Computer picture
| Computer picture | |
|---|---|
 |
|
| description | Computer magazine |
| language | German |
| publishing company | Computer Bild Digital GmbH ( Germany ) |
| Headquarters | Hamburg |
| First edition | September 2, 1996 |
| Frequency of publication | biweekly |
| Sold edition | 153,543 copies |
| ( IVW 2/2020) | |
| Widespread edition | 153,962 copies |
| ( IVW 2/2020) | |
| Range | 1.75 million readers |
| ( MA 2020 I ) | |
| Editor-in-chief | Dirk Kuchel |
| Web link | computerbild.de |
| ISSN (print) | 1611-8081 |
Computer Bild from Axel-Springer-Verlag is a computer magazine that is published in several countries, sometimes under a different name.
In Germany, Computer Bild is one of the highest-circulation and best-selling computer magazines, after the c't . The first edition was published on September 2, 1996 at a price of DM 1, under the direction of Harald Kuppek, editor-in-chief at the time. In addition to computer topics, information should also be given about telecommunications, hi-fi, video and TV. According to the editorial of the first edition, (quotations) should take the reader by the hand in this jungle of information, with real comprehensibility , reading fun , clear judgments with traffic light colors and expensive, complex comparison tests .
Germany
The proper spelling in Germany is COMPUTERBILD or COMPUTER BILD , also CoBi and CB for short .
Content
The magazine is aimed at PC beginners who use the Microsoft Windows operating system . All technical terms are always explained and the explanations are illustrated with many screenshots that show the reader every click of the mouse in detail. Each issue contains tests on various electronic accessories (e.g. memory cards ) or standard hardware .
variants
Computer Bild is available from the many magazine dealers in Germany, Austria and the German-speaking part of Switzerland in different versions: without data carrier , with CD or with DVD .
The CD contains most of the software discussed in the magazine plus one or more free versions of the program for the title topic.
In addition to the contents of the CD, the DVD almost always contained a film that could also be played on a DVD player ; Since December 2019, Computer Bild no longer offers a film on DVD, but a voucher for the respective film to stream in HD at Netzkino . Bitdefender Internet Security and COMPUTER BILD rip-off protection have been included on every medium (since 2019) . The media usually contain one to five purchase programs, only special editions contain more such programs.
In Germany, Computer Bild is available by subscription in three versions: as a booklet, with CD and with DVD. Delivered carriage paid, they cost just as much as in kiosk sales.
management
Harald Kuppek founded the magazine and was also publisher and editor-in-chief until December 2006. From 2007 to 2016 the publisher was the former Bild editor-in-chief (until 2015) Kai Diekmann .
Hans-Martin Burr had been editor-in-chief since October 2006; he left the company on February 28, 2012 at his own request. Axel Telzerow was editor-in-chief from 2012 to 2017 . He was followed by Dirk Kuchel in 2018.
Special issues and accessories
Computer Bild regularly publishes special issues.
In cooperation with Kaspersky Lab, Computer Bild offered the Kaspersky Security Suite CBE (Computer Bild Edition), which was included in almost every CD / DVD edition until October 2012 and was valid until May 2013. In May 2013, however, Kaspersky was swapped for Norton Internet Security CBE , which in turn was replaced by G Data Security Suite CBE at the beginning of 2014 . The Kaspersky Security Suite CBE was always the previous version of the current Kaspersky Internet Security and was suitable for Windows from XP. In addition, a software called Computer Bild-Ripzockschutz is offered, which is supposed to warn of fraudsters on the Internet.
Books
In the Ullstein publishing paperbacks are various computer topics under the name of Computer Bild published that can be ordered for purchase in bookstores or through the online store.
Computer image vs. Unister
On June 28, 2012, Computer Bild published research results in its 15/2012 issue, which suggested that the Leipzig company Unister was trying to gain the trust of potential customers with unclean methods and then "ripped them off", for example with the websites fluege.de, Flug24.de, Billigfluege.de, ab-in-den-urlaub.de, Travel24.com, Reisen.de ,vergleich.de or Partnersuche.de. After an unsuccessful warning from Unister at the beginning of July 2012, Unister obtained a court order at the Leipzig Regional Court to prevent further distribution of the computer image output.
