Rundschau publishing house

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Rundschau publishing house
founding   1972
Seat   Penzberg
Publishing group   Mediengruppe Münchner Merkur / tz
genus   Weekly newspaper , advertising paper
Website   dasgelbeblatt.de
As of August 6, 2017 Template: Infobox Publishing / Maintenance / Status 2017

The Rundschau Verlag GmbH is a newspaper publisher with headquarters in Penzberg . As a weekly newspaper and advertising newspaper publisher, according to the publisher, over 220,000 copies are distributed weekly. The publishing house has three branches.

history

Foundation and first takeover attempt

The later editor and publisher, Karl-Heinz Engelhard (1921–2007), who was born in Zwenkau , founded the Rundschau-Werbeverlag Karl-Heinz Engelhard in Penzberg in 1972 . This was initially based at Bahnhofstrasse 12 . The first edition of the Penzberger Rundschau appeared on November 23, 1972, just under a year later, on September 6, 1973, followed by the Wolfratshausen Rundschau . In the following years the districts of Bad Tölz (September 3, 1974) and Miesbach (June 19, 1975) also received their own editions. From 1978 onwards, the Münchner Merkur , which has been controlled by the Hamburg-based Axel Springer Group since 1976, began to open up the market “between Landshut and Memmingen ” occupied by small publishers with competitive prices . The negotiator of Merkur, Hans-Joachim Grossmann, came to Engelhard and offered one million German marks for a 50 percent stake in Engelhard's six issues of the yellow sheet , which had a weekly circulation of 100,000 . Engelhart turned it down with a view to his second source of income, a successful liquor factory in England .

After the City Center , an office and business complex at Penzberger Karlstrasse 28 , was built in 1982 , the company, now trading as Rundschau-Verlag Engelhard GmbH , had its headquarters there.

Own publishing house and end of independence

When the area of ​​the Penzberg freight station was released for development at the end of 1991, Engelhard had its own publishing house built at Am alten Bahnhof 1 . The regional editions of the publishing house were printed in a Schongau printing house. Engelhard's son Mathias Christian had meanwhile become a co-publisher. At that time, the success of the Yellow Leaf was due to an elaborate editorial cast, some of which were divisional, whereby attention was paid to high-quality implementation of the content in the typesetting. This cost the publisher a lot of money, but it increased the level of awareness and confidence in the papers. This mixture, paired with the profitable editorial advertisements and pages for companies and commercial events, made the yellow sheet an important regional media product until the mid-1990s.

From the late 1970s onwards, there were extensive acquisitions from successful local media by major publishers. In the course of this development, which was kept in motion in the Bavarian south in particular by the Münchner Merkur / tz media group, now managed by the publisher Dirk Ippen , specific takeover talks took place in 1997. As a result of the takeover, the publishing building in Penzberg was completely closed. Parts of the workforce were given the opportunity to continue working in the publishing house of the Weilheim- based Kreisboten-Verlag Mühlfellner KG, which had been part of the Münchner Merkur / tz newspaper group since 1986. Only the editorial office was to remain in Penzberg and was given rooms in a commercial building built in 1992/1993, the "Glaspalast" Im Thal 2 . A large part of the employees, such as the graphic artist and caricaturist Egbert Greven , who initiated the Iffeldorfer Master Concerts among other things , then left the yellow sheet . After the takeover, Mathias Christian Engelhard founded an advertising agency in Benediktbeuern , of which he remained managing director until its liquidation in 2011.

present

As Rundschau-Verlag GmbH , the publishing house became a member of the advertising paper group Südbayern after its integration into the portfolio of the media group in 1998 . Like the Kreisbote and the Kurier-Verlag from Memmingen , it belongs to the Münchner Merkur / tz media group .

In 2009 a second edition was introduced every week.

