised and enlarged edition. 2 volumes. Verlag Ferdinand Enke, Stuttgart 1924 (1st edition 1912).
  • Viktor Pöschl: Principles of natural order in technology and economy. An introduction to economics, especially technology and commodity science . Ferd. Enke, Stuttgart 1947.
  • Ernst bag : floor plan of the goods science . Industrieverlag Späth & Linde , Berlin 1933.
  • Ernst Bags: Introduction to the Technology . Industrieverlag Späth & Linde, Berlin 1933.
  • Karl Hassack, Ernst Beutel, Artur Kutzelnigg:
    • Commodity I: Inorganic goods.
    • Commodity Science II: Organic Goods. 8th edition, Göschen Collection (de Gruyter), Berlin 1959.
  • Merck's dictionary of goods for trade, industry and commerce . Reprint of the 7th edition from 1920. Manuscript, Recklinghausen 1996.
  • Günter Grundke: Outline of general product knowledge - product systematics. VEB Fachbuchverlag, Leipzig 1970.
  • Artur Kutzelnigg : The cigarette as a model case in economic goods theory. Franz Nowack, Frankfurt am Main 1962.
  • Artur Kutzelnigg: Terminology of the categories of goods. Franz Nowack, Frankfurt am Main 1965.
  • Hans Knoblich : Business management product typology . Westdeutscher Verlag, Cologne and Opladen 1969, ISBN 978-3-663-00456-1 .
  • Edmund Grünsteidl : Commodity knowledge including technology . Manzsche publishing and university bookstore, Vienna 1953.
  • Gustav Hofbauer (Ed.), Helge Gasthuber (Red.): The goods in the world view of the economy. Festschrift for Edmund Grünsteidl on his 70th birthday . Austrian. Commercial publishing house, Vienna 1970.
  • Udo Koppelmann (Ed.): The goods in science and technology. Festschrift for Artur Kutzelnigg's 65th birthday . New economic letters, Herne / Berlin 1969.
  • Udo Koppelmann: Product marketing and sales customer. Theoretical basics of product-related sales processes . Erich Schmidt, Berlin 1976.
  • Gerhard Lachenmann: Goods sales customer . Winklers Verlag - Gebrüder Grimm, Darmstadt 5th edition 1993, 2nd unaltered reprint 2000. ISBN 3-8045-3924-6 .
  • Helmut Lungershausen (Hrsg.): Teaching to sell goods: the manual for goods sales customers . Verlag Europa-Lehrmittel, Haan-Gruiten 2nd edition 1995. ISBN 978-3-8085-9862-7 .
  • Josef Hölzl : History of the product knowledge in Austria . Series of publications by the Institute for Technology and Merchandise Management. Volume 5, WU-Vienna 1982.
  • Josef Hölzl: Introduction to the theory of goods . Oldenbourg, Munich [u. a.] 1989. ISBN 3-486-21334-2
  • Richard R. Göller: Introduction to the theory of goods . Series of publications on further training for teachers in vocational schools, issue 119: PIB, Vienna 1990.
  • Reinhard Löbbert (Ed.), Helmut Lungershausen (Red.): The goods being and appearances. Twelve texts about the world of goods in which we live. (DSW series of publications, vol. 1). Verlag Europa-Lehrmittel, Haan-Gruiten 2002, ISBN 3-8085-9857-3 .
  • Richard Kiridus-Göller, Eberhard K. Seifert (eds.): Evolution - goods - economy. Bioeconomic basics for commodity theory . oekom-Verlag, Munich 2012, ISBN 978-3-86581-317-6 .
Magazines
  • FORUM WARE. Science and practice. The goods and their importance for people, the economy and nature. Publisher: German Society for Goods Science and Technology e. V. (DGWT), Austrian Society for Commodity Science and Technology (ÖGWT) With the participation of the International Society for Commodity Science and Technology (IGWT) ISSN  0340-7705 Forum Ware as pdf or ebook .
  • Series of publications by the German Foundation for Commodity Teaching (DSW)
    • Vol. 1. (2002): The goods being and appearances . Twelve texts about the world of goods in which we live. Editor: Reinhard Löbbert, editor: Helmut Lungershausen. - ISBN 3-8085-9857-3 .
    • Vol. 2. (2005): Commodity ethics and professional morals in retail . Contribution to innovation in business education. Editors: Thomas Retzmann, Helmut Lungershausen. - ISBN 3-9810347-0-8 .
    • Vol. 3. (2007): Action-oriented teaching in goods sales . Author: Wolfgang Beyen. - ISBN 3-9810347-1-6 .
    • Vol. 4. (2014): Commodity ethics in economic and political education . Editors: Thomas Retzmann, Tilman Grammes. - ISBN 3-89974-939-1 .

Web links

Individual evidence

  1. ^ Johann Beckmann: Preparation for the knowledge of goods, or for knowledge of the most distinguished foreign goods, Göttingen 1793. [1]
  2. Johann Michael Leuchs: Systems of Commerce, Volume 1, Bürgerliche Handelswirtschaft, Nuremberg 1817 [2]