Claudia Hilker

Claudia Hilker (born March 6, 1965 in Minden ) is a management consultant and author of internet marketing and social media books.

Training and activities

Claudia Hilker studied German , literature and media studies in the master’s degree , and business administration , marketing and information technology in a postgraduate course . In addition, she completed training in Neuro-Linguistic Programming (NLP). She received a DAAD scholarship for creative writing and e-learning at the University of Calgary and an award for her master's thesis.

Claudia Hilker is the managing director of the management consultancy Hilker Consulting and the author of several sales books in the field of marketing communication and Web 2.0 . She also gives lectures on the subject.

In addition to her consulting work, Claudia Hilker is a social media lecturer at universities such as the EMBA Medienakademie Düsseldorf, the Quadriga Hochschule Berlin and the Business Academy Ruhr in Dortmund. In 2016 she completed her doctorate at the Slovak Technical University in Bratislava on the subject of social media marketing using the example of Insurance industry . From 2017 to 2020 she was professor for the fashion marketing department at the AMD Akademie Mode & Design . Since April 2020 she has been Chief Marketing Officer at Kauz GmbH.

Hilker was also a member of the jury in the competition for the "Best Press Release 2014" of the online press portal PR-Gateway and co-founder of the Social Media Club Düsseldorf. In addition, since 2018 she has been a member of the jury for the OMGV Award, which is given to mediators for outstanding online marketing in the field of customer communication for insurance brokers.

Publications

Books

• Digital Marketing Guide. Strategies for growth . Books on Demand, Norderstedt 2019, ISBN 978-3748194583 .
• Content Marketing in Practice: A Guide - Strategy, Concepts and Practical Examples for B2B and B2C Companies Taschenbuch Springer Gabler , 2017, ISBN 978-3658138820 .
• Suitability of social media networks for companies for marketing communication with customers. In: Günter Hofbauer, Volker Oppitz: Science and research. Berlin University Press , Berlin 2015, ISBN 978-3-944072-34-0 .
• with Stefan Raake: Web 2.0 in the financial sector. Springer, 2010, ISBN 978-3-658-00556-6 .
• in Stefan Raake, Ralf Pipers (ed.): Insurers on the Internet: Status, Trends and Perspectives. Verlag Versicherungswirtschaft, 2010, ISBN 978-3-89952-470-3 .
• Successful social media strategies for the future: More profit through Facebook, Twitter, Xing and Co. Linde international, 2012, ISBN 978-3-7093-0368-9 .
• Social media for entrepreneurs: How to use Xing, Twitter, Youtube and Co. successfully in business. Linde international, 2010, ISBN 978-3-7093-0322-1 .
• The wow factor - small budget and big impact: Sell better with creative marketing ideas. BusinessVillage, 2009, ISBN 978-3-938358-66-5 .
• Win and retain customers: Sell more through innovative marketing. Verlag Versicherungswirtschaft , 2007, ISBN 978-3-89952-436-9 .

Sound carrier

• WOW marketing: sell better with creative marketing ideas. BusinessVillage, 2009, ISBN 978-3-938358-66-5 .

Scientific publications

• Social media marketing using the example of the insurance industry. Dissertation. Slovak University of Technology, Bratislava , 2016.
• Innovations in insurance marketing through social media. In: The 4th International Conference Innovation Management, Entrepreneurship and Corporate Sustainability. University of Economics, Prague , 2016
• Possibilities of business risk reduction in insurances through the systematic use of social media and business intelligence tools. In: Conference on Finance and Risk, Volume 17th International Scientific Conference Finance and Risk. Bratislava University of Economics , 2015

Web links

• Hilker Consulting website
• Literature by and about Claudia Hilker in the catalog of the German National Library

Individual evidence

1. ↑ ^{a b} Dr. Claudia Hilker is appointed Marketing Professor at the Hochschule Fresenius / The Ministry of Science of the State of Hesse has her job. In: presseportal.de. April 5, 2018, accessed May 16, 2018 . 
2. ↑ Robert Fieten: Social Media for SMEs. In: faz.net of June 14, 2011. Retrieved December 16, 2016 . 
3. ↑ website of the Rank Group Fair - Book review
4. ↑ Website absatzwirtschaft.de - Solution Forum “Software and online-based marketing” ( Memento of the original from November 29, 2014 in the Internet Archive ) Info: The archive link was automatically inserted and not yet checked. Please check the original and archive link according to the instructions and then remove this notice. 
5. ^ Website of the EMBA Medienakademie Düsseldorf - teaching assignment module social media
6. ↑ Internet site of Quadriga Hochschule Berlin - overview of speakers and modules ( memento of the original from December 19, 2014 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. 
7. ^ Website of the Business Academy Ruhr - overview of the speakers
8. ↑ Claudia Hilker - AMD Academy Mode & Design. In: amdnet.de. September 4, 2017. Retrieved May 16, 2018 . 
9. ↑ Kauz GmbH continues to expand with chatbots and digital assistants. In: kauz.net. April 15, 2020, accessed May 30, 2020 . 
10. ↑ Website of the portal paperblog - Jury presentation "Best press release 2014"
11. ^ Website of the Social Media Club Düsseldorf - founder profile
12. ↑ OMGV Award 2020: The other members of the OMGV jury. In: omgv.academy. Online marketing company for insurance intermediaries, accessed on May 30, 2020 . 
13. ↑ Complete publication: The 4th International Conference Innovation Management, Entrepreneurship and Corporate Sustainability
14. ↑ Complete publication: Conference on Finance and Risk, Volume 17h International Scientific Conference Finance and Risk ( Memento of the original from December 10, 2016 in the Internet Archive ) Info: The archive link has been inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.