The Yellow Leaf has been completely manufactured in Penzberg again since 2013 . For this purpose, the media group of the Münchener Merkurs built a new printing center in which sub-areas of the circular messenger, including typesetting, printing, shipping and packaging, are now also carried out. In addition, the issues of Münchner Merkurs and tz are now set, printed, packaged and dispatched here. The headquarters of the editorial office and company of the Yellow Leaf has been in a newly built office building at Karlstrasse 9 in Penzberg since 2013 .

Andreas Simmet was one of the managing directors from 2007 to 2012. In 2011, the second managing director, Gerd Waldenmaier, who, in addition to this activity, also managed the Ippen Group's advertising activities, left the company. Since September 5, 2012, Helmut Josef Ernst has been the managing director with sole power of representation.

The newspaper

The Yellow Sheet - The Rundschau
Logo The Yellow Sheet Rundschau-Verlag.png
description free advertising paper, weekly newspaper
publishing company Rundschau-Verlag GmbH
Frequency of publication Wednesdays and Saturdays
executive Director Helmut Ernst
Web link www.dasgelbeblatt.de
Distribution map The Yellow Leaf

The yellow sheet appears in the regions of Penzberg, Bad Tölz and Miesbach both on Wednesday and Saturday and is distributed free of charge to all households in the distribution region. It is financed through advertisements and the distribution of inserts. Each region has its own local editorial office . Local events are therefore reported in particular. From 1986 to 1987 there was a separate edition for the Murnau region.

Issues / region
Midweek edition		 Edition on the
weekend		 Total circulation
midweek and weekend
Penzberg 19,316 15,721 35,037
Bad Tölz-Wolfratshausen district 48,655 50,879 99,534
Miesbach 43,995 46,000 89.995
Total circulation 111,966 112,600 224,566

Individual evidence

  1. ↑ a b Community price list No. 49 . In: dasgelbeblatt.de , October 2016, p. 5. Retrieved on August 6, 2017 (PDF; 3.81 MB).
  2. ↑ Obituary notices for Karl-Heinz-Engelhard . In: merkur.de , January 5, 2008, accessed on August 5, 2017.
  3. ↑ a b Als Engelhard, Charles in: Who's who in Finance and Industry . Marquis Who's Who, 2001-2002, ISBN 0-8379-0337-8 , p. 192.
  4. ↑ Michael Zils (Red.): Internationales Verlags-Adreßbuch , Volume 8, Saur, Munich, New York, London, Paris 1979, p. 153.
  5. ↑ a b 45 years of local information medium . In: The Yellow Sheet - 45 Years Rundschau-Verlag . Publisher's special publication. October 11, 2017. p. 3.
  6. ^ Günther Kress: A support campaign among conservatives . In: Kress Report extra 17a (1976)
  7. ↑ Male methods . In: Der Spiegel . No. 39 , 1979, pp. 86-92; here pp. 86, 89 ( online - September 24, 1979 ).
  8. ↑ Gilbert Casasus: Communal politics in Penzberg and Saint-Fons: A comparison of the communal politics of the German social democrats and the French socialists (=  contributions to communal science 16), dissertation, Minerva publication, Munich 1985, ISBN 3-597-10566-1 , p. 225; Footnote 33.
  9. ↑ The sold publishing house at Am alten Bahnhof 1 then experienced an eventful history. First a fitness center moved in, later other different companies and organizations followed, such as a Montessori school from 2004 to 2013. Until the school moved out, the column with the publisher's logo, which was only erected in 1996, remained unchanged in front of the building. Then the logo was removed.
  10. ↑ Typesetting and advertising Engelhard GmbH, Benediktbeuern . Entry on online-handelsregister.de . Retrieved August 6, 2017.
  11. ^ Website of the advertising paper group Südbayern . Retrieved August 6, 2017.
  12. ↑ Anniversary edition: 50 Years of the Kreisbote, 1964–2014 (special publisher publication)
  13. ↑ a b Rundschau-Verlag GmbH, Penzberg ; Entry on online-handelsregister.de . Retrieved August 6, 2017
  14. ↑ Manuela Pauker: Manuela Pauker: Dirk Ippen separates from top manager . In: wuv.de , February 3, 2011; accessed on August 5, 2017.