Bernd Schorb

Bernd Schorb (2015)

Bernd Schorb (* 5. March 1947 in Wertheim ) is a German educationalist and emeritus professor of media education and training at the Institute of Communication and Media Studies of the University of Leipzig .

Live and act

Schorb studied education , political science , psychology , sociology and newspaper studies at the Ludwig Maximilians University in Munich and received his doctorate in 1975 under Hans Schiefele. In 1994 he completed his habilitation at the Faculty of Education at Bielefeld University (habilitation thesis: "Media everyday life and action. Media education in history, research and practice"), before he was professor for media education and advanced training at the Institute for Communication and Media Studies from 1994 to 2013 University of Leipzig - since 1997 as a co-opted member of the Faculty of Education. He was also director of the Center for Media and Communication (ZMK) at Leipzig University from 2000 to 2012.

From 1976 to 1994 Schorb was director of the JFF - Institute for Media Education in Research and Practice in Munich and since 1994 he has been chairman of the JFF association, the sponsor of the institute.

Bernd Schorb has carried out accompanying and media acquisition studies both at the JFF and at the University of Leipzig. An example of his commitment in the context of action-oriented media pedagogical practice is his activity from 1995 to 2012 as program director of the local radio station mephisto 97.6 at the University of Leipzig, in whose founding he played a key role. Schorb is also one of the co-founders of Medienpädagogik eV, which he has chaired since 1999.

Since 2009, he has been pursuing his interest in the topic of "Age (s) and the media" in media pedagogical theory, research and practice as 2nd chairman and founding member of the Society - Aging - Media eV association.

Media literacy

Within the discipline, Bernd Schorb is a representative of the term media competence , which he has further differentiated conceptually. For him, media competence is “the ability on the basis of structured, comprehensive knowledge and an ethically sound assessment of the media appearance and content, to acquire media, to deal with it critically, enjoyably and reflexively, and to use it according to one's own content and aesthetic ideas, with social responsibility and in to shape creative and collective action. ”Accordingly, he specifies media competence in the dimensions

• Media knowledge as functional knowledge, structural knowledge, orientation knowledge,
• Media evaluation as critical reflection, ethically and cognitively based qualification and
• Media acting as media acquisition, use, participation, and design.

Further focal points of his scientific work are the theoretical foundation of the term media appropriation and the development of the research approach of the contextual understanding of media appropriation.

Media appropriation

With the term media appropriation, Schorb describes the mutual relationship between subjects and media - each embedded in the given social context. Together with Helga Theunert , he summarizes media appropriation as a “process of using, perceiving, evaluating and processing media from the perspective of the subjects, taking into account their life contexts, including media”. Schorb developed the concept of media appropriation with reference to the appropriation concept in the activity theory of Alexei Nikolajewitsch Leontjew .

Contextual understanding of media appropriation

In order to make media appropriation processes empirically accessible, Bernd Schorb, together with Helga Theunert, formulated the research approach of the contextual understanding of media appropriation, in which, in contrast to reception research, special emphasis is placed on understanding the respective contextual conditions of media action. Only in this way can - according to this approach - be reconstructed and meaningfully interpreted as a basis for media educational action, which the subjects assign to media, their content and media action (cf. qualitative research ). The main research premises of the approach are the preservation of the subject status of the study participants, addressee orientation, preservation and understanding of meaning in the context of the interpretation of the collected data, adequacy of the subject with a view to the interest in knowledge and finally a comprehensive survey of the context, under which all information is to be included, "the be able to explain the behavior and behavior of the examined subject, both in their current appearance and in their genesis ”(ibid. 1996: 226). The contextual understanding of media appropriation was the basis for a large number of research projects in which target-appropriate qualitative methods (especially for media behavior by children and adolescents) were developed and tested.

Fonts

In addition to the publication of numerous monographs, anthologies and articles, Bernd Schorb is co-editor of the magazine “merz. medien + education ", the journal" Medien & Altern. Journal for Research and Practice ”and the series“ Society - Aging - Media ”.

Selected Writings:

• Schorb, Bernd; Younger, Nadine; Rakebrand, Thomas (ed.) (2013): The appropriation of convergent media worlds by young people. Media convergence monitoring. With the collaboration of Michael Baumann, Mathias Berek and Jan Keilhauer et al. Berlin: Vistas (SLM series of publications, 24).
• Hüther, Jürgen; Schorb, Bernd (ed.) (2005): Basic concepts of media education. 4th, completely redesigned edition Munich: kopaed.
• Schorb, Bernd (1995): Everyday Media and Action. Media education in the mirror of history, research and practice. Opladen: Leske + Budrich.

Web links

• Literature by and about Bernd Schorb in the catalog of the German National Library

Individual evidence

1. ^ Website of the institute , accessed on March 2, 2014
2. ↑ Website of the association ( Memento of the original from March 11, 2013 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. , accessed March 2, 2014  
3. ↑ Schorb, Bernd (2005): Medienkompetenz. In: Hüther, Jürgen; Schorb, Bernd (Hg.): Basic concepts of media education. 4th, completely redesigned edition, Munich: kopaed, p. 262.
4. ↑ Schorb, Bernd; Theunert, Helga (2000): Contextual understanding of media appropriation. In: Paus-Hasebrink, Ingrid; Schorb, Bernd (Hg.): Qualitative children and youth media research. Theory and methods: a workbook. Munich: kopaed, pp. 33–57.
5. ↑ Schorb, Bernd (2007): Media appropriation and contextual understanding. What are the implications of the construct of media appropriation for media research? In: Wirth, Werner; Stiehler, Hans-Jörg; Wünsch, Carsten (ed.): Think dynamic-transactional. Theory and empiricism of communication science. for Werner Früh. Cologne: Halem, pp. 252-261.
6. ↑ Theunert, Helga; Schorb, Bernd (1996): Contextual Understanding of Media Appropriation. The way to the results. In: Theunert, Helga; Schorb, Bernd (ed.): Companion of childhood. Animation and reception by children. BLM series of publications Volume 37. Munich: R. Fischer, pp. 215–249.
7. ^ Website of the journal , accessed on March 2, 2014
8. ↑ [1] , accessed on July 15, 2015