Assimil

Assimil
legal form	GmbH
founding	1989
Seat	Cologne
management	Philippe Gagneur
Branch	publishing company
Website	www.AssimilWelt.com

Assimil
legal form	SAS (AG)
founding	1929
Seat	Chennevières-sur-Marne
management	Yannick Chérel
Branch	publishing company
Website	www.Assimil.com

Assimil is originally a French company that was founded in Paris in 1929 by the self-taught Alphonse Chérel and is now headquartered in Chennevières-sur-Marne near Paris. This brand is now represented in various countries around the world.

Assimil develops and publishes foreign language courses; the first was "L'Anglais Sans Peine" (" English without effort"). Since then the variety of languages has increased steadily. Learning media for around 50 different target languages with up to 12 teaching languages are now available worldwide. There are currently 28 different languages available for German speakers. The German editing department is based in Cologne and works with freelancers on further self-study courses.

This method of teaching foreign languages is based on the natural ability to learn intuitively . It consists in the fact that the learner hears the texts in the foreign language parallel to the textbook with the foreign language text on the left and the native language text on the right. The emphasis is on using whole sentences. You start with a longer phase of passive learning ( listening / reading / understanding ) with many small repetitions, about up to half of the textbook, before the "active" part with the formation of your own first sentences in the foreign language (speaking yourself) begins.

The company name was derived from the word " assimilation ".

In Germany there are currently two different series, the “effortless” series for beginners and those returning to school ( GER level A1-B2) and the “in practice” series for advanced learners (level B2-C1). For English there is also a course for business English and additional textbooks for advanced learners.

In Germany , in contrast to France, most courses are also available for PC (including MP3 sound files).

Courses for German speakers

Target language	effortlessly (A1-B2)	in practice (B2-C1)	Business language
American English	Yes	No	No
Arabic	Yes	No	No
Brazilian Portuguese	Yes	No	No
Bulgarian	Yes	No	No
Chinese	Yes	No	No
Danish	Yes	No	No
British English	Yes	Yes	Yes
Finnish	Yes	No	No
French	Yes	Yes	No
Modern Greek	Yes	No	No
Hindi	Yes	No	No
Indonesian	Yes	No	No
Italian	Yes	Yes	No
Japanese	Yes	No	No
Croatian	Yes	No	No
Latin	Yes	No	No
Dutch	Yes	No	No
Norwegian	Yes	No	No
Persian	Yes	No	No
Polish	Yes	No	No
Portuguese	Yes	No	No
Romanian	Yes	No	No
Russian	Yes	No	No
Spanish	Yes	Yes	No
Swedish	Yes	No	No
Czech	Yes	No	No
Turkish	Yes	No	No
Hungarian	Yes	No	No
Vietnamese	Yes	No	No