Zynga

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Zynga Inc.

logo
legal form Corporation
ISIN US98986T1088
founding 2007
Seat San Francisco (United States)
management Frank Gibeau ( CEO )
Number of employees 1,883 (2019)
sales 1.32 billion USD (2019)
Branch Video games
Website www.zynga.com
As of June 3, 2020

Zynga headquarters in San Francisco

Zynga is an American company that operates browser games , some of which can only be played within social networks such as Facebook and Myspace . The most famous games are FarmVille , Mafia Wars , and CityVille . The 50 games are played by around 126 million users (as of April 2014), compared to more than 215 million in March 2011. The company generates income, among other things, from the sale of virtual currencies , which can be used within the game for virtual goods or for faster progress.

Company history

Zynga was founded in January 2007 by Mark Pincus . The company employs over 1,300 people and had 2010 sales of $ 850 million.

On October 31, 2009, Zynga was accused by blogger Michael Arrington ( TechCrunch ) of generating a third of its revenue from subscription traps .

In 2009 and 2010, Zynga received approximately half a billion US dollars in venture capital from various investors. In December 2009, a consortium led by the Russian investment firm Digital Sky Technologies , which had previously acquired Facebook shares worth $ 200 million, took over Zynga shares worth $ 180 million. In June 2010, Google invested between $ 100 million and $ 200 million in the company. In June 2010, Zynga finally received additional 13.5 billion yen (US $ 147 million) from the Japanese Softbank Corp . On December 16, 2011, Zynga went public. At the end of 2011, Zynga had a market value of $ 8.9 billion.

In May 2010, the company signed an agreement with the Internet portal provider Yahoo , which will integrate Zynga's games on its website and in its services.

In February 2011 it was announced that Zynga was talking to investors about a capital increase of $ 250 million. The net present value of the company would then be seven to nine billion US dollars if the financing round goes as planned.

In June 2011, Zynga opened a new “operations center” in the Irish capital Dublin , which is to be expanded into Zyngas’s largest European branch.

According to the company, in January 2010, users of Zynga games donated $ 1.5 million to the victims of the Haiti earthquake.

Zynga's most successful game to date is CityVille . The game, published on Facebook in December 2010, was played by over 100 million players the following month (as of January 17, 2011).

In October 2012, it was announced that financial difficulties caused Zynga to lay off five percent of its employees and close three locations, including the Boston office .

On June 4, 2013 it was announced that Zynga had laid off another 520 of its 2,800 employees. This corresponds to 18% of the entire workforce. In addition, several locations are to be closed. The reason for the cuts is the increased transition from players to smartphones and tablets, which Zynga is said to have missed. For the same reason, Don Mattrick had to resign as CEO in April 2015, according to media reports. Company founder Mark Pincus took his place again.

In June 2020, Zynga bought the Turkish game developer Peak Games for $ 1.8 billion.

Current games

  • Ayakashi: Ghost Guild
  • Blackjack
  • CastleVille
  • Chess with Friends
  • CityVille Hometown
  • Drop 7
  • Elite slot
  • Empires & Allies
  • FarmVille
  • FarmVille 2
  • FarmVille Mobile
  • ForestVille
  • Hanging with friends
  • Live poker
  • Pathwords
  • The Pioneer Trail
  • Scramble
  • Scramble Live
  • Solstice Arena
  • Sudoku
  • The Wizard of Oz
  • Vampire Wars
  • Vampires: Bloodlust
  • Wonka slots
  • Word twist
  • Words with Friends
  • Yakuza Lords
  • YoVille
  • Zynga Bingo
  • Zynga Poker +
  • Zynga Slingo

