Yva

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Yva with Hugo Lederer in his studio, 1930
Self-Portrait (around 1927)
Fashion photo by Karin Stilke , around 1936
Stumbling stone in front of the house, Schlueterstrasse 45, in Berlin-Charlottenburg
Street sign near Bahnhof Zoo

Yva , actually Else Ernestine Neuländer-Simon , (born January 26, 1900 in Berlin as Else Ernestine Neuländer ; † 1942 in the Sobibor extermination camp ) was a very successful German photographer specializing in nude , portrait and fashion photography .

Live and act

The daughter of a businessman and a milliner was the youngest of nine siblings. At the age of 25, she founded her first photo studio in Berlin's Friedrich-Wilhelm-Straße 17. The studio was located at Bleibtreustraße 17 from autumn 1930 , then from spring 1934 on Schlüterstraße 45 until it was closed in 1938 due to a work ban.

Yva was a sought-after fashion photographer and published in renowned newspapers and magazines such as Die Dame , Uhu , Berliner Illustrirte Zeitung , Münchner Illustrierte Presse and Das Deutsche Lichtbild . She also portrayed prominent public figures. At the height of her career, she employed up to ten people.

In 1926, Yva worked briefly with the photographer Heinz Hajek-Halke . From 1929 she worked for Ullstein Verlag .

After the seizure of power of the Nazi party in 1933, she received because of her Jewish origin disbarment . By working with the Schostal agency , she was initially able to avoid this. In 1934 she married Alfred Simon , who took over the commercial management of the studio. In 1936 she handed over the official management of the studio to her “ Aryan ” friend, the art historian Charlotte Weidler . In the same year Helmut Neustädter, who later became famous as Helmut Newton , began his apprenticeship here. In 1938, Yva had to give up the studio and the living quarters because of the professional ban. She then worked as an X-ray assistant in the Jewish Hospital Berlin .

In 1942, Yva and her husband were arrested and, on June 13, 1942, probably deported to the Sobibor extermination camp on the 15th Eastern Transport via Lublin , after they had made preparations for emigration beforehand . In Sobibor she was probably murdered after the transport arrived on June 15, 1942; the judicial death declaration set the date of death as December 31, 1944.

In Berlin, the street Yva-Bogen (zip code 10623) is named after her .

Exhibitions (selection)

literature

  • Ira Buran: Else Neuländer-Simon (Yva) - life and work, unpublished research paper, Berlin 1992.
  • Marion Beckers, Elisabeth Moortgat: Yva. Photographs 1925–1938 . Exhibition catalog Das Verborgene Museum 2001 . Ernst Wasmuth Verlag, Berlin 2001, ISBN 3-8030-3094-3 .
  • Yva. Else newcomer. Fashion photography of the thirties Edition Fischer, Berlin 2009, ISBN 978-3-937434-27-8 .
  • Beate Soitzmüller: Yva. In: Ursula Ahrens: Aufbruch. Women's stories from Tiergarten 1850–1950. Weidler, Berlin 1999, ISBN 3-89693-138-5 .

Web links

Commons : Yva  - collection of images, videos and audio files

Individual evidence

  1. ↑ In the literature, the Majdanek extermination camp is also given as the place of death . For the 15th transport to the east, see: Alfred Gottwald, Diana Schulle: The 'Deportations of Jews' from the German Reich 1941-1945 . Marix, Wiesbaden 2005. ISBN 3-86539-059-5 , p. 215f and Akim Jah: The deportation of the Jews from Berlin: the National Socialist extermination policy and the assembly camp at Große Hamburger Straße . Berlin: bebra-wiss.-Verlag, 2013, pp. 628–630.
personal data
SURNAME Yva
ALTERNATIVE NAMES Simon, Else Ernestine; New Laender-Simon, Else; Neuländer, Else Ernestine (maiden name)
BRIEF DESCRIPTION German photographer
DATE OF BIRTH January 26, 1900
PLACE OF BIRTH Berlin
DATE OF DEATH 1942
Place of death Sobibor extermination camp