Computer Bild's allegations against Unister included inadmissibly added service flat rates, an opaque company structure, invented, deleted, higher comparison prices for flight offers, bought apparent consumer protection seals, constructed comparison portals that only compared group companies with one another without revealing this togetherness and other things.
Edition
Computer Bild has lost a lot of its circulation in recent years . The number of copies sold has fallen by 83.8 percent since 1998. It is currently 153,543 copies. This corresponds to a decrease of 795,918 units. The share of subscriptions in the circulation sold is 51.9 percent.
Development of the number of copies sold
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Development of the number of subscribers |
Internet portal
In July 2007, Computer Bild launched an Internet portal that also contains the online content of Computer Bild Games and Audio Video Foto Bild . The online portal was operated by Computerbild Online Dienstleistungs-GmbH. In addition to the content of the print magazine, there are daily news, an interactive price comparison and until 2018 there was a forum on the topics of hardware, software and telecommunications. The editor-in-chief of the online offering is Felix Disselhoff.
In February 2012, due to the sharp drop in sales, it was announced that the editorial team for the print edition and the online edition would be merged under the umbrella of Computer Bild Digital GmbH ( partial transfer of operations ). Since this subsidiary, unlike the previous direct employer, Axel Springer AG, is not bound by collective bargaining agreements , employees of the print editorial team protested against the procedure.
In August 2013, Axel Springer AG relaunched the Computer Bild website. According to the company, this should reach new regular users and new target groups.
According to the AGOF, the Computer Bild website reached 13.56 million people (unique users) in May 2013. In July 2013, the IVW reported 42.67 million total visits.
Offshoot
Computer Bild Spiele first appeared as an offshoot in 1999 , which was discontinued in August 2019. This was followed in 2004 by Audio Video Foto Bild , which was developed from the entertainment electronics, music and film editors of Computer Bild.
Computer picture outside of Germany
In the meantime , foreign branches of COMPUTERBILD have been founded , mainly in Eastern Europe :
- Bulgaria , since 2006: Computer Bild България
- France , 1998: Computer Plus (discontinued after a short time)
- Italy , since 2004: Computer Bild Italia
- Lithuania , since 2004: Computer Bild Lietuva
- Poland , since 1998: Komputer Świat
- Romania , since 2005: Computer Bild Romania
- Russia , since 2006: Computer Bild Russia
- Spain , since 1998: Computer Hoy
- Czech Republic , since 2003: Svět Počítačů
Web links
- Website (Germany)
Individual evidence
- ↑ E-paper of the first edition of the magazine Computerbild ( Memento of the original from May 18, 2012 in the Internet Archive ) Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice. September 2, 1996
- ↑ Advisory: Install Windows Vista from the USB stick . computerbild.de, July 2009
- ↑ Netzkino: Free HD film with every issue! December 20, 2019, accessed April 9, 2020 .
- ↑ computerbild.de
- ↑ axelspringer.de
- ↑ kress.de
- ↑ “Computer Bild” merges the print and online editors - editor-in-chief Burr leaves . horizont.net, February 28, 2012
- ↑ dwdl.de
- ↑ meedia.de
- ↑ Kaspersky license expired - change now: Norton Internet Security CBE . computerbild.de
- ↑ Johannes Jöcker: Computerbild-Exklusiv: million dollar business with online rip-off "Made in Germany". July 1, 2012, archived from the original on July 7, 2012 ; Retrieved July 12, 2012 .
- ↑ anw: New allegations against travel portal operator Unister. In: heise online . July 2, 2012, accessed July 12, 2012 .
- ↑ as: Confusion about the ban on the distribution of computer images. In: heise online . July 8, 2012, Retrieved July 12, 2012 .
- ↑ Hans von der Burchard: The machinations of the rip-off empire Unister. In: Welt online . July 4, 2012, Retrieved July 12, 2012 .
- ↑ according to IVW , ( details on ivw.eu )
- ↑ according to IVW , second quarter 2020 ( details and quarterly comparison on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ according to IVW , fourth quarter in each case ( details on ivw.eu )
- ↑ "Computer Bild": Print editorial team protests against outsourcing . horizont.net, March 2, 2012