Former games

  • Bubble Safari (until September 2015)
  • Café World (until July 2014)
  • Chefville (until April 2015)
  • CityVille (until April 2015)
  • CoasterVille (until July 2014)
  • Dream Heights (until 2013)
  • Dream Zoo (until 2013)
  • FishVille
  • Hidden Chronicles (until July 2014)
  • Indiana Jones Adventure World
  • Mafia Wars (until June 2016)
  • Mafia Wars 2 (until December 2012)
  • PetVille (until December 2012)
  • Treasure Isle

privacy

According to the company as of July 30, 2014, the user data for players outside the USA were temporarily jointly shared by Zynga Game Ireland Ltd. and Zynga Luxembourg S.à.rl controls. Since January 1, 2015, only Zynga Game Ireland Ltd. in Ireland responsible for this control.

criticism

This article or the following section is not adequately provided with supporting documents ( e.g. individual evidence ). Information without sufficient evidence could be removed soon. Please help Wikipedia by researching the information and including good evidence.

In some cases, it is necessary to pass on user data such as name, date of birth, email address and / or user photo in order to play. Data protection in the sense of a European or German data protection law is not given. Neither is the player able to control the commercial use of their data by the game operator on social networks. For technical reasons, the data is usually recorded via a release when registering via social networks. Location information may also be collected here.

Web links

Commons : Zynga  - collection of images, videos and audio files

Individual evidence

  1. ↑ a b Zynga AR 2019 , accessed on June 3, 2020
  2. ↑ http://www.golem.de/news/zynga-zahl-der-aktiv-player-fast-halbiert-1404-106044.html
  3. ↑ About Zynga Inc ( Memento of March 2, 2011 in the Internet Archive )
  4. ↑ a b page no longer available , search in web archives:@1@ 2Template: Dead Link / www.zynga.com
  5. ^ Will Zynga Become the Google of Games?
  6. ↑ Lucrative online games: FarmVille provider aims to go public
  7. ↑ Scamville: The Social Gaming Ecosystem Of Hell
  8. ↑ Heise online : Russian DST invests in social games developer Zynga . December 16, 2009. Retrieved August 2, 2010.
  9. ↑ TechCrunch: Google Secretly Invested $ 100 + Million In Zynga, Preparing To Launch Google Games July 10, 2010. Retrieved August 2, 2010.
  10. ^ BusinessWeek : Zynga Receives $ 147 Million Investment From Japan's Softbank . June 14, 2010. Retrieved August 2, 2010.
  11. ↑ Media: Zynga earns $ 1 billion in IPO. In: orf.at , December 16, 2011, accessed on November 21, 2017.
  12. ↑ Zynga: Strong stock market debut expected ( Memento from January 6, 2016 in the Internet Archive )
  13. ↑ Heise online : Yahoo integrates Zynga games into its web portal . May 28, 2010. Retrieved August 2, 2010.
  14. ↑ GameStar : Zynga plans capital increase of $ 250 million
  15. ↑ Heise-online : Report: Zynga valued with billions
  16. ^ The Irish Times : Zynga opens in Dublin , June 10, 2011
  17. ↑ Social Gaming - 100 million users for the Facebook game Cityville ( Memento from January 19, 2011 in the Internet Archive )
  18. ↑ Stephan Porada: Zynga: employees fired and offices closed. In: netzwelt . October 24, 2012, accessed October 24, 2012 .
  19. ↑ Zynga fires 520 employees ( Memento from June 8, 2013 in the Internet Archive ). On: tagesschau.de, accessed on June 5, 2013.
  20. ↑ http://www.zdnet.de/88231082/ceo-don-mattrick-verlaesst-zynga/
  21. ^ VentureBeat.com: CEO Frank Gibeau: Why Zynga bought Peak Games for $ 1.8 billion. Retrieved June 7, 2020 .
  22. ↑ Bubble Safari Help Center, accessed on September 28, 2015 ( Memento from September 29, 2015 in the Internet Archive )
  23. ↑ Zynga dumping 'CityVille,' previews 'Dawn of Titans'
  24. ↑ Zynga Support: FAQ Updated usage and data protection guidelines v. July 30, 2014 ( Memento from April 16, 2015 in the web archive archive.today )
  25. ↑ Zynga Privacy Policy, accessed April 16, 2015
  26. ↑ https://company.zynga.com/de/privacy/policy