48forward

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48forward
legal form Fürg UG (limited liability)
founding 2014
Seat Munich , GermanyGermanyGermany 
management Daniel Fürg
Branch Conference and workshops
Website 48forward.com

48forward is an annual innovation and future festival in Munich with numerous other conference formats that take place during the year. In terms of content, it deals with trends and visions in different areas of life and business and is geared towards the international market. Speakers from all over the world will be on stage. Previous speakers on stage included, for example, important representatives from companies such as Microsoft , SAP , Deutsche Bundesbank , Adobe , EyeEm , BMW , FlixBus and the Süddeutsche Zeitung .

history

The first edition of 48forward took place on November 26th, 2015 in the Eisbach Studios in Munich. Around 300 people and 30 speakers, some of whom came from all over Europe, took part in the all-day event initiated by Daniel Fürg under the patronage of Josef Schmid , the second mayor of the state capital Munich . Among the speakers were Matteo Achilli, founder of the Italian startup Egomnia, and Gen Sadakane, co-founder and creative director of the Berlin company EyeEm.

The topics of the twelve-hour program ranged from the future of mobility and trends in journalism to visions about tomorrow's work and the challenges posed by politics in terms of digitization.

After the event, Talk.48fwrd was a monthly series of events at changing venues. The evening events each select a topic and discuss this in the context of a panel or a keynote speech. The speakers in this series have so far included FDP politician Jimmy Schulz , journalist and presenter Richard Gutjahr , Instagram star Pamela Reif and Michael O. Schmutzer, founder of the Design Offices .

The second edition of the main conference took place on November 24, 2016 in the Freiheizhalle in Munich. Over 300 participants and 40 speakers attended the event. The speakers included Francesco Marconi, Strategy Manager at The Associated Press in New York, and Jeremy Tai Abbett, Creative Evangelist at Google .

With the third edition of the main event on February 22, 2018, 500 participants from all over Europe came to Munich to see more than 50 speakers from ten different countries on stage. These include Martin Wezowski from SAP , Kaspar Korjus, who is responsible for the e-residency program in Estonia , and Louise Troen, who is responsible for brand development and marketing for the dating app Bumble.

The 48forward Festival took place in Munich on February 7th and 8th, 2019. The previously one-day conference was transformed into a two-day festival with 600 participants for the first time. A total of 100 speakers from 15 different countries appeared on the stage and in various master classes to discuss technological and social trends and their influence on various areas of life and business. The speakers included Matthew Timms from E.ON , Hanna Hennig from OSRAM , Adam Somlai-Fischer from Prezi and Prof. Dr. Newton Howard from Oxford University .

For 2019, the organizers announced various themed conferences, including all about the future of mobility, innovations in the real estate market, new technologies in medicine and retail. The next main event is planned as a three-day festival from April 28 to 30, 2019 in Munich.

Speakers (selection)

Both national and international speakers appear at 48forward and the various satellite formats.

year organization Speaker
2015 Microsoft Germany Thorsten Hübschen
2015 FDP Upper Bavaria Jimmy Schulz
2015 Egomnia Matteo Achilli
2015 Rocket Beans Entertainment Arno Heinisch
2015 BMW Carl Friedrich Eckhardt
2015 Adobe Systems Axel Schäfer
2015 KPMG Alexander Jonke
2015 next media accelerator Nico Lumma
2015 Oh la la Pia Poppenreiter
2016 Microsoft Germany Ellen Kuder
2016 BMW Tony Douglas
2016 Starcom Mediavest Group Curt Simon Harlinghausen
2016 The Associated Press Francesco Marconi
2016 IBM Dirk Muehlenweg
2016 Google Jeremy Tai Abbett
2016 OnPage.org Andreas Bruckschlögl
2018 SAP Martin Wezowski
2018 Bumble Louise Troen
2018 Republic of Estonia Kaspar Korjus
2018 Bayer Foundations Thimo V. Schmitt-Lord
2018 Journalist / photographer Julia Leeb
2018 German Bundesbank Jochen Metzger
2018 Artist / Author Marcus John Henry Brown
2019 E.ON Matthew Timms
2019 OSRAM Hanna Hennig
2019 Prezi Adam Somlai fisherman
2019 University of Oxford Prof. Dr. Newton Howard
2019 IBM Mark Mattingley-Scott

Web links

Individual evidence

  1. Bianca Bauer: Digital Future Conference 48forward: Time for a new way of thinking about productivity - Newsroom Microsoft Germany. Microsoft Germany, November 23, 2015, accessed on August 24, 2016 (German).
  2. Forward-looking trends: 48forward conference in Munich. (No longer available online.) CHIP, archived from the original on August 24, 2016 ; accessed on August 24, 2016 .
  3. Marcel Schlegel: 48forward Conference: Interview with initiator Daniel Fürg | easywriters. Easywriters, accessed August 24, 2016 .
  4. Is this Italy's Mark Zuckerberg? - BBC News. BBC, accessed August 24, 2016 (UK English).
  5. gene Sadakane, one of the four founders of photography community EyeEm | Platinum love. (No longer available online.) Platinumlove.co, archived from the original on August 24, 2016 ; Retrieved August 24, 2016 (UK English).
  6. Daniel Fiene: Chaos meets future · DRadio Wissen. Deutschlandradio, accessed on August 24, 2016 .
  7. Nadine Mahler: 48forward - A Wrap-Up: Part 2 - Internet Innovators. Internet Innovators, accessed August 24, 2016 .
  8. Nadine Mahler: 48forward - A Wrap-Up: Part 1 - Internet Innovators. Internet Innovators, accessed August 24, 2016 .
  9. Ivana Pejanović: Hotwire at the 48forward Conference Appetizer: talk.48frwrd. Hotwire, April 28, 2016; accessed August 24, 2016 .
  10. "We need a society that knows" - 48forward 2016 - Munich Startup . In: Munich Startup . November 25, 2016 ( munich-startup.de [accessed November 26, 2016]).
  11. 48forward - The Digital Conference - Munich Startup. Munich Startup, accessed on August 24, 2016 .
  12. Josef Willkommer: That was the 48forward Festival 2018 in Munich. In: E-Strategy Magazin. April 4, 2018, accessed July 30, 2018 .
  13. Uwe Brückner: 48Forward conference in Munich. In: TV Bayern Live. February 24, 2018, accessed on July 30, 2018 (German).
  14. Annika Tragner: Future Festival 48forward. In: TV Bayern Live. TV Bayern Live, accessed April 30, 2019 (German).